MBA students get hands-on with AI at TOI-ICBM masterclass
Organised by The Times of India in collaboration with ICBM, Attapur, the "AI Essentials for MBAs" programme was held on Aug 18–19 as part of TOI's new campus engagement initiative. The sessions focused on equipping management students with practical, workplace-ready applications of artificial intelligence.
Conducted over two days with hands-on exercises, the workshop introduced students to AI-powered tools for business communication, productivity, job search, and marketing.
Participants explored how to craft effective prompts, design AI-assisted resumes, experiment with text-to-image and text-to-video generation, and even prototype small AI-powered solutions.
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"This masterclass was unlike a typical lecture, it was interactive and incredibly relevant," said Ibtisam Hanif Khan, a first-year PGDM student. "We now know how to use AI not just for academic assignments, but for employability and productivity."
Faculty members also attended as observers, noting how AI can be meaningfully integrated into classrooms without replacing critical human judgment. Sessions highlighted themes such as trust calibration with AI outputs, ethical guardrails in design thinking, and the future potential of generative models.
Calling the programme a turning point for management education, Ritu Zarar, chairperson of ICBM, said: "An AI workshop is not just about learning technology, it's about unlocking the future.
It empowers minds to innovate, solve real-world problems, and shape a smarter world."
The masterclass was led by industry trainer and UX mentor Anudeep Ayyagari, who stressed the importance of structured learning. "Students often use AI casually, but with the right approach, prompting techniques, ethical frameworks, and clarity of purpose, it becomes a true productivity partner. That's what this programme aimed to instill," he said.
The concluding session saw students generate AI-powered visuals and short videos for mock marketing campaigns, applying concepts from the workshop in real time. "I never imagined I could create a professional-grade poster and video in minutes. This gave me confidence that I can stand out during internships and placements," said Noora Muddasir, another first-year PGDM student.
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