Motorola's Moto Watch Fit Apes Apple Watch Charm On A Tight Budget

Forbes

25-04-2025

Motorola Watch Fit
Motorola
Motorola recently held a launch event at which a foldable phone, the Razr 60 Ultra, stole the spotlight. But the company also announced a new watch, the Moto Watch Fit.
The Moto Watch Fit joins the somewhat overstuffed category of watches that look like smartwatches, but are perhaps better described as fitness trackers with pleasant displays.
From arm's length a bystander might mistake the Motorola Watch Fit for an Apple Watch, not least because its activity display owes a debt to Apple's Activity Rings, but this is ultimately a much simpler, lower-maintenance watch.
The Moto Watch Fit does provide a compelling array of features for its price, though. It costs £89, while the US price is yet to be confirmed.
GPS is the feature that makes this watch notable as a proper fitness device. I would be a little disappointed if a watch at the Watch Fit's cost didn't include it, but the design is at least slightly more interesting than the usual simple round face.
It's a heavily rounded off rectangle. In person it looks quite similar to an Apple Watch, but with larger bezels closer to an older generation of Apple's watch. But at this price? Major complaints are not warranted.
The Motorola Watch Fit also has the 5ATM water resistance required to make use while swimming a reasonable idea. IP68 alone doesn't cut it.
Screen brightness is also notable. Motorola rates the Watch Fit's peak brightness at 1000 nits, which is easily enough for solid readability outdoors, even if it doesn't sound much next to the 3000 nits of the latest Apple Watch Ultra. It's a 1.9-inch OLED panel.
One part that may sound exciting to owners of actual smartwatch owners, but kinda isn't, is the Motorola Watch Fit's battery life. It's rated at 16 days, which is good but not dissimilar to the 14 days that have become the expected standard for a watch like this.
Other core features include heart rate readings, blood oxygenation, stress tracking and sleep tracking.
It uses a simple software interface, one that won't support downloadable apps. And there's no microphone or speaker to enable hands-free calls.
Just a few important questions remain. If the Motorola Watch Fit has decent heart rate reliability and an enjoyable interface, the watch could be a winner.
However, with no novel ideas in its arsenal beyond a phone app that lets you design watch faces, the Motorola Watch Fit may struggle to stand out. It will be available from May.