Shop TikTok's viral stackable makeup, smart gyms and the kid-approved Nugget Couch
Craving a taste of TikTok's most viral products—sans the exhaustive doom scroll that often accompanies it? You've come to the right place.
There are few apps that provide more shopping inspiration than TikTok, but navigating the platform's vast world of product recommendations can often be pretty daunting.
That's why I created this weekly series, where together, we can break down the most popular TikTok items trending on any given day, and assess whether or not they deserve a spot in your digital shopping cart.
Shop this week's most viral TikTok products
In this week's installment, I rounded up the most viral essentials that are currently flooding my For You page, including the kiddo-friendly Nugget Couch, a best-selling beach hat that's perfect for summer wear and the stackable makeup kit that's taking the internet by storm.
Check out our TikTok Shop
Shop trending TikTok-viral products below:
1. A modular play couch for kiddos
The Nugget Couch takes the concept of modular furniture to a whole new level. With four foam pieces as the base, the furniture is designed to be "infinitely configurable," giving kids the freedom to reimagine and redesign the sofa as they see fit. It's convertible, it's functional and it's wrapped in a washable fabric that can withstand even the messiest playrooms.
My verdict? I look at this kiddo-friendly couch, and suddenly find myself yearning for the days of weekend sleepovers and endless afternoons spent in my playroom. My only question: How old is too old to buy one for myself?
2. The floppy beach hat with over 35,000 reviews
No wardrobe is complete without a stylish beach hat incorporated into it, and according to Amazon shoppers, this Lanzom Straw Panama Beach Hat is pretty great. It boasts a 4.5 rating on Amazon's site, with over 1,000 shoppers buying the accessory last month alone.
My verdict? Beach hats are synonymous with summer, and the nearly 36,000 people who have bought (and raved) about this Amazon best-seller tells me it's truly a worthwhile buy. Farewell bucket hats—I'm entering into my floppy hat girl era.
Where to buy bathing suits: Summersalt, PacSun, Amazon, Target and more 👙
3. Look good, feel good with Tonal's smart fitness mirror
Mirror mirror on the wall, who's the fittest of them all? At present, it's definitely not me—but that could change with the help of this Tonal 2 Smart Fitness System. This TikTok-famous home gym system is built to look like a standard wall mirror, but it's actually equipped with a Smart View camera, adaptive weight technology and access to expert-led workouts that'll help you up your fitness game from home—no bulky machinery required.
My verdict? I have a love-hate relationship with the Tonal 2. On one hand, it's a genius fitness tool that's designed to help users create a more comprehensive workout experience. On the other hand, its compact design makes it a manageable option for those (like myself) in small apartments—meaning I can no longer blame my lack of space on my sloppy fitness regimen. Le sigh!
4. Stackable makeup for easy travel
Multifunctional beauty lovers, this Subtl Starter Stak is just for you! The 5-in-1 cosmetic bundle includes a concealer, powder highlighter and bronzer (among other things), all of which are stacked together in a conveniently portable design that's perfect for cluttered office bags and long travel days.
My verdict? Much like my linen closet, my makeup bag has become an amalgamation of products I regularly use, products I never use and products I (realistically) should have thrown out five years ago. This stackable makeup kit is designed to better organize your cosmetics—perhaps it can make a neat freak out of me?
Throwback: Subtl Beauty was an editor-approved Black Friday 2024 deal
5. An influencer-approved vlog light
The fairy godmother of Gen Z influencers—aka Alix Earle—gave this Newmowa 60 LED Conference Light her cosign, and the iPhone accessory has been trending on TikTok ever since. It delivers more even lighting for social videos or Zoom calls, and with its clipable design, is easy to take on the go.
My verdict? Add this to my ever-growing list of products that Alix Earle has influenced me to buy.
How do I determine the most viral TikTok products?
There are a couple factors I take into consideration when narrowing down the best TikTok products on any given week, including: Which product categories are trending on TikTok? Is there an organic discourse surrounding individual items? Are there product reviews from shoppers that can support the hype surrounding a popular TikTok product? Understanding the functionality of an item—beyond just its virality—is critical in assessing its value, and I ensure that any products recommended here are also backed by USA Today Shopping editors, shoppers and boast no lower than a 4.0 average rating.
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