Serta Simmons Bedding Launches Serta® Perfect Day® Mattress in a Box Collection

Associated Press

16-07-2025

DORAVILLE, Ga.--(BUSINESS WIRE)--Jul 16, 2025--
Serta Simmons Bedding (SSB), a leading global sleep company, today announced the launch of the new Serta ® Perfect Day ® Mattress in a Box (MIB) collection – designed to deliver refreshing sleep, zoned support, and Serta-quality comfort at compelling price points and ultimate convenience.
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The new Serta® Perfect Day® Mattress in a Box (MIB) collection, designed to deliver refreshing sleep, zoned support, and Serta-quality comfort at compelling price points and ultimate convenience
The new Perfect Day collection includes a range of wrapped coil mattresses engineered for instant recovery and support the moment they're unboxed: from Box-to-Bed in Seconds™ making setup simple for consumers for immediate use.
With breathable materials, layers of cushioning foam, and signature 3-Zoned Body Support for enhanced lower-back support, the collection is designed to offer consumers a perfect night's sleep for an unbeatable value.
'Perfect Day represents the sweet spot between performance, value and convenience,' said Mitch Willingham, Senior Vice President, Brand Marketing. 'Whether it's a guest room upgrade or a first mattress out of college, consumers want reliable comfort from a brand they trust – and Perfect Day delivers exactly that in a box.'
About the Serta ® Perfect Day ® Mattress in a Box Collection
The Perfect Day collection includes four comfort tiers – from a 7" firm entry-level model at suggested Queen pricing of $199 (level 1) to a 16" plush pillow top at suggested Queen pricing of $1,099 (level 4) – each designed to meet different sleep preferences while maintaining a consistent standard of quality, breathability, and support.
Key product benefits include:
Made in the USA with global components, and available in sizes from twin through California king, the line spans nine models, including firm, medium, plush and pillow top comfort options, with suggested Queen pricing starting at $199 and going up to $1,099.
Driving Growth in the Value Segment
'With Perfect Day, we're extending the Serta promise to a new generation of value-conscious and convenience-focused shoppers,' said Willingham. 'We are meeting consumers where they are – whether that's online or in-store – and driving performance for our retail partners.'
Perfect Day models are compressed, boxed, and ready to ship or carry home, and they're also available as flat mattresses for retailer in-store display.
For more information on all Serta products, visit https://www.serta.com
About Serta Simmons Bedding
Serta Simmons Bedding (SSB) is one of the leading global sleep companies. With a 150-year heritage in delivering industry-leading sleep solutions and a mission to help people sleep better so they can live healthier lives, the company is headquartered in Doraville, GA, and owns top brands such as Serta ®, which has five other independent licensees, Beautyrest ®, Tuft & Needle ® and Beauty Sleep ®. For more information about SSB and its brands, visit https://sertasimmons.com.
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CONTACT: Media Contact:
Jamie Wallis
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KEYWORD: UNITED STATES NORTH AMERICA GEORGIA
INDUSTRY KEYWORD: HOME GOODS RETAIL OTHER RETAIL
SOURCE: Serta Simmons Bedding
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PUB: 07/16/2025 07:51 AM/DISC: 07/16/2025 07:51 AM
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