Sunfeast Mom's Magic brings alive the shine of the cookie in new ad
ITC
Sunfeast Mom's Magic
, a brand synonymous with celebrating the warmth and strength of mothers, has launched Mom's Magic Shines- a shiny
butter cookie
, which promises a new experience for butter cookie lovers.
Just as a mother brings out the shine in her child, this crunchy and buttery cookie is made special by a delicate
sugar glazing
, bringing alive the shine of the cookie. For this, Mom's Magic has unveiled a new
TVC
featuring
Nadhiya Moidu
, marking the launch of its latest offering.
Mom's Magic has launched a TVC that captures the essence of a mother's unwavering support in helping her child shine.
In the film, Moidu plays the role of a mother who metaphorically conveys, as to how applying a delicate sugar glazing on a crunchy butter cookie, brings out the shine in it.
Similarly, she is doing something special to unlock her child's potential by supporting her daughter's dream of pursuing
chess training
in Chennai, thereby gently convincing the father-in-law.
The TVC is a tribute to all moms who go the extra mile to bring out the best in their children.
Ali Harris Shere, chief operating officer, biscuits and cakes cluster, ITC, said, 'Shines' is our way of elevating the taste of a classic cookie experience and establishing a new vision for cookies altogether. By introducing a light and crunchy cookie, we are challenging the status quo and redefining what indulgence can look like.'
Puneet Kapoor, chief creative officer at
Ogilvy Bangalore
, said, 'This inspired the new product launch of Mom's Magic Shines. Mothers will do whatever it takes to make their children shine, and their love never becomes an obstacle; in fact, it fuels them to take the road less traveled.'
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