TOMS ANNOUNCES LA LA LAND KIND CAFÉ TAKEOVER AND FIRST-EVER FAMILY CASTING CALL
LOS ANGELES, May 7, 2025 /PRNewswire/ -- Iconic footwear brand TOMS is thrilled to announce a new collaboration with La La Land Kind Café as a continuation of its Moments of Joy campaign. Launching May 8, 2025, TOMS will host a limited-time cafe takeover at two of the top La La Land Kind Cafés in Los Angeles at Santa Monica and The Grove locations. In addition to the pop-up, TOMS will launch its first-ever Family Casting Call, inviting families across the U.S. and Canada to share their stories for a chance to be featured in the company's next marketing campaign.
TOMS ANNOUNCES LA LA LAND KIND CAFE TAKEOVER AND FIRST-EVER FAMILY CASTING CALL
TOMS' cafe takeover will bring moments of joy in more ways than one. To start, customers can sip on the exclusive TOMS' "Cup of Joy" drink: an iced vanilla latte or matcha topped with a signature blue spirulina foam, exclusively served at select La La Kind Café locations. The space will also encourage customers to share their experience on social media, with cute TOMS-branded decor, photo-worthy moments, and a peek at some of their most popular shoes from the Spring 2025 collection. To kick things off, the first 100 customers to visit each location on May 8 for the grand opening will receive a free pair of TOMS sunglasses with their TOMS Cup of Joy purchase.
TOMS has made a name for itself with its cool, laid-back LA roots, combining versatility, comfort, and on-trend style. TOMS has also woven giving back and community empowerment into its mission since the beginning. Today, TOMS purchases help support children's education, health and well-being, giving kids everywhere the gift of better tomorrows. The partnership with La La Land Kind Café reflects this brand ethos, aligning with their own mission of spreading kindness and making a lasting impact. To celebrate the collaboration, TOMS is donating to the La La Land Foundation to help benefit foster youth in our communities.
"At La La Kind Café, our mission has always been to spread kindness and uplift youth aging out of foster care. Partnering with TOMS—another brand deeply rooted in purpose—amplifies that mission in such a meaningful way," said Francois Reihani, CEO and founder of La La Kind Café. "Together, we're not just raising awareness this month; we're creating real opportunities and lasting change."
In tandem with the pop-up, TOMS is introducing its first-ever Family Casting Call, running May 8 through May 30. The brand believes every family has a story worth celebrating – one filled with joy, confidence, and purpose. TOMS is searching for real families who embody these values to feature in its next marketing campaign.
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