Shoppers spot new Butterkist flavour on shelves after launching never-before-seen cinema snack
Fans have taken to Facebook to share snaps of the new Crunchy Cookies & Cream flavour, confirming that it's now available in Morrisons.
The exciting new snack is made with toffee popcorn coated in crunchy cookies and cream pieces – and it's already got people talking.
One eagle-eyed shopper posted a photo of the bag online, sending fans into a frenzy.
One user commented: 'I need to taste it,' while another said: 'Looks delicious.'
Others were quick to tag their mates, urging them to keep a lookout in their local store.
The new popcorn flavour follows Butterkist's announcement last month that it would be launching a fresh product to coincide with summer movie nights.
The brand confirmed that the Crunchy Cookies & Cream variety would be rolling out to stores from early July.
Butterkist's Senior Brand Manager, Rachel Rayner, said at the time: 'At Butterkist, we are always looking for ways to delight our customers with new and exciting flavours.
So, we are thrilled to announce our latest addition of Crunchy Cookies & Cream Popcorn!
The perfect sweet treat, we can't wait for our customers to taste this delicious new flavour and make it a part of every special occasion, whether that's a family movie night or an afternoon pick-me-up.'
I tried crazy food mash-ups like tuna/Marmite & popcorn & chilli sauce… a mad combo tasted vile – so would you try them?
True to their word, shoppers have now found the snack stocked at Morrisons, both in store and online.
A 155g bag is listed on the Morrisons website, retailing for £2.
The product is expected to appear in other major supermarkets including Sainsbury's, Asda, and Co-op over the coming weeks, so fans across the UK should keep their eyes peeled.
The sweet treat has arrived just in time for summer, as many look for fun, new snacks to enjoy during picnics, holidays, and cosy nights in. Judging by the reaction online, this new flavour could be a big hit.
It's not the only seasonal trend grabbing shoppers' attention either.
TK Maxx has already started rolling out Halloween items, with tea towels, blankets, and cushions spotted in stores as early as July.
One shopper in Doncaster said: 'It's starting,' while others said they'd seen spooky stock popping up in Preston and Oldham.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger
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