Google's Pixel 10 event becomes Apple roast: "We can say anyone's name we want"
2025" event after a Google executive mentioned Apple's MagSafe accessories. The quip perfectly captured the tone of
Pixel
10 launch, where Google executives repeatedly took shots at Apple.
"At Pixel, we are confident in our product, and in our brand, and we love everybody in the game, so we can say anyone's name we want on this stage," Google VP of marketing Adrienne Lofton fired back, drawing cheers from the crowd at the New York event hosted by the late-night TV host.
The roasting began early when
Rick Osterloh
, Google's senior vice president of platforms and devices, addressed
AI phone features
. "There has been a lot of hype about this, and frankly, a lot of broken promises too, but Gemini is the real deal," he said, seemingly pointing fingers at Apple's delayed rollout Apple Intelligence that was promised over a year ago. Not the first time, we heard that.
Apple's 'walled garden' gets called out
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Lofton didn't hold back when discussing platform approaches, taking aim at Apple's iOS ecosystem, although she didn't say Apple or iPhone outloud, but it was clear at whom the shots were targeted. "Some companies build their phones to lock you in, and force you to use their devices in only one way," she said. "It seems like that way sometimes doesn't work exactly as you expect or as you need."
The Google executive positioned Android as "the most open platform that's built for freedom of choice," contrasting it with what critics call Apple's "walled garden" approach.
Lofton also addressed the long-running green versus blue text bubble debate, calling it "silly" and "tired." She noted that with Apple's recent adoption of RCS messaging protocol, Android and iPhone users can now share high-quality photos and use emoji reactions properly. "At Google, we're done with that conversation," she declared.
Even
iPhone camera quality
wasn't safe from Google's jabs. When Fallon displayed a Reddit comment claiming "iPhones don't take the best pics," the audience erupted in cheers while Osterloh laughed and said, "We hear that a lot." Then, later during the event, Google went on to compare nighttime shots on the iPhone 16 Pro Max and Pixel 10, which gets a new and improved NIghtsight feature.
Google's Apple roast goes way back
Google mocking Apple isn't something new. The company has long taken shots at the iPhone with its "BestPhonesForever" ad series, which has the tagline "What happens when two phones stop being rivals and start being friends?" but often features a Pixel making fun of an iPhone for either not having one of its features or getting them too late.
While we haven't seen a new "BestPhonesForever" ad featuring the Pixel 10 yet (Google might be waiting for Apple to unveil their new iPhone next month), they took a jab at Apple with a Pixel 10 promo that came out a few weeks before yesterday's launch. The ad mocked Apple Intelligence delays, suggesting iPhone users should change their phones rather than wait for promised features. "If you buy a new phone because of a feature that's 'coming soon,' but it's been 'coming soon' for a full year, you could change your definition of 'soon'—or you could just change your phone," the ad stated.
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