Egyptian Label Anippe's FW'25 Collection is a Clash of Commanding Cuts

CairoScene

16-02-2025

Tailored, tactile, and dripping with nonchalance, Anippe's ready-to-wear Fall/Winter 2025 collection is a collision of dominant energy, '90s supermodel attitude, and rock-and-roll grit—wrapped in razor-sharp silhouettes and rebellious textures.
This isn't Anippe's first foray into raw, unapologetic design. Take 'Resilient Beauty', for example, or even their debut collection, 'Hope'—both steeped in defiance and sensuality, yet each interpreting that ethos in its own way. 'Hope' was saturated in crimson red, electric blue, and acid green, contrasted against kinetic, angular silhouettes.
While Hope played with color-blocking and high-cut bodysuits, its DNA was laced with '80s power dressing, '90s minimalism, and a futuristic edge—elements that resurface in this new collection. Then came Resilient Beauty, sharpening that narrative, stripping it down to strength in its most distilled form: structured corsetry and commanding silhouettes.
The Muse: 'Every collection starts with a concept and a personality I want to convey,' Shaza Khedr, the founder and creative director of Anippe, tells Scene Styled . 'For this one, I wanted to create a collection inspired by the woman who embodies vulnerability and honesty, and is unafraid to show her personality and her boundaries.'
To embrace both facets of femininity and boldness, the creative direction of this shoot is razor-sharp, leaning into a hyper-stylized, cinematic aesthetic that feels both futuristic and nostalgic. The subtle blue tint washing over the images adds a cool, detached undertone, giving the collection a sleek, nocturnal feel. The models' poses are commanding—wide stances, sharp angles, a sense of defiant ease that speaks to the power of the garments. 'The shoot sharpens the powerful, feminine essence of this collection, from the blue-tinted lighting, to the models' confident poses,' Khedr comments on the creative direction.
The Collection Dissected:
This collection is about power. Every look feels unapologetic, with strong shoulders, nipped-in waists, hardware buckles, and silhouettes that flirt between structure and sensuality. "The toughness and edginess of leather led me to pair it with structured tailoring, striking a balance with the energy of this collection," she says. The palette stays sleek: deep black, a contrasting ivory, and a high-impact red. Black dominates, playing into the slinky aesthetic.
Texture is the real storyteller here. Leather leads the charge, but not in the conventional, polished way. Instead, it's cracked, distressed, and lived-in—more like something stolen from a rockstar's closet than fresh off the factory floor. "I love experimenting with unique fabrics, like the red croc leather,' she adds. 'It's strong and striking, yet still embodies the vulnerability and freedom that define this collection.'
The pieces in the collection include elements like corset-tight waists, sharp lapels, halter cuts, fluid drapes, ruched detailing and structured shoulders that channels Bianca Jagger's style. In a head-spinning contrast, Khedr also incorporates layered pearls, strung delicately but styled with an edge– a knowing wink to 80s vintage glamour without ever veering into demure territory.
The Collection in Three Words: 'Bold, feminine, and vulnerable,' Khedr tells SceneStyled.
Where to Wear It: For a collection this bold, we'd definitely suggest wearing it at the kind of underground club where the drinks are overpriced, and the guest list is impossible to get on. The deep-plunge, body-hugging Lezzy bodysuit, for example, belongs under the dim glow of chandeliers at an exclusive after-party or a swanky rooftop soirée.
How to Style it:
The Designer Suggests: For Khedr, the secret to styling pieces from this collection is to balance the statement-making pieces with more understated basics. 'I love to pair the Steel Jacket, for example, with black leggings and New Balance sneakers for a casual, daytime look,' she shares. 'For a night out, layer it over the Lezzy black jumpsuit with heels for a sharp, sleek silhouette.'
Scene Styled Suggests: Massimo Dutti Heeled Slingback Shoes
Toteme T-Lock Croc-Effect Leather Clutch
Ettika Cuffed Up Cuff in Metallic Gold
Saint Laurent Oversized Hoop Earrings
Karen Wazen The Bond Belt
The Collection's Stand-Out Pieces: 'My favorite piece is Steel Jacket. It's perfect for both day and night and elevates the most basic outfit into a statement look,' the founder says. 'Also, it works perfectly for both men and women.' Almost militaristic in its execution, this cropped leather piece features oversized, exaggerated pockets and an armor-like structure, exuding a kind of runway-ready, combat energy.
A nod to the 90s power suit but reinterpreted in glossy black, the Catsy Leather Set also stands out. A cropped, buckled-up leather jacket paired with sculpted, high-waisted pants, this set screams dominance with its juxtaposing proportions and belted details. The fitted waist and elongated pants also create an edgy, statuesque silhouette.
In The Words of Shaza Khedr…. 'For me, the Anippe woman is someone who's confident, vulnerable, and open to new experiences. She's not afraid to express herself and make a statement with her style– our FW25 collection is all about capturing that energy.'
The Verdict:
Anippe's FW25 isn't here to blend in, and neither is the woman who wears it. With high-octane pieces, structured leather, and glossy coats, this collection is for the ones who understand that fashion is also about armor and attitude. There's a stark minimalism to the campaign—no distractions, no elaborate backdrops on set, reeling in focus on the pieces and the energy they bring.