House of Faygo pop-up in Detroit: We tried 2 new flavors
A week after the roll out of Faygo's two new flavors and in time for the overflow of fans fresh from the Detroit Tigers home opener win, the House of Faygo pop up opened in downtown Detroit.
The three-day immersive pop-up experience is open through Sunday, at 1001 Woodward Ave. (near Campus Martius) offers visitors an opportunity to taste the Super Pop and Bubble Pop! flavors and buy merchandise. There are also photo opportunities, a tasting bar, art and culture collaborations, and a live DJ set with Sheefy McFly.
But it's mostly about tasting the new flavors. And we did.
The Bubble Pop! was a favorite. It's pink like a typical bubble gum, has the initial scent and overall taste of bubble gum. We liked that it was also not overly sweet.
Super Pop, after the flavor notes of Superman ice cream did bring back memories of the citrusy ice cream. Its fruity with a sherbet-like flavor and a hint of almond.
Dawn Burch, Faygo's director of marketing, told the Free Press that this was the company's biggest launch and the first time for launching two at a time.
'Doing two at a time … why not kick it off with a bang and do a pop up' Burch said."
The two flavors bring Faygo's lineup to 54 with Red Pop still the flagship flavor.
'House of Faygo' is Faygo's new campaign for the summer.
'Every pop has its place, and every cap has its crown,' she said.
Built on the concept of 'Pop Royalty' Burch said it's also built on being very Detroit.
In late 1907, Faygo started out as the Feigenson Brothers Bottling Works in Detroit. It was years later the company shortened the name to Faygo. The Faygo bottling plant and headquarters are still on Gratiot Avenue in Detroit. Since 1987, Faygo has been part of the National Beverage Corp., which has brands that include LaCroix and Everfresh Juice.
House of Faygo in downtown Detroit hours are 5-7 p.m. Friday, and noon- 5 p.m. Saturday and Sunday. For more information, go to houseoffaygo.com.
Contact Detroit Free Press food and restaurant writer Susan Selasky and send food and restaurant news and tips to: sselasky@freepress.com. Follow @SusanMariecooks on X. Subscribe to the Free Press.
This article originally appeared on Detroit Free Press: House of Faygo pop-up in Detroit: We tried 2 new flavors
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