Dog owners are ditching supermarket snacks for these all-natural Aussie treats

7NEWS

02-06-2025

You wouldn't feed your family additives and fillers, so why give them to your dog?
That was the thinking behind CLEAR Dog Treats, the all-natural Aussie brand taking dog lovers by storm.
It all started when Karen and Peter Boxall, devoted dog parents, got fed up with the mystery meat and artificial nasties hiding in regular pet snacks.
Most of the dog treats on the shelves were pumped full of sugar, preservatives and artificial colours, and Peter, a self-confessed dog nut, wasn't having a bar of it.
So the couple decided to make their own. What began as a side hustle selling simple, healthy treats to grooming and training clients quickly took off.
Word spread, orders rolled in, and CLEAR Dog Treats was born.
Now, they offer over 80 different kinds of natural treats, all with one thing in common: no preservatives, no added sugar, no artificial anything.
And dog owners can't get enough.
The treat that smells but sells
One of CLEAR's standout products is their Chicken Tenderloins, which come in various pack sizes (from $11.95 to $74.95).
Most brands soak theirs in a glycerine solution to keep them soft, juicy-looking and heavier (more profitable for them, less meat for you).
That sweet-smelling solution also acts as a mould inhibitor, but CLEAR's tenderloins skip the chemicals entirely.
Instead, what you get is pure dehydrated Aussie chicken.
No fluff, no filler, just meat. It takes around four kilograms of raw chicken to make one kilogram of CLEAR's dehydrated version, a concentration that delivers not only more nutrition but a much stronger smell.
Yes, they're a bit pongy. But dogs absolutely love them. That rich scent comes from the nutrients, not preservatives. And unlike the supermarket brands, CLEAR doesn't try to mask it.
'Our chicken tenderloins can smell pretty strong, but that's the point,' says Peter. 'It's how real food smells when it's not covered in artificial junk. Dogs go nuts for it.'
Why CLEAR Dog Treats are worth barking about
Most of us want to feed our pets better, but we're short on time and don't always know where to start. That's what makes CLEAR such a winner.
Every treat is made with 1 00 per cent natural, single-ingredient Aussie or New Zealand-sourced meat. There's nothing else in there. No preservatives. No additives. No sneaky sugars.
And unlike many bigger brands that outsource everything, CLEAR works directly with suppliers to make sure every product is ethical, traceable and high-quality. It's a small business with a big heart, and it shows.
They also offer responsive, personal customer service (which is getting rarer by the day).
Whether your dog is picky, has dietary needs (like pancreatitis or joint issues), or just deserves a treat that isn't secretly garbage, there's something in the CLEAR range to suit.
Their range includes low-fat options, long-lasting chews, training treats, and even items specifically designed to support dogs with allergies or sensitivities. It's not just a snack, it's a healthier way to treat your best mate.
With more dog owners becoming ingredient-savvy, it's no surprise that .
So yes, the treats might stink. But your dog will love you for it.