All of Jonathan Anderson's Greatest Moments at Loewe

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17-03-2025

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It's officially the end of an era. Early this morning, Jonathan Anderson announced that he is leaving his post as creative director of Loewe, a position which he's held for the past 11 years.
Throughout his decade-plus tenure, Anderson has not only made Loewe one of the most profitable brands in the business, but also one of the most thrilling. The Northern Ireland-born designer reinvented the codes of the once-quiet Spanish luxury house and infused a sense of whimsy and unbridled creativity. To wit, the Loewe puzzle bag, a heel fashioned into a small balloon, and a dress with a giant needle poking through the front just to name a small few triumphs. He is a designer who challenges us to think about fashion in a different way, to wear clothes as a radical act of expressiveness.
Not to mention, he's made fans of countless celebrities and collaborated on numerous film projects, helping to make Loewe a crucial part of the zeitgeist. He's also championed artisans with his founding of the Loewe Foundation Craft Prize, and teamed up with partners for charitable collaborations, proving that his dedication to art and community knows no bounds.
Of course, we certainly count ourselves fans here at Harper's Bazaar, and ahead, our editors have rounded up their favorite moments from Anderson's Loewe years. From Rihanna's Super Bowl performance to the Challengers press tour and more, scroll ahead to see our personal highlights.It's hard to imagine a better celebrity ambassador for Jonathan Anderson's Loewe than the understatedly cool Taylor Russell. The actor matches the cheeky whimsy of Anderson's creations with her own infectious energy, and that soulmate pairing was never more apparent than when she made her Met Gala debut this year in a gown with a molded high-neck bodice—complete with a trompe l'oeil wooden pattern and a trailing white skirt that draped elegantly over her figure. – Chelsey Sanchez, EditorThe special magic of Jonathan Anderson's Loewe is that it feels otherworldly. It's transformative because it's fun. It makes you laugh like your favorite film as you tilt your head to try and understand if the patterns really are blurry or if the pants are really as impossibly high as you imagine. And so of course Anderson would lend his talents to a film's costume department to help bring fiction to life. His designs were perfect for Challengers because the film was as twisted and hot as his work. It was weird but alluring in the most perfect way. And who else can make a simple gray shirt that says 'I Told Ya' as instantly desirable as Anderson? - Tara Gonzalez, former Senior Fashion EditorAnderson's final collection for Loewe was, in many ways, a love letter to the purity of craft (also an incredibly memorable moment in his career of course). He is a creative director who has always led with ideas and with the handmade, rather than logos, trends, or formulaic marketing strategies. And it's too tough to pick just one thing, one show, one red carpet moment. Anderson loves fashion and design but above all else he loves the handmade, which is why he launched The Loewe Craft Prize in 2017. For a brand in revival-mode back then, it was a bold gesture to put focus and resources towards empowering independent makers around the world, mainly those that exist outside the realm of fashion. But that's just it: for Anderson, fashion isn't just about a garment, it's about the intention behind the thing and the human hand that made it. That's been the magic of his Loewe and will be the legacy he leaves behind. – Brooke Bobb, Fashion News DirectorJonathan celebrated his 10-year anniversary at the helm of Loewe with a stand-out collection. His spring 2025 collection featured a group of stunning floral chiffon gowns with circular crinolines that bounced as the models walked down the runway. One was more stunning than the next. He also paid tribute to how music reminded us of special times in our lives, with reimagined 'concert tees' for Mozart and Bach, which were made entirely out of feathers. It was a memorable collection, which was his last for the brand. – Nicole Fritton, Executive Fashion DirectorIs there a better, more organically fabulous pairing than Greta Lee and Jonathan Anderson's Loewe? I think not. Whether she's gracing the front row of a fashion show or commanding your eyes on the red carpet during awards season, Lee is one of a handful of celebrities who really made Anderson's work sing. The black and white draped gown she wore for the 2024 Oscars is a personal favorite, showing off the duo's joint malleability as designer and muse. – Bianca Betancourt, Culture EditorI thought it was impossible for Rihanna performing at the Super Bowl to be any more iconic than it already was…and then she showed up wearing custom Loewe and announced her pregnancy. It essentially brought a whole new meaning to the word iconic. – TGTo me, his interest in pushing the limits while embracing the traditions of craftsmanship is one thing that has always set his accessories apart. They were as beautiful as they were functional and always had an artistic flair and an almost childlike playfulness to them. The perfect example is when I saw the Puzzle bag for the first time at the Fall 2015 show. You knew you were seeing the birth of an icon. – Miguel Enamorado, Accessories DirectorIs it real or is it fake? Jonathan Anderson enjoys playing tricks on the mind and I love it. His infusion of surrealism and trompe l'oeil moments into his collections at Loewe over the years has made his shows a fan favorite among the industry. For his Spring/Summer 2023 collection, I especially loved his incorporation of the Anthurium flower taking center stage in the form of fantastical tops and dresses. It injected a vibrant electricity of color throughout that was refreshing and delightful. It was a feast for the eyes. – Julie Tong, Senior Commerce Content LeadThere's no other word to describe the appearance of Dame Maggie Smith in Loewe's Spring 2024 campaign than iconic. Not only did the photos personify beauty at every age (she was 88 at the time), but also Anderson's prolific vision for the future of Loewe. – Tiffany Dodson Davis, Beauty Commerce EditorThere was something magical about what Jonathan did every season when it came to accessories. Before the Barbie movie press tour lore, there were the doll shoes in his Spring 2023 collection. They were a testament to his effortless way of making something so classic feel playful. — Jaclyn Alexandra Cohen, Senior Fashion & Accessories EditorEach one of Jonathan Anderson's presentations for Loewe feels like such a triumph that it's hard to pick a favorite—but for me, the Fall 2024 ready-to-wear show really stands above the rest. Ever since this collection came out, I'm convinced I didn't understand the meaning of beading before its unveiling. Maybe I didn't even know what beads were. Not only was his use of the material so beautiful and vibrant, but it was a celebration of timeless craftsmanship. From the hand-sewn details to the dynamic silhouettes and the flora and fauna decorating many pieces, the collection felt so alive. One of Anderson's biggest contributions to the fashion world is his ability to craft pieces that feel accessible but make you question everything you know about fashion. With this show, he did just that and more. I'll be pining for one of those beaded asparagus bags for the rest of my life. – Joel Calfee, Assistant EditorWhen Beyonce went on tour, she wore not one but two custom Loewe looks. Both were covered in all-over high-shine crystals; one in silver with a matching curved breastplate and another with surrealist trompe l'oeil hand motifs grabbing around the body. Anderson was inspired by the 'escapist joy' of her Renaissance album and created two stand-out concert outfit moments fit for Beyonce and Beyonce only. It's not often that runway-inspired pieces work on stage, but Anderson's Loewe felt perfectly made for her special high-glam universe. –TG
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