Meghan, Duchess of Sussex confirms As Ever products back on sale this week
Meghan, Duchess of Sussex will release new As Ever products this week.
The former Suits star launched the first items in her lifestyle range in April but the collection - which included jams, teas, and biscuits - sold out in just 45 minutes, and she has now revealed some "delicious surprises" are on the way, as well as some old favourites.
The As Ever Instagram account shared a photo of pancakes topped with syrup and raspberries and was captioned: "'Oh yes, honey…sweet things await. Mark your calendars for June 20 at 8 a.m. PT - we're bringing back your favorites, plus some delicious surprises you won't want to miss!"
Meghan reshared the post on her own Instagram Story.
She captioned it: 'So much love has gone into this...and I can't wait to share it with you this Friday, June 20th!'
Meghan - who has Prince Archie, six, and Princess Lilibet, four, with husband Prince Harry - teased on 4 June that As Ever products would be back on sale later this month.
She announced on Instagram: "To all who've been wondering and waiting, thank you! Your favorites are returning, plus a few NEW things we can't wait to show you. Coming this month...get excited!(sic)"
The announcement at the beginning of the month came after the 43-year-old royal had announced she had put As Ever on "pause" until it was "completely stable" and she had a strategy in place to scale up production.
Speaking to guest Tina Knowles on her Confessions of a Female Founder podcast, she said: "You can say, 'Oh, I made this in my house' ... I'm going, 'I just picked these strawberries, and it's so great! Look, I just put a little bit of sugar and some Meyer lemon', and you try to scale that up and you're wanting to manage expectations, but you want to share the thing you've worked so hard on."
Meghan compared the launch to a "sneaker drop" and noted that while the 'scarcity mentality at the beginning might be a hook for people', she didn't want to annoy shoppers.
She added: 'I don't want you to eat that jam once every six months. I want that to be on your shelf all the time.
'So for me at the moment, with As Ever, it was great. We planned for a year and then everything sells out in 45 minutes.
'Yes, amazing – great news. Then what do you do? And then you say 'OK, we planned as best as we could'. Are we going to replenish and sell out again in an hour? Or is that annoying as a customer?
'I'm looking at it saying 'just pause'. That happened. Let's wait until we are completely stable and we have everything we need.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
7NEWS
an hour ago
- 7NEWS
Meghan Markle reveals truth behind her ‘baby mama' dance in viral twerking clip
Meghan Markle has broken her silence on her viral twerking clip, which showed her doing a 'baby momma' dance while pregnant with daughter, Lilibet. The Duchess of Sussex, 43, shared the clip to her Instagram account a fortnight ago. It gained widespread attention including from royal watchers who panned the behind-the-scenes video. Markle took aim at her detractors during an interview with Dragon's Den star Emma Grede on her Aspire podcast, saying she can finally live life on her own terms. 'You have to be authentic. Did you see my 'baby momma' dance? That was four years ago.' Markle said. 'So, it's also a really great reminder that with all the noise or whatever people do, there's still a whole life — a real, authentic, fun life — that's happening behind the scenes. 'I'm just grateful that now, being back on social as well, I have a place where I can share it on my own terms.' Markle shared the throwback clip to mark Lilibet's fourth birthday. Markle was a week past her due date when, waiting in the hospital with husband Prince Harry, she opted to do the dance in an attempt to induce labour. 'Four years ago today, this also happened,' the video caption read. 'Both of our children were a week past their due dates … so when spicy food, all that walking, and acupuncture didn't work there was only one thing left to do!' Grede praised the light-hearted clip, saying: 'We maybe watched it, like, 20 times yesterday and I was, like, is that, is that her?' Markle laughed. Grede continued: 'Is that Prince Harry there with the fingers? I was like, OK, Meghan and Harry, let's go. But that's you, right? Like, that's you in a way that we kind of haven't been able to see you before. 'And I did, like, a little secret cheer cause I was, like, well, that's what I kind of want to see from you. Like, I want to see that happiness and that honesty and that 'I don't give a f***' kind of thing.' The baby mama dance was a craze on social media in 2018. Lilibet, the youngest daughter of Meghan and Harry, was born on June 4, 2021. The youngster, affectionately known as 'Lili', became a princess when King Charles ascended to the throne, following the death of his mother Queen Elizabeth II. Grede, who is the chief product officer at SKIMS, launched her Aspire podcast last month, with identities such as Gwenyth Paltrow and supermodel Karlie Kloss being interviewed on the show.
7NEWS
an hour ago
- 7NEWS
‘Broken': Justin Bieber makes sad admission after his first Father's Day
Justin Bieber shared a message to his followers saying he knows he's 'broken' one day after Father's Day. The singer posted on Instagram June 16, writing that he knows he has anger issues and that he 'tried to do the work' his entire life to be more like people who told him he needed to be 'fixed'. 'People keep telling me to heal,' Bieber wrote. 'Don't you think if I could have fixed myself I would have already?' 'I know I'm broken. I know I have anger issues,' he continued. 'I tried to do the work my whole life to be like the people who told me I needed to be fixed like them. And it just keeps making me more tired and angry.' 'I'm exhausted' Bieber, 31, added the harder he tries to grow, the more focused on himself he becomes. 'Jesus is the only person who keeps me wanting to make my life about others,' he said. 'Because honestly I'm exhausted with learning about myself lately aren't you?' Bieber captioned the post with a middle finger emoji, which he also used to caption most of his 18 Instagram posts he published on June 15. Some of the posts included photos of his son, Jack, and wife Hailey Bieber, with some showing the pair playing piano together, and another of Jack's hand with a bracelet on it. Other posts included pictures of Bieber's feet as he laid on the floor, and close ups of his face, including his first Father's Day post, which he captioned: 'I'm a dad that's not to be f----- with.' Bieber and his wife announced the birth of their first child in August after sharing they were expecting in May 2024. 'WELCOME HOME,' Justin Bieber captioned an Instagram post on August 23, before sharing the baby's name, 'JACK BLUES BIEBER'. Since Jack's birth, Bieber has shared snippets into his life as a dad, including a carousel of photos posted in January showing him and his wife enjoying time outside in the snow. In one photo, he's seen carrying Jack in a baby harness on his chest, though only the back of the baby's head is visible.
Courier-Mail
an hour ago
- Courier-Mail
Marvel star Ioan Gruffudd expecting baby with Aussie wife Bianca
Don't miss out on the headlines from Celebrity Life. Followed categories will be added to My News. Hollywood star Ioan Gruffudd, 51, and his second wife Bianca, 32, have announced they're expecting their first child together. The Welsh actor, who is already a dad to Ella, 15, and Elsie, 11 with his ex Alice Evans, shared the news on social media on Monday. Posting a sweet black and white photo of the pair, Gruffudd can be seen kissing Aussie Bianca's blossoming baby bump. In the caption, they wrote: 'Baby Gruffudd poppin' out to say hello!' Ioan Gruffudd announced the happy pregnancy news on Father's Day in the UK. Picture: Instagram It comes more than two years after Gruffudd's divorce from ex Alice Evans, with whom he shares two daughters. The actor accused Evans of 'child abuse' after their then 13-year-old daughter Ella filed a restraining order. The victory over Ella and her younger sister Elsie came after a judge in Los Angeles granted Gruffudd's demand for the appointment of a child psychologist. Gruffudd has been dating Aussie producer Bianca Wallace since 2021. The couple were engaged in 2024. Hollywood star Gruffudd first obtained a restraining order in 2022 against Evans. Gruffudd blasted her for allegedly getting Ella to file her own restraining order against him – and for stopping their two daughters from going to therapy. The actor said: 'Although there is an order for the girls to attend therapy, Alice has repeatedly either refused to bring the girls or interfered with my bringing the girls to therapy. 'Since separation, the girls have missed more therapy session than they have attended and they have had multiple therapists. 'I believe Alice's actions are child abuse and I am gravely concerned for our children.' Evans denied abusing or harming her daughters. The pair secretly married in April this year. Picture: Instagram He and Bianca went first public with their relationship in 2021. The couple first announced their engagement back in January 2024. The Fantastic Four star shared a beaming snap with Bianca on Instagram as they jointly announced their news. Gruffudd was married to actress Alice Evans from 2007 until their separation in 2001. Picture: Frederick M. Brown/Getty Images The couple share two daughters. Picture:Bianca flashed her engagement ring and a happy smile while Gruffudd took a selfie. He revealed he was looking forward to giving marriage another go, captioning the photo on Instagram: 'The most precious thing happened…' The couple made it official in April this year when they secretly wed in a clifftop ceremony. Taking to Instagram, they shared a video showing their romantic wedding ceremony. Both captioned their updates: 'Mr & Mrs Gruffudd. Marriage now, wedding later.' This article originally appeared in The Sun and was reproduced with permission Originally published as Marvel star Ioan Gruffudd expecting baby with Aussie wife Bianca after bitter divorce
