RO 2.59 billion invested in tourism projects
Operating under the Tenth Five-Year Plan (2021–2025), the Ministry aims to attract RO 3 billion in private tourism investment. So far, RO 2.59 billion has been secured, with a strong focus on integrating small and medium enterprises (SMEs) into tourism-related value chains.
From early 2024 to the end of May 2025, 45 land usufruct contracts were signed — 14 of them this year — to implement various tourism projects across Oman. These include eco-friendly luxury camps, hotels, and resorts catering to different market segments.
Ameera bint Iqbal al Lawati, Director General of Tourism Development at the Ministry, said the goal is to diversify Oman's tourism offerings both geographically and functionally. 'These projects go beyond traditional accommodation and aim to deliver integrated tourism experiences that enhance destination appeal while supporting local communities through job creation and economic activity,' she said.
Ameera bint Iqbal al Lawati, Director General of Tourism Development at the Ministry of Heritage and Tourism.
She added that the Ministry seeks to balance supply and demand by expanding services in ecotourism, mountain tourism, and adventure tourism, all while maintaining Omani identity and environmental values. Al Lawati underscored the importance of private sector collaboration and ensuring that citizens see tangible benefits from these investments in their communities. — ONA
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