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Zendesk's New Resolution Platform Redefines Customer-Centric Service Through AI-Powered Outcomes

Zendesk's New Resolution Platform Redefines Customer-Centric Service Through AI-Powered Outcomes

Forbes28-03-2025
Zendesk's new Resolution Platform puts customer-centric outcomes first with AI agents, real-time ... More insights, and a smarter approach to service and employee support.
AI is no longer confined to the backend of business. It's increasingly becoming the face of customer experience—showing up in everyday service interactions, anticipating needs, and resolving problems before they escalate. That shift was on full display at Zendesk Relate, where the company introduced its new Resolution Platform, a comprehensive system powered by Agentic AI.
But this wasn't just a technology launch. It was a statement about what truly matters in service today: putting people first. Zendesk is aligning its strategy with a growing movement among CX leaders—one that prioritizes empathy, trust, and clarity. In this new model, resolution isn't a byproduct of good service—it's the goal.
Tom Eggemeier, CEO of Zendesk, described it this way:
Many platforms promise automation. Zendesk is focused on something more meaningful: resolution at scale. Its new AI agents act like digital caseworkers—analyzing context, learning from interactions, and guiding customers to solutions, not just responses.
Powered by a Knowledge Graph built from over 50,000 service sources, these agents deliver fast, accurate answers. Even without an existing knowledge base, Knowledge Builder can generate one from past tickets, while Generative Search surfaces direct, relevant responses—no guesswork required.
Zendesk understands that smart automation includes knowing when to hand off to a human.
As Adrian McDermott, Zendesk's Global Chief Technology Officer, explained in an interview on The Modern Customer Podcast:
To make that balance possible, Zendesk is reducing friction for teams building support experiences.
This is more than efficiency—it's a shift that empowers CX teams to act quickly and creatively. That's customer-focused innovation, in action.
Zendesk's approach reinforces a central principle: use AI to enhance—not replace—the human connection. Tools like Action Builder let teams automate workflows across platforms like Jira and Slack without code, reducing agent load and speeding up support.
Trust is essential. AI Reasoning Controls provide visibility into how decisions are made, while Custom Quality Assurance reviews every interaction for tone, accuracy, and effectiveness—ensuring customers feel heard, not handled.
Zendesk is also rethinking how service is measured and paid for. With outcome-based pricing, companies only pay when a customer issue is successfully resolved. This aligns value with what customers care about most: getting help that actually works—on the first try.
It's a simple but powerful message: resolution isn't just a goal—it's the baseline.
Zendesk also recognizes that meaningful service begins internally. The new Employee Service Suite brings the same outcome-driven model to support teams like IT and HR—acknowledging that employees, like customers, need fast, intuitive help when things go wrong.
As Eggemeier put it:
'Employees are internal customers. They deserve a fast, reliable experience too.'
Zendesk's Resolution Platform offers a glimpse into that future: fast, flexible, and designed with people—not processes—at the center.
For CX leaders, the message is clear: put resolution first. Use technology to create clarity, not complexity. Because behind every ticket, every tool, and every touchpoint—is a person counting on you to get it right.
Blake Morgan - called 'The Queen of CX' by Meta - is a keynote speaker and the author of three cx books including her newest The 8 Laws Of Customer Focused Leadership.
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Is Skool a Pyramid Scheme? Honest Truth You Need to Know
Is Skool a Pyramid Scheme? Honest Truth You Need to Know

Time Business News

time9 hours ago

  • Time Business News

Is Skool a Pyramid Scheme? Honest Truth You Need to Know

The rise of online platforms has opened up countless opportunities for creators, coaches, and entrepreneurs. Among them, Skool has gained attention as a popular platform for building communities, hosting courses, and helping creators grow their businesses. But with its fast growth and referral program, some people have asked: Is Skool a pyramid scheme ? In this article, we'll break everything down clearly—what Skool really is, how it works, and why it's not the shady scheme some people assume. By the end, you'll know the honest truth and be able to decide whether Skool is worth your time. Skool is an all-in-one platform designed for people who want to create and grow online communities with paid memberships and courses. Instead of juggling multiple tools (like Facebook Groups, Slack, and Teachable), Skool combines everything into one simple hub: Community Spaces: A private, clutter-free forum where members can connect. A private, clutter-free forum where members can connect. Course Hosting: Easy setup for video lessons, training, or structured programs. Easy setup for video lessons, training, or structured programs. Calendar & Events: Built-in scheduling for live calls, Q&A sessions, or workshops. Built-in scheduling for live calls, Q&A sessions, or workshops. Gamification: Leaderboards, points, and rewards to keep members engaged. So, in reality, Skool is not about 'making money off recruiting people.' It's about building genuine communities and delivering value through courses and memberships. The confusion often comes from Skool's affiliate program. Here's how it works: Skool has a flat monthly fee of $99 . . If you refer someone to Skool, you earn 40% monthly commissions on their subscription. This means if you refer one person, you earn around $39.60 every month as long as they stay subscribed. Refer ten people, and you're earning nearly $400 a month in recurring income. Because this is so rewarding, some critics mistake it for a 'pyramid scheme.' But there's a big difference: Skool's business model is based on selling real services—community and course hosting—not on endless recruiting. Let's make it simple: Pyramid Scheme: No real product. People make money only by recruiting others into the system. Eventually, it collapses because there's nothing of actual value. No real product. People make money only by recruiting others into the system. Eventually, it collapses because there's nothing of actual value. Skool: Offers a real platform that creators, entrepreneurs, and businesses use to host communities, courses, and events. The affiliate program is just an added bonus—not the core product. So when people ask, 'Is Skool a pyramid scheme?' the answer is no. It's a legitimate software platform with a sustainable model. Now that we've cleared the confusion, let's look at why so many creators and educators are moving to Skool: Simplicity: No tech headaches—Skool is beginner-friendly. No tech headaches—Skool is beginner-friendly. Community + Courses in One Place: Instead of juggling multiple apps, everything is under one roof. Instead of juggling multiple apps, everything is under one roof. Engagement Tools: The gamified system keeps members motivated and active. The gamified system keeps members motivated and active. Recurring Income Opportunities: Beyond running your own community, the affiliate program is a nice way to earn passive income. Beyond running your own community, the affiliate program is a nice way to earn passive income. Clear Pricing: At just $99 per month, the flat rate is predictable and affordable for serious creators. The 40% monthly commissions are powerful, but they're not the main focus of Skool. The platform thrives because it helps people build thriving communities and sell courses, not because of the referral program. Think of the commissions as a reward for spreading the word about a tool that already delivers real value. Many software companies—like ClickFunnels, Kajabi, or Teachable—also run affiliate programs. Skool just happens to offer one of the more generous ones. If your main interest is to get rich quick, then Skool probably isn't for you. But if you're a: Coach, consultant, or educator Business owner who wants to train and engage customers Creator who wants a strong community around your brand …then Skool could be the perfect fit. It's built for long-term growth, not quick tricks. And that's exactly why it's winning trust. So, is Skool a pyramid scheme? Absolutely not. It's a real, reliable platform designed to help creators grow their communities and deliver value through courses. The 40% monthly commissions are simply a bonus for those who spread the word. At the end of the day, Skool is about building something real—a community, a business, and long-lasting relationships. And in the world of online platforms, that's exactly what sets it apart. TIME BUSINESS NEWS

The AGI-pilled and the damned
The AGI-pilled and the damned

Business Insider

time21 hours ago

  • Business Insider

The AGI-pilled and the damned

Henry, a boyish-looking AI researcher, believes there's about a 50/50 chance that in the next few years AI will become so powerful and sophisticated it will pose an existential threat to all human life. For his day job, he's trying to prevent this from happening by working for a small safety-focused AI research lab in the Bay Area. He takes this mission seriously: He's sworn off romantic relationships to dedicate himself to the cause, and he donates a third of his income to AI safety nonprofits. In his free time, he's preparing for the possibility of failure, by building DIY bioshelters to protect him and his family from an AI apocalypse. Speaking from a video call in his office, Henry tells me it's remarkably easy to build a bioshelter capable of protecting against lethal pathogens created by or with the aid of advanced AI. First, you buy an off-the-shelf positively pressurized tent, the sort typically used as grow rooms for plants. Then you stack multiple professional-grade HEPA filters in front of the air intake. Finally, you stuff it with as much shelf-stable food, water, and supplies as you can fit. Henry's bioshelter will be "quite cheap," he tells me, "probably less than $10,000 including the three years worth of food I'm going to put in there." He asked that I use a pseudonym because of the social stigma associated with being a "prepper" — particularly if his fears do not come to pass and humanity prevails. Henry is far from alone in putting his money where his mouth is regarding his deepest fears and hopes for AI. For a certain class of Silicon Valley denizens, AI is not just the next buzzy technological wave; it is poised to fundamentally transform our society, and very soon. For them, there is little time to babble about the possible futures of artificial general intelligence, or AGI, over Slack channels and dinner parties. The time for radical change is now. Rationalists, a Silicon Valley-aligned philosophy centered on trying to improve human rationality and morality, have grown increasingly concerned about the perceived AI risk — while on the other side of the aisle, startup boosters' predictions for the tech are growing ever-more ebullient. "A lot of us are just going to look back on these next two years as the time when we could have done something." Some believe we're at the dawn of an age of superabundance — in which almost all intellectual labor can be automated — unlocking an unprecedented wave of human flourishing. They're embracing a lifestyle shift they call "smart-to-hot." Others are bracing for economic catastrophe and making major investments and career moves accordingly. And yet others, who think AI will inevitably wrest free of human control and gain the ability to kill all organic life. They're spending their retirement savings, having "weird orgies," and building survival bunkers. "A lot of us are just going to look back on these next two years as the time when we could have done something," Henry says. "Lots of people will look back on this and be like, 'Why didn't I quit my job and try to do something that really mattered when I had a chance to?'" A biomedical research data scientist living in Los Angeles, Srinivasan had historically been attracted to a certain kind of intelligent guy, prioritizing smarts over conventional attractiveness, she tells me. Now she saw that because generative AI is doing the intellectual labor of more and more people, raw intelligence has become less important to her than charisma, social engagingness, and hotness. Or as she recently quipped in a semi-viral tweet, "If you're smart, pivot to being cool/hot." Many of the people I spoke to for this story believe a variation of this: that because AI will soon subsume much of intellectual life, social life will become much more integral to human society, and being physically attractive will become all the more essential to flourishing within it. Brains are over, beauty and brawn are in. "I've sort of always loved fitness," says Soren Larson, a tech entrepreneur in Florida, "and I rather think that being hot and personable and funny are poised to be rare features when AI can do all the sort of intellectual things." Jason Liu, an AI consultant, tells me he's "already made that pivot." Several years ago, a debilitating, repetitive strain injury in his hands brought his career as a software engineer to a standstill. He retooled his life, diving into leisure pursuits like jiu jitsu and ceramics, and fashioned a second career as a consultant, trying to optimize for delegation and free time to socialize rather than hustle. "I personally did not want to be valued for my intelligence," he says. "I was like, this intelligence is what physically hurt me, and caused me to lose my job." When we spoke by phone, he was out strolling the streets of Paris, as part of an extended international jaunt. "Really leaning into leisure is kind of how I think about AGI," he says. Other people I meet with are reshaping their social lives today not because of their hopes for AI, but because of their fears. "If we are all going to be destroyed by an atomic bomb," C.S. Lewis wrote in 1948, "let that bomb when it comes find us doing sensible and human things — praying, working, teaching, reading, listening to music, bathing the children, playing tennis, chatting to our friends over a pint and a game of darts — not huddled together like frightened sheep and thinking about bombs." 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"We have just a handful of years to try to make it financially," says a crypto writer in the Midwest who goes by the pseudonym Redphone professionally. "And if you don't, your bloodline could be relegated to this sort of peasant class under these technological overlords who control AI." Haroon Choudery, a former data integrity analyst at Facebook who now runs an AI startup called Autoblocks, has a similar concern. He emigrated from Pakistan to the United States when he was 5; his father was a cabbie, while his mother didn't work outside the home. He views the next few years as his last chance to make generational wealth for himself and his children. "Things are going to feel a lot more scarce from an upward mobility perspective, so people will generally freeze in their socioeconomic statuses," he tells me. Massey Branscomb, an executive at AI hedge fund AlphaFund puts this concept to me in even more blunt terms: "If you are not positioning yourself as a key member of these critical companies," by which he means top-flight AI labs like OpenAI and Anthropic, "and you're kind of living — the term is ironically a 'wagie' — you're living a wagie life, then you could be on the chopping block and then it's going to be harder. These jobs are not going to come back." Others are less sure AI will soon topple the global economy. As an assistant professor of philosophy at Vanderbilt University, David Thorstad could be considered a wagie. But he tells me he's not too worried about it. While he has increased the amount he's saving because of uncertainty around AI, he urges caution about any grand predictions. "I think that there are lots of communities," he says, "particularly in the Bay Area where groups of very smart, like-minded people live together, work together, read similar forums and podcasts, and when they get very immersed in a particular kind of an extreme worldview about AI, it tends to be very hard to break out." And then there are the people who aren't just preparing AI-driven financial apocalypse; they're preparing for an AI-driven apocalypse apocalypse. Ulrik Horn had always been interested in "societal problems," which led to work in renewable energies after graduating from the University of Pennsylvania in 2008. But in recent years, the Stockholm-based entrepreneur has been concerned about a different kind of problem: biosecurity. Horn is worried about "mirror life," an emerging field of biological research that involves creating mirror-forms of naturally occurring life. Specifically, he's worried that AI may help accelerate research into the field — and may lead to devastating biological weapons. We're five to 10 years out from AI developing this capability, he believes. After raising philanthropic funding to research protections against biothreats, he founded Fonix — a startup building off-the-shelf bioshelters with high-grade air filters. For $39,000, you can buy a shelter you can erect at home if and when the scat hits the fan. He has received a handful of pre-orders, he said, with shipping expected in 2026. Horn isn't the only one viewing the perceived threat of AI as a business opportunity. Ross Gruetzemacher, an assistant professor of business analytics at Wichita State University, is launching a "resiliency" consulting firm to help businesses and individuals prepare for significant shocks as a result of AI and other existential risks. He has also bought land in Wyoming, on which he plans to build his own secure facility. James Norris, an entrepreneur and longtime worrier about a variety of threats to humanity, has recently moved into what he describes as a "survival sanctuary" in an undisclosed location in South-East Asia, and is also offering consulting services and assistance setting up sanctuaries to others. Norris has also sworn off having children, he tells me, because of the havoc he believes AI will wreak on the world. Despite his personal fears, Kokotajlo, the ex- OpenAI researcher, is heavily skeptical of any attempt to aggressively prepare for a bad AI outcome today. "I think more likely it's either we're all dead, or we're all fine," he says. "I think if I spent a few weeks I could make a bug-out bag and make a bioshelter or whatever, and then in some sliver of possible futures it would save my family. But it is just more important for me to do my actual job than to do that." A few weeks after I first chatted with Henry, the young AI safety researcher, I check in via email. He's had a change of heart, and is no longer trying to build a DIY bioshelter. He's determined that he wasn't thinking big enough. Instead, he's now trying to buy land in California, where he can build more permanent defense structures to protect more of his friends and family. "The main scenario I think about is the one where misaligned superintelligence AI takes over," he says. He wants to be prepared for a near-future in which an all-powerful AI wages war against humans, but the "AI still has a little bit of empathy." Once the AI wins that war, he concludes, "maybe they'll take care of the survivors and they'll put humans in some kind of human zoo. And I'd much rather live in a human zoo than be killed by bioweapons."

27 Cute But Practical Desk Products For A Cheery Desk
27 Cute But Practical Desk Products For A Cheery Desk

Buzz Feed

time3 days ago

  • Buzz Feed

27 Cute But Practical Desk Products For A Cheery Desk

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