Brooklyn Beckham plugs his hot sauce brand amid trademark dispute with Beck's beer as he attempts to expand business

Daily Mail​

20 hours ago

Brooklyn Beckham has promoted his hot sauce brand amid reports he is embroiled in a trademark dispute.
The son of Victoria and David Beckham, 26, announced the launch of his new hot sauce brand Cloud23, available exclusively at Whole Foods shops in the UK, back in October.
It was then revealed in January that Brooklyn had planned to expand his hot sauce company and applied to trademark 'Becks Buns '.
However, Brooklyn has been dealt a blow after The Sun reported that Beck's beer, owned by Brauerei Beck & Co, has challenged it.
While he contemplates his next steps, Brooklyn has publicly backed his wider brand despite the setback.
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Brooklyn took to his official Instagram account to share a snap of the hot sauce to his 16million followers.
The entrepreneur held a bottle Cloud23 over a stainless steel table full of food.
Brooklyn tagged Hunter Moreno in the story, who is a well-known creative director, having worked with big brands such as Prime drinks.
Since launching the brand, Brooklyn has regularly used his gigantic social following to plug his sauce.
A source told The Sun the parent firm of Beck's beer has opposed his Becks Buns trademark and has been granted a one-month extension to file documents relating to their challenge.
It comes as Brooklyn and his wife Nicola Peltz, 30, have been engulfed in an escalating family rift, with parents David and Victoria believed to be concerned about the influence the billionaire heiress has over their eldest son.
A source told The Sun: 'It's one thing after another for Brooklyn.
'First his row with his dad blows up — and now he's got another Beck's looking like it's going to become a bit of a headache.'
Cloud 23, named after the No.23 jersey his father wore at Real Madrid and LA Galaxy, comes in two variants – Sweet Jalapeno and Hot Habanero.
Elsewhere on Wednesday, Brooklyn appeared to debut a new tattoo as he shared a shirtless snap - which also seemed to show him with cupping marks.
Cupping is loved by celebrities and is a therapeutic technique that uses a vacuum force applied onto the skin's surface. It is thought to stimulate healing as it encourages extra blood flow.
Cruz seemed to show he is open to reconciling with his brother Brooklyn amid their ongoing devastating family feud.
The youngest of the Beckham brothers, 20, took to Instagram on Wednesday as he shared a black and white photo of Victoria holding a baby Harper on the sofa as Brooklyn, Romeo and Cruz all nestled in.
The musician left the adorable childhood snap uncaptioned, as he seemed to suggest he hasn't turned his back on his eldest brother.
However on Wednesday it was revealed that Brooklyn has reportedly ' told his famous family that he wants no contact' with them in the latest devastating turn of their ongoing feud.
While a source close to Brooklyn denied the claims, a source told Page Six: 'Brooklyn told his family he wants no contact and he's not responding to those that try to connect.'
According to the publication, the eldest Beckham boy has had no communication with his family following father David's knighthood being announced last week and only learned of the news in the media alongside the rest of the world.
Denying he'd asked for no contact, a source close to Brooklyn told the publication: 'Everyone's focus should be David Beckham 's great honour'.
Meanwhile a source close to Brooklyn also denied the claims as they told MailOnline, 'this seems to be another deliberate attempt to misrepresent the truth, and it only serves to distract from this honour being bestowed on Brooklyn's father.'