Setchu previews first fragrance collection at Fragranze
Setchu Perfume, the name of the line, consists of five fragrances that recall the designer's signature style, created together with Julie Massé of Mane, one of the most talented noses in international artistic perfumery.
"I wanted to be able to recover that intimate and deep scent that accompanies each of us in the ritual of personal hygiene, when time is there and there is no hurry, something moving and clean, neat, terse, immaculate, evocative of one's childhood. Finding the smells of the Eastern and Western baths, bringing back those feelings that belong to us, that are related to care. I thought of Sunday mornings, a slow, flowing time, the pleasure of parental care as the endpoint, and with each element I associated a day of the week," Kuwata said.
The inspiration comes from a mix of elements that reflect the link between time, space, and environment. In fact, each fragrance contains in its name a day of the week, a time of day, and a symbol of Japanese tradition: Monday 9 am Genmaicha; Wednesday 5 pm Yuzu; Thursday 1 pm Ayu; Friday 2 am Tatami; Saturday 9 am Hinoki Buro. Also very evocative is the refillable packaging, which recalls the typical Japanese tea box: a perfect cube, minimalist and inimitable, like the contents it holds.
"In Japanese, the term Setchu defines an equidistant point between Japanese and Western cultures, different worlds that Satoshi juxtaposes and makes dialogue, that he composes, first in fashion, now also in fragrance," said Francesca Tacconi, special event coordinator of Pitti Immagine.
"His fragrance collection evokes in the naming and in the olfactory notes everyday and familiar rituals, it is longing for nostalgia, for a stream of water, or a wood, or a fish, it is linked to a moment of the day, to a moment of care and pleasure. With Setchu we want to inaugurate a series of presentations dedicated to the contamination between artistic perfumery and fashion design."
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
a day ago
- Fashion Network
Chanel to open la Galerie du 19M Tokyo exhibition
Chanel 's Le19M is travelling from Paris to take up residence in Tokyo, on the 52th floor of the Mori Tower, from September 30 to October 20, 2025. The Tokyo edition of La Galerie du 19M is a free exhibition that aims to make the world of French artisanal fashion more accessible and inspiring to all. Visitors of all ages will be able to explore the intricate artistry behind the Métiers d'Art with a curated experience tailored to the Japanese public. Notably, La Galerie du 19M Tokyo will unfold through three chapters: The Festival, an installation by acclaimed architect Tsuyoshi Tane and his agency ATTA; Beyond Our Horizons, an immersive exhibition featuring works by nearly 30 Japanese and French artists and artisans; and Lesage: 100 Years of Fashion and Decoration, a centennial retrospective celebrating the legendary embroidery and weaving house's most iconic creations. Founded by Chanel in 2021, Le19M is a cultural and creative landmark located in the 19th arrondissement of Paris. It houses 11 historic Maisons d'Art and nearly 700 artisans, including embroiderers, feather workers, flower makers, pleaters, goldsmiths, shoemakers, and milliners.
Fashion Network
a day ago
- Fashion Network
Chanel to open la Galerie du 19M Tokyo exhibition
Chanel 's Le19M is travelling from Paris to take up residence in Tokyo, on the 52th floor of the Mori Tower, from September 30 to October 20, 2025. The Tokyo edition of La Galerie du 19M is a free exhibition that aims to make the world of French artisanal fashion more accessible and inspiring to all. Visitors of all ages will be able to explore the intricate artistry behind the Métiers d'Art with a curated experience tailored to the Japanese public. Notably, La Galerie du 19M Tokyo will unfold through three chapters: The Festival, an installation by acclaimed architect Tsuyoshi Tane and his agency ATTA; Beyond Our Horizons, an immersive exhibition featuring works by nearly 30 Japanese and French artists and artisans; and Lesage: 100 Years of Fashion and Decoration, a centennial retrospective celebrating the legendary embroidery and weaving house's most iconic creations. Founded by Chanel in 2021, Le19M is a cultural and creative landmark located in the 19th arrondissement of Paris. It houses 11 historic Maisons d'Art and nearly 700 artisans, including embroiderers, feather workers, flower makers, pleaters, goldsmiths, shoemakers, and milliners.
LeMonde
3 days ago
- LeMonde
Chinese police crack down on young women writing homoerotic fiction
The officers knocked on the door early in the morning. Moments later, a young woman sat, handcuffed, at her living room table, and answered the police officers' curt questions before they took her to the police station for further interrogation. "What does it feel like, for you, to write that?" they asked, while also questioning her about her sexual orientation and practices. The focus of their aggressive investigation was danmei, literally "indulging in beauty," a literary genre mainly written by women – such as an author that Le Monde interviewed, who requested anonymity – which features stories of romance between men, and often includes sexual scenes, with a certain level of explicit description. Inspired by a Japanese trend, "Boys' Love," these novels have attracted a growing number of female Chinese readers, and have also begun to see success in the West. However, the Chinese authorities disapprove, in a country where erotic content is banned by law. Over the past year, dozens of women authors who have written danmei e-books have been arrested in an unprecedented wave of repression, as the Chinese authorities have grown increasingly wary of foreign influences or anything they see as undermining their traditionalist vision of society.
