Protestor spray paints at Apple's iconic Fifth Avenue store, writes "Tim + Trump = …."
Extinction Rebellion
protester was arrested Sunday after spray-painting "Tim + Trump = Toxic" and "Boycott" on the glass entrance of
Apple
's iconic Fifth Avenue store in New York City, as
environmental activists
accused the tech giant of
climate hypocrisy
.
The demonstrator used green spray paint to deface the store's glass facade while other protesters chanted "Dump Trump, Apple!" inside and outside the flagship location. Apple security staff quickly cleaned the vandalism as the lone spray-painter was taken into custody.
Tech CEOs under fire for Trump support
Extinction Rebellion targeted Apple over CEO
Tim Cook
's donation to President Trump's inauguration and his appearance at the ceremony alongside other tech leaders including Google's Sundar Pichai and Meta's Mark Zuckerberg. The environmental group criticized these executives for previously supporting the Paris Agreement on climate change while now "backing an administration that's gutting environmental rules and funneling billions of dollars to fossil fuels."
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"In 2023, Tim Cook called combating climate change one of the most urgent priorities of our time," said Miles Grant, an Extinction Rebellion spokesperson. "Fast forward to 2025, and he's donating to Trump—the man leading the charge to roll back all climate progress."
AI's growing environmental impact
The protest also highlighted the environmental costs of artificial intelligence expansion across the tech industry. Google's carbon emissions surged 11 percent last year to 11.5 million tons, largely driven by energy-hungry AI data centers, according to the company's sustainability report.
Microsoft similarly faces challenges meeting climate goals as it invests heavily in AI infrastructure, which is projected to consume more power than Bitcoin by year's end.
Extinction Rebellion called for boycotts of tech companies that "enable authoritarianism and expand fossil fuel use," reflecting growing tension between environmental advocates and Silicon Valley's relationship with the Trump administration.
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