The five-star £26 dress that is selling fast at Sainsbury's – it offers style & it's perfect for summer getaways
But one particular piece from Sainsbury's Tu Clothing has hit all the right notes, quickly becoming a
3
Sainbury's is selling a dress perfect for summer
Credit: Tu Clothing
Priced at just £28,
Designed for an effortlessly stylish look, this midaxi-length dress
features
classic shirt details like front button fastening, short sleeves, and a collar.
It's crafted from a viscose blend in a flowing shape, ensuring an elegant finish that's also wonderfully breathable.
And the reviews speak for themselves, with delighted customers highlighting its easy wearability and chic appeal.
READ MORE ON SUMMER DRESSES
One shopper, from Basingstoke, shared her experience: "I have worn this to a Tea dance and had lots of compliments. Perfect fit, lovely material."
Another shopper, from Mitcham called it "a great buy, so cool for the hot weather we have been having. Been washing and wearing
next
day," emphasising its practicality for frequent wear.
A third fashion fan, from London, aged 45-54, echoed this, noting: "It fits well and is very comfortable. I like the fabric as it is easy to maintain. I wish they had more colours."
Another happy customer, from London, confirmed its comfort in warm weather and its ability to turn heads: "I bought this a week ago and was really comfortable to wear especially in the hot weather and received a lot of compliments.
Most read in Fabulous
'Well worth the purchase and would buy other patterns if available."
We previously reported on how Sainsbury's Tu Clothing captured the attention of fashion-savvy shoppers, this time with a stunning summer dress that's hit the sale rails at an irresistible £15.
Sainsbury's scraps in-store changing rooms leaving shoppers furious
This particular piece from the much-loved in-house label, known for its stylish yet affordable offerings, is proving to be a must-have for the warmer months.
The dress currently causing a stir is the White Structured Midaxi Summer Dress.
Originally priced at £30, it's now half price in a flash sale, making it an absolute steal.
This elegant white frock is designed to be versatile, easily dressed up for anything from a chic brunch with friends to sightseeing on a holiday escape.
3
It has been given a five-star rating by customers
Credit: Tu Clothing
3
Sainbury's have announced that the dress is currently selling fast
Credit: Tu Clothing
Its flattering silhouette is a key highlight, featuring a structured bodice that nips you in, flowing down to a flared hem.
Sainsbury's describes it as an "elegant choice for summer outings," noting its midaxi length and construction from a "lightweight, cotton-rich fabric," perfect for staying cool when temperatures rise.
Available in a broad range of sizes from 6 to 24, it has already become almost entirely sold out online.
This means eager shoppers will need to make a swift trip to their nearest Sainsbury's store to try and get their hands on this much-coveted bargain before it's gone for good.
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. These days, as you head in to do your weekly food shop you can also pick up a selection of purse-friendly, stylish pieces for all the family.
Tesco has just announced a 0.7 per cent increase in the quarter thanks to a 'strong growth in clothing' and M&S has earnt the title of the number one destination for womenswear on the high street.
Asda's clothing line George has made £1.5 million for the supermarket in 2023, 80 per cent of Sainsbury's clothes sold at full price rather than discounted and Nutmeg at Morrisons sales are also up 2 per cent in the past year.
So what is it about supermarket fashion that is becoming so successful?
Apart from the clothing actually being affordable, it's good quality too - with many being part of schemes such as the Better Cotton Initiative.
A lot of the time they keep to classic pieces that they know will last the customer year after year.
Plus because they buy so much stock they can turn around pieces quickly and buy for cheaper because of the volumes.
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