Sainsbury's shoppers spot new McVitie's Digestive flavour in stores for – but they're all saying the same thing
SAINSBURY'S are now stocking an exciting new flavour of McVitie's Digestive biscuits for the first time.
Fans have all been left dolling out the same criticism of the new flavour after they were spotted on shelves.
2
The new biscuits were launched just a few days ago and began appearing on shelves on June 16.
The new flavour was announced as part of a line up of new sweet treat releases offered by the snack food brand.
The newest flavour of the nation's favourite biscuit features a tantalising pink chocolate covering.
Colourful, pink wrappers make the newest McVitie's treat stand out on shelves.
Announcing the new flavour McVitie's said they would be putting a "fruity spin" on the iconic biscuit.
Shoppers rushed to try out the bold new flavour but were left saying the same thing after finding them in store.
Biscuit lovers were left with a sour taste after seeing the price of the new McVitie's Pink Digestives Raspberry & Cream Flavour.
At a whopping £2.50 per pack shoppers said Sainsbury's could keep the sweet treats.
But despite the excitement of the new flavour shoppers were left stunned by the "ridiculous" price.
After an image of the new biscuits was shared to social media alongside the eye watering price tag fans hit out at the treat supplier.
While McVitie's claimed the biscuit would "bring together nostalgic flavours in a fun, fruity, and irresistibly moreish bite" fans could only focus on the price.
The pink biscuits sparked an outrage from shoppers who said they could get shop brand digestives for just 50p.
While Sainsbury's priced the new bickys at £2.50 per pack other shops are reportedly to receive packages which will sell for £2.25.
When the new biscuits were announced Benazir Barlet-Batada, Marketing Director at McVitie's, spoke about the release.
Barlet-Batada said: 'As we continue to celebrate 100 years of McVitie's Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation's favourite.
"Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike.'
Promo versions of the new treats are reportedly marked down to just £1.85.
Price marked packs of the new pink biscuits that will sell for £2.25 are set to come to stores on July 21.
Current stock at Sainsbury's selling for £2.50 debuted on June 16 with the wider rollout of price marked packs coming next month.
The launch comes after the brand announced White Chocolate Digestives in 2023 and Seriously Chocolatey Digestives last July.
How to save cash on your food shop
Money saving experts at HSBC UK have revealed their top tips to saving cash on your food shop.
1. Set a budget
Creating a budget will help to stretch your budget. Start by working out how much you spent on food over the last three months, then each month you get paid, set aside a certain amount for food.
2. Plan your meals
Make a list of your main meals for the coming week, including the ingredients you need, and stick to it. Don't get drawn into offers for things that you don't need. If you already have some food leftover from the week before, try to see what you can do with that first.
3. Think about when and where you shop
It's best to shop on a full stomach so you don't get tempted. Shopping less often can help you to think about what you buy and it may help you to stick to your budget.
4. Go online
Shopping online is a good and easy way to manage your budget. It can also help to track expenses, whilst also preventing impulse buys.
After seeing the price of the new biscuits in Sainsbury's one fan said: "At £2.50 I let the shop keep them, ridiculous when shop brand digestives are 50p.
"These companies hike the price on purpose they'll be reduced to pennies if they don't sell well."
Another commented: "For £2.50 they can keep them."
And a third added: "Expensive at £2.50 for biscuits. Bet these will be in Farmfoods soon for £1.00."
Another wrote: "I need to experience."
And a fifth replied: "They have them in my store I will get some tomorrow after work."
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Glasgow Times
26 minutes ago
- Glasgow Times
UK economic growth downgraded due to tariffs and cost hikes
Rising costs are set to cause 'weak' business investment and weigh on the Government's ambitions to accelerate growth in the UK economy, the Confederation of British Industry (CBI) said. The influential trade body's latest economic forecast indicated that the UK economy is on track to grow by 1.2% this year. It had previously predicted a rise of 1.6%. It also downgraded its growth forecast for 2026 from 1.5% to 1% for the year. The CBI highlighted that the UK has seen strong growth over the start of the year, rising by 0.7% in the first three months of 2025. But it suggested underlying activity 'remains sluggish' due to persistently weak demand and gloomy sentiment among businesses. It added that higher employment costs linked to the autumn budget, including rises to national insurance contributions and the increased national minimum wage, have impacted firms. It said this has fed into higher pricing and reduced capital expenditure and hiring among many firms. Meanwhile, higher US tariffs from President Trump's administration have also created headwinds for exports to the US and hindered investment from multinational companies in the UK. It comes after Donald Trump and the Prime Minister finalised a US-UK deal intended to slash trade barriers on goods from both countries while at the G7 summit in Canada earlier this week. Louise Hellem, chief economist at the CBI, said: 'Our latest economic forecast underlines the challenges facing businesses and the wider economy as they're buffeted by domestic and global headwinds. 'The unpredictable global outlook combined with rising employment costs, gloomy business sentiment, and subdued investment intentions means it's more important than ever that government pulls all the levers it can to set the UK on a path to sustainable growth. 'With GDP (gross domestic product) set to remain modest in 2026, there is an important opportunity for the government to fire up the growth agenda in the forthcoming Industrial Strategy. 'With the cumulative burden of increased costs being felt by firms across the economy, it is vital the Industrial Strategy helps drive a thriving environment for all businesses.'
Rhyl Journal
26 minutes ago
- Rhyl Journal
UK economic growth downgraded due to tariffs and cost hikes
Rising costs are set to cause 'weak' business investment and weigh on the Government's ambitions to accelerate growth in the UK economy, the Confederation of British Industry (CBI) said. The influential trade body's latest economic forecast indicated that the UK economy is on track to grow by 1.2% this year. It had previously predicted a rise of 1.6%. It also downgraded its growth forecast for 2026 from 1.5% to 1% for the year. The CBI highlighted that the UK has seen strong growth over the start of the year, rising by 0.7% in the first three months of 2025. But it suggested underlying activity 'remains sluggish' due to persistently weak demand and gloomy sentiment among businesses. It added that higher employment costs linked to the autumn budget, including rises to national insurance contributions and the increased national minimum wage, have impacted firms. It said this has fed into higher pricing and reduced capital expenditure and hiring among many firms. Meanwhile, higher US tariffs from President Trump's administration have also created headwinds for exports to the US and hindered investment from multinational companies in the UK. It comes after Donald Trump and the Prime Minister finalised a US-UK deal intended to slash trade barriers on goods from both countries while at the G7 summit in Canada earlier this week. Louise Hellem, chief economist at the CBI, said: 'Our latest economic forecast underlines the challenges facing businesses and the wider economy as they're buffeted by domestic and global headwinds. 'The unpredictable global outlook combined with rising employment costs, gloomy business sentiment, and subdued investment intentions means it's more important than ever that government pulls all the levers it can to set the UK on a path to sustainable growth. 'With GDP (gross domestic product) set to remain modest in 2026, there is an important opportunity for the government to fire up the growth agenda in the forthcoming Industrial Strategy. 'With the cumulative burden of increased costs being felt by firms across the economy, it is vital the Industrial Strategy helps drive a thriving environment for all businesses.'
Glasgow Times
26 minutes ago
- Glasgow Times
Citizens Advice says it helps someone with a disability aid complaint every hour
The charity said it helped someone with a complaint about a disability aid 'every hour', with 48% of all complaints relating specifically to mobility vehicles. Faulty goods made up more than two-thirds (69%) of disability aid issues reported to the charity's consumer service, including products that were unsafe, of poor quality, broken shortly after purchase, or never worked to begin with. The advisory service said it had dealt with cases where people were stranded over their bath, stuck on the top floor of their house waiting for delayed repairs to a stairlift, or left in pain from using products which did not meet their needs. In total, 70% of all complaints were specifically about aids designed to help people with mobility, including – as well as mobility scooters – stairlifts (12%) and mobility and bath aids (10%). A UK-wide survey by the charity found that around one in seven people (7.4 million) bought an aid for themselves or someone else in the last year. It warned that people buying disability aids experienced problems at every point of the process, from confusing and technical product information and poor customer service to poor quality items and a lack of warranty support. Citizens Advice chief executive Dame Clare Moriarty said: 'Too often, disabled people are being failed by a disability aids market that isn't meeting their needs – and instead of offering support, it's creating new barriers. 'Problems like faulty products and poor service don't just leave people out of pocket, they can leave them literally stranded or unable to carry out even the most basic tasks. Having to battle to resolve problems only makes this worse. 'In this growing market, it's vital consumers are armed with the correct information before making a purchase. We urge people to do their research, know their rights and stay safe when buying – and remember we're here to help.' John Herriman, chief executive at the Chartered Trading Standards Institute (CTSI), said: 'These findings are deeply concerning and highlight just how vital effective consumer education is for disabled people to help ensure accessibility and inclusion. 'Alongside enforcement, we need to ensure disabled consumers are empowered with the right information to make informed choices, recognise poor practice, and know where to turn for help. 'CTSI is committed to working with partners and the Approved Code Scheme provider – the British Healthcare Trades Association (BHTA) – to raise awareness, and support education efforts to protect all consumers, and ensure businesses are held to the standards they should be meeting.'
