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Sainsbury's shoppers spot new McVitie's Digestive flavour in stores for – but they're all saying the same thing
SAINSBURY'S are now stocking an exciting new flavour of McVitie's Digestive biscuits for the first time.
Fans have all been left dolling out the same criticism of the new flavour after they were spotted on shelves.
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The new biscuits were launched just a few days ago and began appearing on shelves on June 16.
The new flavour was announced as part of a line up of new sweet treat releases offered by the snack food brand.
The newest flavour of the nation's favourite biscuit features a tantalising pink chocolate covering.
Colourful, pink wrappers make the newest McVitie's treat stand out on shelves.
Announcing the new flavour McVitie's said they would be putting a "fruity spin" on the iconic biscuit.
Shoppers rushed to try out the bold new flavour but were left saying the same thing after finding them in store.
Biscuit lovers were left with a sour taste after seeing the price of the new McVitie's Pink Digestives Raspberry & Cream Flavour.
At a whopping £2.50 per pack shoppers said Sainsbury's could keep the sweet treats.
But despite the excitement of the new flavour shoppers were left stunned by the "ridiculous" price.
After an image of the new biscuits was shared to social media alongside the eye watering price tag fans hit out at the treat supplier.
While McVitie's claimed the biscuit would "bring together nostalgic flavours in a fun, fruity, and irresistibly moreish bite" fans could only focus on the price.
The pink biscuits sparked an outrage from shoppers who said they could get shop brand digestives for just 50p.
While Sainsbury's priced the new bickys at £2.50 per pack other shops are reportedly to receive packages which will sell for £2.25.
When the new biscuits were announced Benazir Barlet-Batada, Marketing Director at McVitie's, spoke about the release.
Barlet-Batada said: 'As we continue to celebrate 100 years of McVitie's Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation's favourite.
"Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike.'
Promo versions of the new treats are reportedly marked down to just £1.85.
Price marked packs of the new pink biscuits that will sell for £2.25 are set to come to stores on July 21.
Current stock at Sainsbury's selling for £2.50 debuted on June 16 with the wider rollout of price marked packs coming next month.
The launch comes after the brand announced White Chocolate Digestives in 2023 and Seriously Chocolatey Digestives last July.
How to save cash on your food shop
Money saving experts at HSBC UK have revealed their top tips to saving cash on your food shop.
1. Set a budget
Creating a budget will help to stretch your budget. Start by working out how much you spent on food over the last three months, then each month you get paid, set aside a certain amount for food.
2. Plan your meals
Make a list of your main meals for the coming week, including the ingredients you need, and stick to it. Don't get drawn into offers for things that you don't need. If you already have some food leftover from the week before, try to see what you can do with that first.
3. Think about when and where you shop
It's best to shop on a full stomach so you don't get tempted. Shopping less often can help you to think about what you buy and it may help you to stick to your budget.
4. Go online
Shopping online is a good and easy way to manage your budget. It can also help to track expenses, whilst also preventing impulse buys.
After seeing the price of the new biscuits in Sainsbury's one fan said: "At £2.50 I let the shop keep them, ridiculous when shop brand digestives are 50p.
"These companies hike the price on purpose they'll be reduced to pennies if they don't sell well."
Another commented: "For £2.50 they can keep them."
And a third added: "Expensive at £2.50 for biscuits. Bet these will be in Farmfoods soon for £1.00."
Another wrote: "I need to experience."
And a fifth replied: "They have them in my store I will get some tomorrow after work."
