PRÉCIEUX Debuts with Five Independent Watch Brands
Founder of PRÉCIEUX (SWISS) and CEO of PRÉCIEUX (Thailand) Mr Marcel Gut, together with Mr Ravis Haetanurak, Chief Operating Officer of PRÉCIEUX (Thailand), welcomed distinguished guests and members of the media. The event drew significant interest from watch collectors and industry press.
The evening was moderated by Dr Pramote Rienjaroensuk, with Mr Gut delivering the opening speech alongside Mr Ravis, before joining a discussion on the event's objectives.
The establishment of PRÉCIEUX (Thailand) stems from the vision of Mr Marcel Gut and Mr Ravis Haetanurak, both of whom have long been active in the Swiss watch industry and in Thailand.
Mr Gut, founder of PRÉCIEUX (SWISS), represents independent watch brands in multiple countries and has observed a growing global trend among collectors seeking greater diversity and excitement from emerging marques. Increasingly, enthusiasts are looking beyond familiar names to discover exceptional, independent, high-quality watch brands.
Some of these brands boast rich histories, distinctive identities and craftsmanship handed down through generations of watchmaking families. This launch offers Thai collectors the opportunity to own timepieces that are unique in both design and heritage.
In line with this vision, Mr Gut has chosen Thailand as the location for the brand's first PRÉCIEUX Watch Lounge, opening later this year on the lobby level of President Tower Arcade at InterContinental Bangkok. Designed as 'A Curated House of Independent Watchmaking', the lounge will showcase the finest independent watchmakers, celebrated for their creative freedom and uncompromising quality.
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