
How Canucks approached 2025 NHL Draft: Centres, sneaky upside and volume
The 2025 NHL Draft was an unusual one for the Vancouver Canucks.
It was unusual in that the Canucks actually used their drafts picks to select prospects.
This is a franchise that has long preferred to spend its draft capital on the trade market, as opposed to using it at the draft table. In fact, that preference was still an active one this weekend.
Advertisement
Canucks hockey operations leadership would've preferred to package the 15th selection for win-now help down the middle of their forward group. On Saturday, they continued to be aggressive in exploring trade market options for potential reinforcements to upgrade the lineup at centre and sharpen the attack in the short term.
Ultimately, those deals didn't come to fruition. This is a very challenging trade marketplace right now.
NHL teams have the flexibility in the cap growth era to hold onto their players. The correlation of forces that limited the flexibility of the NHL's 32 clubs and stimulated creative problem solving on the trade market during the flat cap era has been fundamentally altered. There has been a flip, effectively, as teams work through the ramifications of valuing talent more highly than they value cap flexibility in a hard cap league.
Seemingly every team is motivated to hold onto whatever NHL-level players they can, which has devalued draft picks, long the coin of the realm, on the trade market. No team wants to lean into a long-view, scorched-earth rebuild like San Jose or Chicago have recently.
Walled in by these unusual market forces, the Canucks stayed put in the first round on Friday night and selected Braeden Cootes.
Then, on Saturday, the Canucks picked five more times, including in the second round and early in the third round.
That outcome may not be aligned with what hockey operations leadership had hoped to achieve this weekend.
However, it's an outcome that's precisely aligned with what's best for the long-term health of a team that has long needed to lean into high-variance assets, like drafted prospects, with a greater level of discipline.
This was the first Canucks class, after all, that included a player selected in the second-round since 2019.
Advertisement
It's the first class which Vancouver selected in all of the first, second and third rounds of the draft since 2018. That draft was headlined by Quinn Hughes, who has since appeared in nearly 450 NHL games!
One can fairly quibble with some of the picks that Vancouver made from a value perspective, although there's perhaps more sneaky upside in this draft class than first meets the eye, as we'll get into in this notebook.
One can, likewise, reasonably second-guess the seemingly reactive approach in which the club seemed primarily focused on drafting centre depth, which is rather conveniently their biggest need at the NHL level.
However, projecting the future development of teenage hockey players is a wildly tricky exercise. A crapshoot of the truest sort, with a rate of success and a far higher rate of attrition that's virtually indistinguishable over large samples from pure randomness.
If the Canucks, or any organization for that matter, is going to mine meaningful talent from the draft process, their best approach isn't to exclusively bet on prospect scoring profiles. It isn't to bet on athletic traits, above all else, either. And it isn't exclusive to focus on players who had playoff success, or tournament success, and were able to come through in the biggest games.
No, the cheat code is simply to make picks at high volume. The more picks you have, and the earlier those picks are made, the higher the probability is of returning meaningful NHL value down the line.
At the 2025 NHL Draft, Vancouver made two selections in the top 50 and three selections in the top 70. They had a pick in every round of the draft, save for the fourth.
For the first time in a long time the Canucks will emerge from the draft with a proper class. That's something worth being bullish on.
With the 47th pick, the Canucks selected Aleksei Medvedev from the London Knights.
Advertisement
Medvedev wasn't extremely high on the public's radar as a high-upside goaltending prospect, but the league itself very much was. I spoke to representatives from multiple teams picking within 10 picks of No. 47 that rated Medvedev highly, and had him pushed high up their lists.
The 6-foot-3 netminder served as the Knights' backup last season, and despite garnering serious interest from some of the top NCAA programs, will remain with London next year, where he'll be expected to be the starting netminder.
'I want to be the guy, and I want to play a lot of games,' Medvedev told the media on Saturday. 'I want to win next year, so I'm really, really excited. Lot of work to do next summer.'
Medvedev has lived in North America for the last four years, while his parents — who weren't able to get their visas in time to attend the draft, although Medvedev's sister goes to school in Los Angeles and was able to be there — have remained back home in Russia. He's lived with billet families over the years, and Medvedev has pursued his dream of being a professional goaltender with an incredible level of independence and maturity at a precocious age.
In London, he was a popular teammate. He was dialled in, involved and worked hard to prepare his teammates at practices, even though he wasn't utilized as the Knights went on an incredible winning streak in the playoffs. He's described by those close to him as having the sort of personality where he rarely has a bad day.
Medvedev was a favourite of Ian Clark. The well-regarded former goalie coach has a complicated relationship with the organization following his demotion from serving as the goalie coach and director of goaltending last summer, but his role as a goaltending scout isn't simply an honorific. His finger prints are all over the Medvedev pick, which Canucks director of amateur scouting Todd Harvey noted after the draft.
'Obviously, Ian has a lot to say on that, and we look at the draft, and he wanted this pick, and we thought it was the right time,' Harvey said.
Advertisement
The Canucks are obviously flush in net at the moment, in fact, they probably have a trade to make in order to manage their risk of losing Calder Cup playoff MVP Artūrs Šilovs on waivers next fall. Goaltenders take years to develop into NHL-level puck stoppers, however, and Vancouver needed to add some volume at this position given that their last drafted goaltender was selected back in 2022.
The Medvedev selection has no impact on what's next in contract extension talks with Thatcher Demko, which are proceeding positively, or with Šilovs on the trade market. This is about maintaining a consistent flow of talent through the organization.
Technically speaking, Medvedev was viewed by some teams — even those that would've strongly considered selecting him in the second round — as talented and raw. Despite him being one of the youngest netminders in this draft class the Canucks, however, seem to view Medvedev as being a little bit more refined technically.
Canucks evaluators viewed him as having an already evolved skill set, with efficient movement skills that help him read the game proactively. He's also viewed as a well-balanced technical goaltender, which is a rare attribute for an athletic teenager who underwent a late growth spurt.
Or as Medvedev himself put it, more elegantly, 'How simple I play really defines me.'
With an early third-round selection, the Canucks picked Kieren Dervin out of St. Andrew's College in Aurora, Ont., an elite prep school with a lengthy track record of producing NHL draft picks.
Dervin looks superficially like something of a low upside reach early in the third round, in that, usually when a team is picking in the top 70, you'd expect them to land a prospect who produced more than six points in 21 CHL games in their draft year.
This was a very odd year for junior-aged hockey players, however, given the shifting dynamic in the relationship between the CHL and the NCAA. And Dervin was very much caught up in that.
Advertisement
Selected as a 14-year-old by the Kingston Frontenacs in the OHL priority selection draft, Dervin eschewed the CHL path in order to preserve his eligibility to play in the NCAA. Instead, he went to St. Andrew's College and was heavily recruited, committing to Penn State.
Midway through his first draft-eligible season, however, the eligibility rules changed. Suddenly, Dervin was able to play in the CHL and still be eligible to pursue his NCAA dream down the line.
'When he came to Kingston, we had an older team with a lot of depth; he didn't have the same role,' Frontenacs general manager Kory Cooper said. 'At St. Andrew's, he's on the first unit power play and playing as a top player in every situation. In Kingston, he was only with us periodically or down the stretch, and we had an established older team, so he just didn't get the touches in as many situations.
'You'll see it this year because he's going to get the opportunity.'
Dervin spent his senior year shuttling between Kingston and Aurora, joining Kingston for a few days that didn't conflict with his school and high school team's schedule. He'd go up for a week over spring break, for example, and then be back, lighting it up for his high school team when school resumed.
Purely from a scoring profile perspective, Dervin's OHL scoring stats look completely uninteresting. Especially in the third round.
Looking at his prep school production, however, his production pops. It's just about peerless, which is very exciting, especially given that he's coming out of a powerhouse St. Andrew's program that has had a player drafted from it in nine consecutive NHL drafts.
There are also the standout athletic traits. Dervin absolutely crushed the combine, scoring top-10 in the Wingate fatigue test, second in the class in the vertical jump, sixth in the bench press and top-five in the pull-up tests.
Advertisement
'He's a beautiful skater,' St. Andrew's College coach David Manning told The Athletic on Saturday. 'One of those guys with a gear that no one else on the ice can get to.
'He's able to beat guys into areas because of that extra gear that he has, and that's what sets him apart. He returned and came back as a senior this year and put it upon himself to make the difference every single game and he did that. He was dynamic, and bent to the game to him and carried us offensively. He was a top player at this level.'
There were evaluators with questions about Dervin's motor and inconsistency in this process, which is likely why he fell to the third round. His game will certainly need to mature in the OHL next season, before he moves onto Penn State, but there's more upside in Dervin than it might seem on first glance.
Like with Dervin, there's a more interesting profile to Vancouver's fifth-round pick Wilson Björck than it might initially seem.
The profile of a re-entry player in his second draft-eligible season who played the majority of his season in the Swedish junior league seems inauspicious on the surface.
However, Björck's scoring rate at that level — he produced 67 points in 43 games while playing on a line with his higher-scoring younger brother Viggo Björck, a top prospect for the 2026 NHL Draft — is significant enough to represent value in the fifth round.
Looking through the history of J20 scoring rates, there are a variety of players who went on to have lengthy NHL careers or became top prospects, who produced similarly to Björck in their age-19 season. It's a list of players that includes Edmonton Oilers forward Mattias Janmark and former Pittsburgh Penguins forwards Emil Bemstrom and Carl Hagelin.
Björck is bound for the NCAA next season, and the Canucks view him as a centre. It's not a perfect profile necessarily, but in the fifth round, Björck qualifies as the sort of home-run cut on a player with a meaningful scoring profile that we've typically advocated for in this space. That he also plays a premium position is a bonus.
Advertisement
As Day 2 wound down, the Canucks landed their centre on the trade market.
OK, that's tongue in cheek. Nonetheless the Canucks executed a trade with the Chicago Blackhawks on Saturday afternoon in which Vancouver sent future considerations, which are really just a fill in for 'paid nothing, but you have to include something in the paperwork for NHL central registry,' to Chicago for 6-foot-4, 225 pound, 24-year-old KHL centre Ilya Safonov.
Safonov, according to CHEK TV and The Athletic's Rick Dhaliwal, will attend development camp next week. He's under contract in the KHL for another year, so he might not factor into Vancouver's short-term plans, but this is a worthwhile bet for Vancouver for two reasons.
The first is that it's essentially free. Even if Safonov turns out to be nothing but AHL depth, Vancouver will have paid appropriately to find out. There is zero risk to executing this trade.
The second reason is that Safonov is a legitimately good KHL centre who is still young enough that he could have some NHL-level ceiling.
In particular, Safonov is interesting because he's an absolute beast in the faceoff circle; he had a draw win rate north of 55 percent in the KHL this season. He has the size that all teams want in a bottom-six centre, and if he can also win draws at a high rate and produce just a little bit, his barrier for entry as an NHL-level player won't be altogether that high.
It's worth noting, too, that his KHL production as a defensively oriented centre this season — seven goals and 22 points in 51 games — may not be much to write home about, but it's not disqualifying in terms of him potentially having some level of NHL potential. His age-23 KHL production, in fact, compares somewhat neatly to players like Mikhail Grigorenko in his first KHL season after departing the NHL, underrated former Edmonton Oilers fourth-liner Teemu Hartikainen in his first KHL season after departing the NHL, and Valeri Nichushkin during his two-year exile at a similar age in the KHL.
Advertisement
Basically, Safonov has a unique physical profile and has produced at a rate consistent with that of fringe NHL-level players who played in the KHL at a similar age. That's worth a roll of the dice, especially when the cost of placing the bet is zero.
In the sixth and seventh rounds, the Canucks selected a pair of forwards with more common profiles in OHL winger Gabriel Chiarot and USHL centre Matthew Lansing, who broke out offensively in the latter half of the season and in the USHL playoffs with the Fargo Force.
Chiarot is seen as a hardworking winger with limited offensive upside. He's really an energy player and grinder even at the OHL level, but he's highly regarded by the talent evaluators I spoke with for his motor.
Overall, the Canucks' draft class, in addition to Cootes, includes a small handful of genuinely interesting bets and some project players that Vancouver's amateur scouting staff clearly loved for character and intangible reasons.
There are real reasons to view the bets that Vancouver placed in the 2025 draft favourably, and the biggest among them is that the club actually had an average level of draft capital this weekend and used it.
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
23 minutes ago
- Yahoo
Phillies' Rob Thomson Breaks Silence on Max Kepler's Playing Time Comments
Phillies' Rob Thomson Breaks Silence on Max Kepler's Playing Time Comments originally appeared on Athlon Sports. The Philadelphia Phillies were on fire Friday night, as they rebounded from a string of four losses in five games to defeat the Atlanta Braves 13-0. Advertisement But before their offensive explosion, the Phillies had to douse some internal flames after comments made by outfielder Max Kepler regarding his joining the team in free agency this past offseason. According to The Athletic's Matt Gelb, Kepler was told by the Phillies' front office that he would be the club's everyday left fielder, but he has started just three times against left-handed starters this season. Kepler claims he was misled by the Phillies and doubled down on his previous comments pre-game on Friday. "I mean, I signed here being told that I was going to be the starting left fielder," Kepler said, via Paul Casella. "The everyday starting left fielder. So, there's my answer. That's why I came here." Phillies manager Rob Thompson has since broken his silence on the situation, offering his stance on whether he considers Kepler to be a starter and empathizing with the former Minnesota Twins slugger's perspective. Philadelphia Phillies manager Rob Thomson (59) celebrates a run scored in the first inning against the Colorado Rockies at Coors Chenoy-Imagn Images "I trust Max. I really do. And he's started, what, 60 games for us? So, I kind of consider that a starter myself," Thomson said, also via Casella. "But I see where the frustration is, because these guys want to play – and that's a good thing." Advertisement Thomson expanded further on his own comments in an appearance on 94 WIP Phillies Radio. "I like the fact that he wants to play. When guys don't play, they do get frustrated," Thomson said, via NBC 10 Philadelphia's John Clark. "Maybe they say some things that should maybe be left inside. I know these guys are proud and want to play. They want to get out there and compete. That's fine.' Keple – who signed a one-year, $10 million contract ahead of the 2025 season – is hitting .213 with nine home runs, 28 RBIs, a .687 OPS and 0.1 WAR (according to Baseball Reference) in 73 appearances. Related: Phillies' Max Kepler Doubles Down on Ridiculous Comments This story was originally reported by Athlon Sports on Jun 29, 2025, where it first appeared.


New York Times
23 minutes ago
- New York Times
Maresca, the ‘joke' Club World Cup weather delays and an ominous warning for World Cup 2026
It had been a long day, much much longer than Enzo Maresca had wanted. Play was suspended for nearly two hours waiting for the weather to pass over Charlotte, but the storm whipped up by the Chelsea coach's post-match comments threatens to rumble on much longer. 'It's a joke,' he said after Chelsea's Club World Cup knock-out clash with Benfica was held up for 113 minutes, the sixth storm-enforced delay of the tournament and the third hour-plus interruption. And he kept using that word — a joke — while making clear he did not see the funny side, despite seeing his team run out 4-1 winners after extra time in a match that kicked off at 4pm local time and did not conclude until 8.38pm. Advertisement 'For me, it's not football,' he said in his post-match news conference. 'It's already seven, eight, nine (in fact six) games that they suspended. I can understand that for security (safety) reasons you are to suspend the game. But if you suspend seven, eight games, that means that probably is not the right place to do this competition.' Maresca was asked whether, by 'not the right place', he meant Charlotte specifically or the U.S. more widely. 'No, no, no,' he said, initially appearing to backtrack before standing his ground. 'I'm saying that (…) if in this competition they already suspended six, seven, eight games, probably there is something that is not working well. Because in football, it's not normal to suspend a game.' You will not, at the time of writing, find any of those quotes on FIFA's or Chelsea's website or social media channels. It would be an understatement to say it was at odds with the happy, clappy messaging that is preferred in Gianni Infantino's Club World Cup. The tournament's official social media feed did not even mention the hold-up in its live updates. Maresca went on, repeating the same point, explaining his frustration that the two teams were left in the dressing room waiting for an update — 'people eating, people laughing, people talking on the mobile' — and the way it affected the game. Chelsea led 1-0 when play was suspended in the 86th minute. Upon the restart nearly two hours later, the dynamics of the game had changed dramatically, with Benfica forcing an equaliser that took the tie into extra time. A game that began at 4pm local time did not finish until 8.38pm. 'Guys, please don't understand me,' Maresca said. 'I said it's a fantastic competition. It's the Club World Cup, it's top, we are happy to be in the last eight, happy to win, all these kind of things. But something happens, six, seven games suspended…It's not normal to suspend a game. In a World Cup, how many games are suspended? Zero, probably. In Europe, how many games? Zero.' Advertisement In fact, a knock-out game at last summer's European Championship finals, between Denmark and hosts Germany, was interrupted for 24 minutes due to a storm. There was a longer delay, 58 minutes, at a match between Ukraine and France in Donetsk at Euro 2012. But Maresca is right to point out how extreme the Club World Cup experience in the U.S. is proving; Saturday's 113-minute hold-up is not even the longest of the tournament, a record held by Benfica's victory over Auckland City in Orlando last Friday (134 minutes). Storms and stifling heat are accepted as facts of life in an American summer, as is the potential impact on big sports events. But of the 'big four' sports leagues, only the MLB stages matches outside at the height of summer — and that is baseball, which is stop-start by nature and where several of the stadiums built in recent years have a retractable roof. There have been cases of storms interrupting football matches played in the U.S, including Major League Soccer games and the Copa America semi-final in Chicago in 2016. What has happened at this Club World Cup, with six games held up, has felt extreme, raising questions not just about the selection of host cities but about the protocol that demands play is suspended for at least 30 minutes beyond the last lightning strike recorded within a 10-mile radius. Because it is the Club World Cup — because it has not captured anything like as much interest has FIFA would have you believe — the interruptions have been relatively easy to shrug off. But it is becoming more of an issue as thoughts turn to next summer's World Cup, to be played across the U.S., Canada and Mexico. Remember the sense of alarm about weather conditions when FIFA's executive committee voted to hold the 2022 World Cup in the desert heat of Qatar? The tournament was eventually switched to winter. There has been little or no such alarm around 2026 despite memories of the heatwave that swept the U.S. during the 1994 World Cup. Infamously, temperatures reached 105F during the 1994 game between Mexico and the Republic of Ireland kicked off at 12.30pm local time in the humidity of Orlando. Advertisement It is interesting looking back at FIFA's technical evaluations for the bids to host the 2026 World Cup. At no point did the bid inspectors appear to raise the question of the calendar — in North America or in the rival Moroccan bid — even though the finals in Qatar were moved to winter, as will presumably be the 2036 tournament in Saudi Arabia. When it came to the Moroccan bid, FIFA's inspectors cited the 'extreme' heat in inland cities like Marrakesh and Ouarzazate, with temperatures 'reaching 37C (98.6F)' in the middle afternoon in July. With the 'United' bid from North America, the report says that '10 of the 23 proposed (host) cities have average peak temperatures in the months of June and July that climb above 30C (86F)' and specifically cites the afternoon heat rising to 36C (96.8F) in the Mexican city of Monterrey before a passing mention that 'high levels of humidity can be experienced in some of the candidate cities, such as Orlando'. It adds, 'Three of the cities with high average temperatures (Atlanta, Dallas and Houston) have proposed stadiums that have temperature control.' Atlanta, Dallas and Houston all made the cut when the host cities for 2026 were being whittled down from 23 to 16. Of the five cities that have faced storm-related interruptions at the Club World Cup, four (Cincinnati, Nashville, Orlando and now Charlotte) were not chosen for next summer. But there was a delay to the match between Palmeiras and Al Ahly at the MetLife Stadium in East Rutherford, New Jersey, which will host next year's World Cup final as well as the semi-finals and final of the Club World Cup. All of this hints at a more calculated strategy for next year's World Cup, which after all is a bigger and more prestigious event by far. But if FIFA are to tell us that, after a judicious host venue selection process, that it will be a different story next summer, then hold-ups like that in Charlotte on Saturday — and hour-plus delays to earlier matches in Orland and Cincinnati — make it harder to take the Club World Cup as seriously as Infantino and FIFA keeping telling us we all do. That is what Maresca was livid about. Chelsea had been coasting to a 1-0 win, thanks to a smartly taken free kick from captain Reece James, when referee Slavko Vincic ordered the players to leave the pitch and head to the safety of the dressing rooms due to what FIFA called 'severe weather in the area'. Spectators were told to seek cover, with the stands emptying and many fans sheltering in the concourse awaiting further updates. There was no further communication until moments before the players trudged out to warm up again nearly two hours later. Both clubs posted photographs from inside the dressing room; Chelsea's included Marc Cucurella, Moises Caicedo and Kiernan Dewsbury-Hall on exercise bikes and Robert Sanchez doing keep-ups with his fellow goalkeepers. 'It was,' James told reporters with a sense of understatement, 'quite disruptive'. 🚲⏳ — Chelsea FC (@ChelseaFC) June 28, 2025 Maresca said it was worse than that. 'Two hours inside,' he said. 'People speaking with the family outside, (to let them know) if they were good, the security (safety), people eating, people laughing, talking on the mobile. It's two hours. That's why I said it's not football. You break the tempo.' The funny thing is that, for the small number of supporters who stuck around to watch it, what happened after the hiatus was so much more entertaining than what came before. Benfica returned with a heightened sense of purpose, pushing desperately for an equaliser which came from the penalty spot after Chelsea substitute Malo Gusto was harshly deemed to have handled the ball. Angel Di Maria, desperate to prolong his Benfica career for another half-hour at least, showed no mercy from the spot. Advertisement Extra time was wild. Benfica had substitute Gianluca Prestianni sent off for a second bookable offence, but even then there were chances at either end before a flurry of Chelsea goals, with substitutes Christopher Nkunku and Dewsbury-Hall scoring either side of a calm finish from Pedro Neto. The scenes when Nkunku scored showed just how emotionally invested Chelsea are in this tournament, with Maresca charging onto the pitch to join the celebrations. And at times like this, you can try to convince yourself that somehow the whole situation added to the entertainment: that, because of the hold-up, the crowd and the television audience were treated to a dramatic finale that would not have happened otherwise. But the fact is that the crowd was disappointingly small in the first place, a mere 25,929 on a Saturday afternoon for a knock-out tie in a stadium that holds almost three times that. By the time play resumed, the vast majority of them had given up and gone home. No doubt many of the global television audience had switched off as well. 'It's not football,' Maresca said — and that despite his satisfaction at this team's recovery in extra time and excitement about a quarter-final meeting with Palmeiras on Friday. That one, incidentally, is taking place in Philadelphia, where Maresca said last week that soaring temperatures made it 'almost impossible' for his players to train the evening before their match against Esperance de Tunis. Some might feel Maresca is complaining unnecessarily, a 45-year-old man shouting at clouds, so to speak. But weather conditions have become the hottest of topics at this Club World Cup. Players, coaches, fans and certainly broadcasters will desperately hope it is different next summer. (ANGELA WEISS/AFP via Getty Images)
Yahoo
24 minutes ago
- Yahoo
Summer Blockbusters Could Kick Cineplex Stock Into Recovery
Written by Demetris Afxentiou at The Motley Fool Canada Are you invested in Cineplex (TSX:CGX)? Canada's largest entertainment company has remained stuck since before the pandemic in a perpetual state of being ready for a recovery. As the summer blockbuster season kicks off, Cineplex stock may finally get the recovery it desperately needs. And that could be good for investors. Cineplex's movie segment follows a simple business model that's been around for over a century. In short, Cineplex charges an admission to an exclusive show and then offers patrons concessions to enjoy (at a steep markup). While there are many problems with that aged model, at the forefront is the growing variety of alternative methods to enjoy that show, all of which are eroding that exclusivity aspect — more specifically, streaming and on-demand services. Those services charge the equivalent of a single movie ticket (or less) for an entire month of unlimited access. The other, equally concerning problem is the quality of content. Cineplex is largely at the mercy of whatever comes out of Hollywood. In recent years, we've seen both writer strikes and a lack of quality content emerging from the studios, leading to less-than-stellar box office results. That underlying market volatility and lacklustre box office performance made its way to Cineplex's stock price. As of the time of writing, Cineplex trades at just over $11. That represents a near 60% improvement over the past year, but it's still far behind its pre-pandemic stock price. In other words, something is needed to kick Cineplex stock into recovery. Most Canadians are aware of Cineplex, associating the entertainment company with its massive portfolio of theatre screens across the country. And while Cineplex does offer the largest number of theatre screens, the company offer investors something additional. That includes Cineplex's digital media business (known as CDM), which provides digital signage solutions for a variety of brick-and-mortar businesses. That includes everything from fast food menus and banking screens to interactive digital information maps in shopping malls. The segment also includes ad sales, further increasing the appeal of the segment. Incredibly, Cineplex's digital media business has customers operating in over 30 countries around the world. That impressive coverage also represents some of the largest, most well-known, and respected names in business. And that's not all. Cineplex also boasts an entire amusement and leisure segment. This includes venue-focused entertainment offerings such as Playdium, the Rec Room and Cineplex Junxion. These venues combine dining, entertainment and gaming into a single experience. Collectively, these non-theatre segments account for a growing part of Cineplex's revenue. In fact, in the most recent quarter, media revenue surged 38% year over year, and the amusement and leisure segment saw an equally impressive (and record-setting) 10.5% year-over-year increase. So, does this mean the market has finally kicked Cineplex stock into recovery? Not quite, but the summer blockbuster season might change that. The summer blockbuster season could be one of the best opportunities for Cineplex to shine. Following a spring season that included multiple highly anticipated blockbusters such as the Thunderbolts and the Minecraft Movie, there are even bigger movies slated for the summer. This includes the latest installment from the Mission: Impossible franchise, which opened in May and has already surpassed US$500 million at the global box office. Other franchise favourites, such as 28 Years Later and Pixar's Elio, both of which came out in the past week. Finally, that's not even accounting for other highly anticipated films coming later this summer. That list includes The Naked Gun reboot and Marvel's upcoming Fantastic Four movie. In short, Cineplex's finances are improving, and the company remains highly discounted. More importantly, this summer blockbuster season may finally kick Cineplex stock into recovery. In my opinion, investors who can handle the risk may be inclined to add a small position in Cineplex (while it's still down) to any well-diversified portfolio. The post Summer Blockbusters Could Kick Cineplex Stock Into Recovery appeared first on The Motley Fool Canada. Motley Fool Canada's market-beating team has just released a brand-new FREE report revealing 5 "dirt cheap" stocks that you can buy today for under $50 a share. Our team thinks these 5 stocks are critically undervalued, but more importantly, could potentially make Canadian investors who act quickly a fortune. Don't miss out! Simply click the link below to grab your free copy and discover all 5 of these stocks now. Claim your FREE 5-stock report now! More reading Made in Canada: 5 Homegrown Stocks Ready for the 'Buy Local' Revolution [PREMIUM PICKS] Market Volatility Toolkit Best Canadian Stocks to Buy in 2025 Beginner Investors: 4 Top Canadian Stocks to Buy for 2025 5 Years From Now, You'll Probably Wish You Grabbed These Stocks Subscribe to Motley Fool Canada on YouTube Fool contributor Demetris Afxentiou has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. 2025 Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data