Chips For Change: REFORM Alliance Announces Return Of Casino Night & Gala W/ The Weeknd As Headline Performer
Source: Kevin Mazur / Getty
Today (May 19th), we got some big news from REFORM Alliance! The national advocacy organization announced the official return of its star-studded Casino Night and Gala event. Co-hosted by board members Michael Rubin, Meek Mill, and Shawn 'JAY-Z' Carter, this year's gala will return on Saturday, September 13th in Atlantic City.
This year's REFORM Casino Night & Gala will feature a special headlining performance by Grammy Award-winning artist The Weeknd and once again will feature a high-stakes $1 million blackjack tournament. The event aims to raise crucial funds to fuel REFORM's mission of transforming the probation and parole system in the U.S. The inaugural event in 2023 smashed expectations, raising over $24 million and drawing an A-list crowd including Travis Scott, Kim Kardashian, Tom Brady, Kevin Hart, Matthew McConaughey, Lil Baby, and more.
Since its founding in 2019, REFORM has become a national leader in criminal justice reform. Inspired by Meek Mill's own experiences with the probation system, the organization is focused on advancing bipartisan legislation, evidence-based policy, and grassroots partnerships. To date, REFORM has helped pass 21 bipartisan bills across 12 states, creating pathways for 850,000+ people to exit the justice system.
All proceeds from this year's gala will directly benefit REFORM's continued work to provide opportunity, support reentry, and reduce recidivism for millions of Americans impacted by the system. A stable job is one of the most effective ways to break cycles of recidivism – REFORM is actively connecting justice-involved individuals with opportunities and support to help people succeed.
Salute to the REFORM team for continuing to make a difference. We can't wait to see how this year's event turns out. Check out some photos from the first Casino Night and Gala below!
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While not overtly political, they espoused generally culturally conservative values and a moral tradition that appealed to conservative viewers, with an emphasis on small-town living and heterosexual love stories. But as Hallmark has begun making some content about gay couples and hasn't committed to promoting unambiguously religious themes, a swath of its fans have gone looking for something else that more directly conforms with their politics and their values. That's where many of them find GAM and a growing slate of faith-based or avowedly conservative production companies. Longtime president of the Federalist Society Leonard Leo, for example, helped to bankroll Wonder Project, the Texas-based studio that produced House of David, the wildly popular retelling of the biblical shepherd's story that found a home on Amazon's Prime Video. Leo received a $1.6-billion gift that he's using with the express purpose of making culture more conservative. 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Often they're reusing actors,' says Adam Nayman, a Toronto-based film critic and professor at the University of Toronto. 'You kind of build up your own star system where these people are not stars, but they become recognizable to your audience.' GAM's streaming service is currently advertising 'Summer Romcoms' like Sweet Maple Romance, 'Military Heroes' like Peace River: God, Country & The Cowboy Way, and 'Stories of Faith' like Disciples in the Moonlight. The company also launched a specific childrens' hub on their streaming service this week. They are trying to build a catalog of films that fit together in one neat, Christian package. 'Sometimes you'll say, 'I love that show, but I don't know where it is — is this on Max? Is this on Netflix?'' said Kristen Roberts, Great American Media's chief revenue officer and executive vice president of programming, in a recent interview at GAM's New York offices. 'We want to be the complete opposite of that. We want people to say, 'I watch Pure Flix, I watch Great American Family,'' referencing two arms of GAM. The goal, she said, is for viewers to say, ''I watch that service' more than 'I watch that particular show.'' Faith-based networks also have the benefit of being able to position themselves in direct opposition with what they argue is a liberal agenda in Hollywood. The community of faith-based filmmakers can set themselves up as the antidote to cultural products that they see as inappropriate for children and adults alike. 'When you look at White Lotus and you look at situations where they're creating storylines that have incest in them and they're being applauded by the entertainment community, that's an intentional way of taking aberrant behavior and trying to normalize it,' Abbott said on the Moms for America podcast. 'We see it all the time in entertainment — every day. You can turn on almost any movie, any network, go to any movie, and I know it's a very intentional strategy.' The success of faith-based media companies is in large part a reaction to the kind of frustrations that Abbott elucidates. The industry is buoyed by the very thing that it rails against — and it's the response that drives some of the success. 'They've really not ever tried to pretend that they're for everyone,' says Nayman. 'Instead, they say, 'isn't this what you've been missing.' And if you're the one getting that message, and you're the one being reached by that advertisement, then your grievance is being stoked, even if it's underneath the guise of a warm hug.' 'You're assuming that people are fed up with anything that resembles something mainstream or something secular,' Nayman adds. 'And I think they really, really take advantage of a polarized moment.' There's tension between faith-based content and the rest of the media landscape. The faith-based films and television shows — when they're reviewed at all — are regularly panned by critics. Sound of Freedom, the film from this universe that was recently reviewed by the most mainstream critics, has a Metacritic score of 36 out of 100. 'It's bizarre, unsettling and yet — in the filmmaking equivalent of turning wine to water — bracingly dull to boot,' read a review in The Telegraph. 'The quality is a really big issue,' Leo acknowledges. He argues conservatives need to invest in incubating talent that can make family-values movies and shows that are more slick, better produced and appeal to a wider audience. The art in this space often has no real aspirations towards acclaim as it's connoted by an Oscar or Emmy. In fact, in some ways they've created a parallel industry, with their own critics and markers of success. The Movieguide Awards, which are held every year and which largely honor films and television that Movieguide — a service that brands itself as 'movie reviews for Christians' — believes connects with their values. In 2025, winners included the movie Reagan, actor Candace Cameron Bure for A Christmas Less Traveled and Americans With No Address, a documentary about the country's homelessness crisis narrated by actor William Baldwin. Movieguide rates Hollywood films and gives them a 'family content' rating. In the company's annual 'Report to Hollywood,' they argue that films with strong Christian values perform better at the box office. Their formula relies on the often strong performance of children's films and doesn't include every mainstream hit; both Barbie and Oppenheimer had low 'family content' ratings, for example. 'We have a new generation that's having kids, and they want faith and values, their generation does not want sex and violence.' says Ted Baehr, the publisher and editor-in-chief of Movieguide. He cites this year's Academy Awards Best Picture winner Anora, about a New York sex worker, which made a little over $20 million at the domestic box office. 'In Hollywood [that] is pathetic,' he says. 'It's worthless. And all the Academy Award winners were pathetic.' (The film was generally considered an indie success; it was made on a $6 million budget.) While Hollywood has long been a bastion of liberalism, there wasn't always such a stark divide between mainstream Hollywood and religious fare. But in today's political climate, the gap is widening. According to April 2024 research from Pew, 59 percent of Protestants align with the Republican Party compared to 38 percent who align with Democrats, and among white Evangelical Protestants, 85 percent lean Republican while only 14 percent lean Democrat. Christians of all faiths are more likely to be Republicans, where Jews, Muslims and anyone unaffiliated with a particular religion are more likely to be a Democrat. The large partisan split among white Evangelical Protestants in particular has grown steadily and significantly since the start of the Reagan era. And that gap has been reflected in available entertainment options. In the Facebook group 'Great American Family (GAC) Fan Community', users post every day about how the network is one of the only ones that represents their interests, values and politics. In a recent post, a fan wrote, 'GAC SEEMS TO HAVE SOME GREAT PROGRAMMING COMING UP FOR GOOD FRIDAY INTO EASTER. THANK YOU! I SAW SOME DISTURBING STUFF ON A MOVIE WITH HALLMARK OVER THE WEEKEND. ONLY TUNED IT IN WHEN IT WAS ALMOST OVER AND IT WAS 10 MINUTES OF AGENDA!' Her post was flooded with supportive comments. 'Stopped watching Hallmark movies when they cowered to the masses allowing same sex couples. Don't miss it and LOVE Great American Family!!,' another member of the group replied. Abbott uses and cultivates that sense of cultural alienation to market his content. Along with A Christmas Spark — where after two days on set Lopez's character has moved from a big-city office setup to charming small-town USA — GAM's offerings include the upcoming Home Sweet Christmas Wedding starring Cameron Bure and a slate of released Easter-themed productions including Forty-Seven Days with Jesus. Watching GAM is not only an escape from Hollywood, but also a signifier of your own values or politics. While spending your money or time with a Great American Media product, you're voting for something. It's not about artistic innovation or form, it's about sending a message. 'I think that 'Christian' is used by the media to downplay or to stereotype,' Abbott told Moms for America. 'It's reverse racism or however you want to define it. You get stereotyped and put in this box. And that's what they want to do, they want to put faith in a box and make it go away. And we will never let that happen.' — Tessa Berenson Rogers contributed to this report.
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