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Knix & Kristen Bell Never Want You to Check for Leaks Again in New 'You're Good' Campaign Français
Knix & Kristen Bell Never Want You to Check for Leaks Again in New 'You're Good' Campaign Français

Cision Canada

time11-08-2025

  • Business
  • Cision Canada

Knix & Kristen Bell Never Want You to Check for Leaks Again in New 'You're Good' Campaign Français

With over 15 million pairs of leakproof underwear sold Knix helps women everywhere to know "You're Good" TORONTO, Aug. 11, 2025 /CNW/ -- Leading intimates brand Knix, the number one leakproof brand in North America, is proud to announce its bold new leakproof underwear campaign, You're Good, featuring Emmy-nominated actor and advocate Kristen Bell. The campaign is rooted in the universal experience we know all too well. You've had the sudden realization that you may have just leaked, and you ask a friend, a sister - or even a stranger - "Can you check me?" - while desperately waiting to hear those magic words: You're Good. Knix and Bell have partnered to show there's a better way to manage leaks – with Knix's iconic leakproof underwear. As the leaders in leakproof and the original category pioneers, Knix offers the widest range of silhouettes, styles, sizes, colors, and absorbency levels to help ensure that You're Good, no matter what. "I've been wearing Knix for almost 10 years, so this partnership was a no-brainer for me. I like them sooooo much better than any other period protection option, and I can share from experience that Knix does in fact mean 'You're Good'," said Bell. "I love that Knix is tackling the conversation around leaks with honesty and humor because we've all had that 'Am I Good?' moment of panic." Leakproof underwear is the fastest growing menstrual hygiene category in the United States, due in large part to Knix who have sold over 15 million pairs with the average Knix customer ordering 5+ pairs. A recent study by Kantar found that 38% of women, and 51% of women ages 12-24 are now using leakproof underwear and 9 out of 10 leakproof underwear users have had a good or very good experience with the product. Not just for periods but also for sweat, discharge and light bladder leaks, the product's diverse functionality which is highlighted in the You're Good campaign is contributing to customer satisfaction and growth. As part of the campaign, Knix has committed to donating $100,000 USD to a period-focused organization of Bell's choosing. "Partnering with the iconic and unstoppable Kristen Bell who has been a longtime fan and user of Knix felt like the perfect partnership for this campaign," said Founder & CEO Joanna Griffiths. "Who wouldn't want Kristen Bell to tell you 'You're Good'? I love that the campaign highlights Knix's commitment to provide confidence and peace of mind, no matter the day of the month or situation." The You're Good campaign signals the beginning of Knix's renewed expansion in the U.S., starting with a focused push in New York City and extending nationwide throughout 2025 and 2026. Knix will open its first NYC-based store in SoHo at 242 Lafayette Street in mid-August. Consumer in-person activations for the campaign are planned to take place in New York City and Toronto, including eye-grabbing billboards and a Spring Street Subway takeover in SoHo featuring the You're Good campaign. Shop Leakproof styles, and much more, at Credits Director/Photographer: Mat + Kat Creative Agency: Red Antler Production Company: Alien Productions Executive Producer: Jessica Hong Line Producer: Allison Eng Director of Photography: Austin Kearns Styling: Nicole Chavez and Kate Longarzo Movement Director: Jorge Dorsinville Hair: Stephanie Rives and Clay Neilsen Makeup: Courtney Hart and Zenia Jaeger Set Design: Sierra Santiago Talent: Aissa Umaru, Alana Rojas, and Sandra Ruiz About Knix Founded by Joanna Griffiths in 2013, Knix is an industry leader in redefining intimates through innovation, inclusivity, and a commitment to breaking boundaries. From pioneering Leakproof underwear to revolutionizing wireless and underwire support, Knix challenges convention with thoughtfully engineered designs that blend function, comfort, and style. With a product range spanning bras, swim, activewear, customizable shapewear, and everyday essentials available in an extensive size range, Knix continues to set new standards for how intimates should look, feel, and perform. For more information, visit or follow @knix and @ktbyknix on social media.

Think Donald Trump is a clown? He's a serious politician and a warning to Scotland
Think Donald Trump is a clown? He's a serious politician and a warning to Scotland

Scotsman

time26-07-2025

  • Politics
  • Scotsman

Think Donald Trump is a clown? He's a serious politician and a warning to Scotland

Sign up to our daily newsletter – Regular news stories and round-ups from around Scotland direct to your inbox Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... I have some advice for John Swinney as he prepares for his chat with Donald Trump. Expected the unexpected. The President of the United States, who has popped over the Atlantic for a long weekend break at his golf courses in Ayrshire and Aberdeenshire, is no ordinary world leader. Not for him the niceties of protocol, the firm handshakes, the carefully scripted exchanges, drafted weeks in advance by diplomats. The Donald could, and may well, do or say anything. Theresa May never fully recovered from Trump holding her hand as they strolled through the White House gardens in early 2017. Advertisement Hide Ad Advertisement Hide Ad Twenty years ago, I was a nervous press officer standing outside the lift in the lobby of Trump Tower, waiting for the signal to take the then First Minister up to Donald Trump's penthouse office for a meet and greet, as had been arranged with his office. Jack McConnell was in New York on a short trip to promote Scotland as a great place for inward investment. Donald Trump dances on stage at the Iowa State Fairgrounds in Des Moines earlier this month (Picture: Andrew Caballero-Reynolds) | AFP via Getty Images Trump's hidden mic Scottish Enterprise officials had set up a meeting with Trump, whose mother Mary Anne Macleod was from the Western Isles, after the property developer turned TV star expressed an interest in building a world-class golf resort on the North East coast. The lift doors suddenly opened and out swept Trump, with a camera crew in tow, shouting 'Where's the First Minister?' What followed was a classic Trump meeting. He insisted on doing press interviews first, which delighted the small Scottish media pack who were with us. Advertisement Hide Ad Advertisement Hide Ad Then, on the way to lunch in the Trump Tower restaurant, he tried to make the First Minister wear one of his signature red baseball caps, emblazoned with his then-famous catchphrase 'You're Fired', from his hit TV show The Apprentice. Trump knew full well that if he had succeeded, the picture would have been splashed on the front page of every Scottish newspaper. I am grateful to this day that the FM saw through his schoolboy jape. Then, just as the burger and fries were served, McConnell asked his host to remove the microphone he had hidden under his tie. A shamefaced Trump apologised, saying he always wore one in case he came across anything 'interesting' for his TV show. An amusing tale, and one that says more about the 47th President than any number of Foreign Office briefings. Another word of advice, Mr Swinney. Check for hidden mics. Advertisement Hide Ad Advertisement Hide Ad 'Three-time loser' Trump is the world's biggest show-off. He has to be the centre of attention, whether he is meeting with the war-weary president of Ukraine or jousting with his erstwhile best friend, Elon Musk. Everything he says and does is content for TV networks or social media. And he has the attention span of a teenage girl scrolling TikTok. Only his beloved golf holds his interest for longer than a few minutes, and his weekend in Scotland will be no different. He also ditches people as soon as they are no longer useful to him. His friendship with Alex Salmond ended in tears when Trump objected to plans for windfarms near his Menie golf resort. Salmond dubbed Trump a 'three-time loser' while Trump hit back, calling Salmond a 'has been' with a 'bloated ego'. Take any compliment with a pinch of salt, First Minister. He doesn't mean a word he says. But as Trump flies back to Washington and Swinney and his team review the weekend's events, there is a far bigger lesson to be drawn from Trump's flying visit than that the President is a shameless exhibitionist. He is also a very successful politician whose populist messaging now appeals to a large swathe of America, and not just white, working-class rednecks – as the Democrats tried to argue before November 2024. Advertisement Hide Ad Advertisement Hide Ad A recent analysis of his election win by the Pew Research Center shows that he has built a diverse coalition of supporters from across Hispanic, Black and Asian communities and expanded his base of white, blue-collar, non-college educated voters. Extremism, as promoted by Trump, is now mainstream in the land of the free. Trump supporters in Scotland There may be thousands of Scots protesting his visit this weekend, screaming in anger about Gaza, the climate crisis and what they see as the damage Trump has done to the 'very principles of justice and humanity'. But the silent majority of voters will scarcely give the president's PR jaunt a second thought, and some will positively welcome him, pleased that he has singled out his mother's homeland for his first 'private' overseas visit since his election. Trump is often characterised by his opponents as a clown but, as he has shown, it is the politician who speaks directly to people in blunt, often politically 'incorrect' language who is more likely to succeed in today's unsettled and unsettling world. Voters, whether in Pennsylvania or Scotland, are disillusioned by career politicians who appear more interested in progressive issues like gender identity than everyday concerns such as the price of eggs or coffee. It was Trump's visceral appeal, more than his policy platform, that won him the popular vote last year, and it is not hard to imagine home-grown populists like Nigel Farage on the right and Jeremy Corbyn, with his new left-wing party, having a similar effect on Scottish voters. Advertisement Hide Ad Advertisement Hide Ad

‘All good things must come to an end': The Who announce North America farewell tour dates
‘All good things must come to an end': The Who announce North America farewell tour dates

Winnipeg Free Press

time09-05-2025

  • Entertainment
  • Winnipeg Free Press

‘All good things must come to an end': The Who announce North America farewell tour dates

LONDON (AP) — British rock band The Who are to say their final goodbye to North America this summer. Singer Roger Daltrey and guitarist Pete Townshend confirmed Thursday that they will perform hits from six-decade career during 'The Song Is Over North America Farewell Tour,' named after the band's 1971 hit. The band, which by the 1970s had become one of the world's biggest touring bands, easily filling the largest U.S. stadiums, will play their first gig in Florida on Aug. 16, with further dates in cities including New York, Toronto, Los Angeles and Vancouver, before a final date in Las Vegas on Sept. 28. 'Every musician's dream in the early '60s was to make it big in the U.S. charts,' Daltrey said. 'For The Who, that dream came true in 1967 and our lives were changed forever.' The band went from performing club shows to headlining the Woodstock festival in the U.S. and becoming one of the biggest box-office draw in the world. The band were inducted into the Rock n' Roll Hall Of Fame in 1990. Daltrey, 81, and Townshend, two years his junior, have been one of rock's most prolific double acts, surviving the deaths of drummer Keith Moon in 1978 and bass guitarist John Entwistle in 2002. 'Today, Roger and I still carry the banner for the late Keith Moon and John Entwistle, and, of course, all of our long-time Who fans,' Townshend said. 'I must say that although the road has not always been enjoyable for me, it is usually easy: the best job I could ever have had. I keep coming back.' Though Daltrey didn't write songs, he was able to channel Townsend's many and complicated moods — defiance and rage, vulnerability and desperation. Winnipeg Jets Game Days On Winnipeg Jets game days, hockey writers Mike McIntyre and Ken Wiebe send news, notes and quotes from the morning skate, as well as injury updates and lineup decisions. Arrives a few hours prior to puck drop. Together, they forged some of rock's most defining sounds: the stuttering, sneering delivery of 'My Generation,' the anguished cry of 'They're all wasted!' from 'Baba O'Reilly,' and the all-time scream from 'Won't Get Fooled Again.' Two albums — 'Tommy' and 'Quadrophenia' — were also adapted into successful films in 1975 and 1979, respectively. Ticket pre-sales will run from May 13 ahead of the general sale beginning May 16. 'Well, all good things must come to an end. It is a poignant time,' Townshend said. 'For me, playing to American audiences and those in Canada has always been incredible.' Daltrey, who said a throat specialist has told him he should have a 'day off' after every gig he performs, and Townshend also revealed there are no plans at the moment for a farewell tour of the U.K. 'Let's see if we survive this one,' Daltrey said. 'I don't want to say that there won't be (a U.K. farewell tour), but equally I'm not confident in saying there will be.'

Authors fighting poverty visiting Binghamton
Authors fighting poverty visiting Binghamton

Yahoo

time23-04-2025

  • General
  • Yahoo

Authors fighting poverty visiting Binghamton

BINGHAMTON, N.Y. (WIVT/WBGH) – Some longtime crusaders against poverty are bringing a hopeful message to Binghamton this week. Co-Authors Reverend Liz Theoharis and Noam Sandweiss-Back are launching an organizing tour of Upstate New York at United Presbyterian Church on Chenango Street on Friday. They're also promoting their new book, 'You Only Get What You're Organized To Take: Lessons From The Movement to End Poverty.' Theoharis is the Executive Director of the Kairos Center for Religions, Rights and Social Justice. She has been active in grassroots organizing for the past 30 years. Theoharis says it's essential to have poor people at the center of the organizing effort. 'It was time to document some of those stories, and especially some of the lessons from that grassroots organizing. A lot of times, the stories of poor and low-income people organizing for change are not told,' Theoharis said. The authors say they've included several lessons of success on both a local and national level. One example they highlight, is the decision by the federal government to expand the child tax credit during the pandemic, which lifted millions of people out of poverty. Sandweiss-Back says grassroots heroes and heroines have also proven that change is possible. 'We don't have a scarcity of resources in this country. And that we do have objective abundance all around us. And that it is the responsibility of our government to care for its citizens and to channel that abundance in the direction of the uplifting of entire generations,' Sandweiss-Beck said. Theoharis and Sandweiss-Back say their goal is social transformation that addresses the root causes and solutions to poverty. Doors open at 6 p.m. Friday at United Presbyterian with the presentation beginning at 6:30. The event is free and open to the 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

DOGE's ripple effects in the states: From the Politics Desk
DOGE's ripple effects in the states: From the Politics Desk

Yahoo

time28-02-2025

  • Business
  • Yahoo

DOGE's ripple effects in the states: From the Politics Desk

Welcome to the online version of From the Politics Desk, an evening newsletter that brings you the NBC News Politics team's latest reporting and analysis from the White House, Capitol Hill and the campaign trail. In today's edition, we explore how governors (and candidates for governor) around the country are navigating the recent federal layoffs. Plus, how a measles outbreak could prove politically perilous for President Donald Trump and Robert F. Kennedy Jr. Sign up to receive this newsletter in your inbox every weekday here. — Adam Wollner President Donald Trump and billionaire adviser Elon Musk's initiative to dramatically slash the federal workforce is increasingly having a political ripple effect at the state level. The job market: For starters, states are putting up 'We're hiring' signs for fired federal workers, as Adam Edelman reports. Governors around the country are attempting to recruit these employees for public and private sector jobs in their states, while providing them with other resources as they exit their current positions and search for their next. It's primarily Democratic governors in blue states who are leading the charge. New York Gov. Kathy Hochul launched the 'You're Hired' initiative this week, specifically targeting federal workers for state government roles who have lost their jobs as a result of the Department of Government Efficiency's cost-cutting efforts. Hawaii Gov. Josh Green recently signed an executive order instituting an expedited hiring process for qualified federal employees who are on their way out and seeking employment in state government positions. One Republican, Virginia Gov. Glenn Youngkin, is getting in on the effort too by advertising 250,000 open private sector positions in the state. Virginia, home to approximately 340,000 federal workers, could be one of the states most affected by DOGE's job cuts. The campaign trail: That brings us to the race to replace Youngkin, one of two high-profile governor's races this year. Edelman and Bridget Bowman write that there are signs of how the disruption could shape Virginia's political climate. They spoke with more than a dozen voters around the state who participated in past NBC News polls and said they were not strongly aligned with either party. All were aware of the ongoing federal layoffs, with some expressing deep concern about the effect on Virginia workers and those receiving federal benefits, though most were not yet tuned into the governor's race. Separately, one man named Matthew, who was not comfortable sharing his last name, told NBC News that he expects the recent layoffs of federal workers to factor into his 2025 vote for governor — as the self-described political independent attended his first Democratic Party event a week after losing his own federal government job. He was one of more than 300 Virginians who packed the Arlington library auditorium Tuesday night for a county party town hall on the recent federal layoffs. Former Rep. Abigail Spanberger, the only Democrat in the race, has described the widespread layoffs as an attack on the state's economy. 'This frankly isn't about politics,' Spanberger said in a recent interview with NBC News, later adding, 'It is a chaotic circumstance coming out of this White House and this administration, and it is deeply, deeply damaging to real people and real jobs and real families.' Lt. Gov. Winsome Earle-Sears, the Republican front-runner, has praised the DOGE effort while also pointing to the Youngkin administration's investments in the private sector of the Virginia economy as a reason that fired workers shouldn't fret. Another state-level effect: Meanwhile, Trump's pledge to 'move education back to the states' is causing concern among local officials and lawmakers, who say they are unprepared to take on the responsibilities of the Education Department if it's dismantled. Read more from Edelman and Tyler Kingkade → Trump said that 25% tariffs on goods imported from Canada and Mexico would go into effect Tuesday, alongside yet another 10% layer of duties on China following one that came into effect earlier this month. Trump also said British Prime Minister Keir Starmer was 'working hard' to convince him not to impose tariffs on the U.K. at a joint news conference. During an Oval Office meeting, Starmer corrected Trump's claim that European countries who provided aid to Ukraine 'get their money back.' Asked by a reporter if he stands by his earlier comments calling Ukrainian President Volodymyr Zelenskyy 'a dictator,' Trump responded: 'Did I say that? I can't believe I said that.' The Supreme Court last night temporarily paused a lower court order that required the Trump administration to release frozen foreign aid funding by Robert F. Kennedy Jr. has been scarce at Health and Human Services headquarters and has not visited a number of agencies since he was sworn in to lead the department, according to one department official. Kennedy has not sent all-staff emails to the department's workforce and has not done anything to address the measles outbreak, the official also noted. 'It's almost like he's still in campaign mode rather than realizing he's head of a large agency and workforce,' the HHS official said. Kennedy, a longtime vaccine critic, said at President Donald Trump's first Cabinet meeting Wednesday that his department is tracking an outbreak of measles that has infected more than 100 people and killed an unvaccinated school-age child. But he played down the consequence of the resurgence — 25 years after measles had been thought to be eradicated from the U.S. Trump's decision to tap Kennedy to lead HHS reflected the president's own tortured relationship with Covid-19, mass immunization and a political base that has become increasingly critical of vaccines following the health and economic damage wrought by the pandemic. It also poses a risk to Republican lawmakers in the midterm elections if measles, bird flu, ebola or another disease rips through the country following Kennedy's appointment and the Department of Government Efficiency's cutbacks in foreign and domestic efforts to combat those viruses, according to some GOP strategists. 'If you're cutting a program, that increases the potential for something to go wrong — you're going to own it,' said one GOP strategist who has worked on presidential, Senate and House campaigns. 'Maybe the measles thing is the canary in the coal mine. ... This is a small example of a potential problem. This has real-life consequences, and that's the part that is politically perilous.' Read more → More health news: A Food and Drug Administration vaccine advisory committee meeting scheduled for March to select the strains to be included in next season's flu shot has been canceled.🌎 'A fundamental shift': Western officials say Trump's moves to embrace Russia and castigate Ukraine have rattled U.S. allies around the world – and could ultimately benefit China. Read more → 🚫 Not welcome: Florida Gov. Ron DeSantis said that Andrew and Tristan Tate, the influencer brothers who face charges in Romania of human trafficking and sexual intercourse with a minor, were not welcome in the state. Read more → ✅ The ayes have it: Three Democrats on the Senate Health, Education, Labor and Pensions Committee voted with Republicans to advance Lori Chavez-DeRemer's nomination to be labor secretary. Rand Paul was the lone GOP senator to oppose her. Read more → 🔵 In the spotlight: Freshman Sen. Elissa Slotkin, D-Mich., will deliver her party's response to Trump's joint address to Congress next Tuesday. Read more → That's all From the Politics Desk for now. Today's newsletter was compiled by Adam Wollner and Faith Wardwell. If you have feedback — likes or dislikes — email us at And if you're a fan, please share with everyone and anyone. They can sign up . This article was originally published on

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