21 hours ago
McDonald's promises 12-month price lock on McSmart Meal, Loose Change menu
McDonald's will lock its prices on a range of popular menu items for 12 months in a bid to keep cost-conscious customers rolling through its stores.
CEO Joe Chiczewski announced the price lock on Thursday, casting it as a move to help Australians power through the cost-of-living crisis that has crushed spending power for millions in the aftermath of Covid.
'In today's cost-of-living climate, we know the promise of value matters more than ever to our fans across Australia,' he said.
'My commitment to Australian customers is clear, 24 hours a day, seven days a week, 365 days a year, you can count on us for great value at Macca's.'
The price lock is for the McSmart Meal, which includes two hamburgers, fries and a drink for $6.95.
Prices on the Loose Change menu, all set at $4 or below, will also remain in place for 12 months.
Sausage McMuffins will sell for $4, hamburgers will go for $2, frozen cokes for $1 and soft serve ice creams for 50c.
The company sells more than 600,000 McSmart Meals a week, Mr Chiczewski said.
'It's also available at every single one of our locations nationwide, whether you're dining in, driving-thru, or ordering through the MyMacca's app,' he said.
'No gimmicks, no catches, just real McDonald's value.'
McDonald's Australia, a division of the larger New York-listed McDonald's Corp, boast 1050 restaurants nationwide.
It has been operating in Australia since 1971, when its burgers sold for 20c.
Mr Chiczewski said keeping its products 'accessible and affordable' had remained a constant for the business.
'Like many Australian businesses, we've experienced rising costs over the past five years, driven by inflation and other economic factors,' he said.
'And yes, that means some of our menu prices have increased – we're not denying this.
'However, our focus and commitment remain unchanged, keeping our menu as accessible and affordable as possible for our customers.
'Our price promise on the McSmart Meal and Loose Change Menu is at the core of this commitment and ensures we can keep serving up Macca's favourites for less.'
