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NEXT IN BEAUTY RETURNS TO BEAUTYWORLD SAUDI ARABIA WITH BIG IDEAS AND BOLD VOICES
NEXT IN BEAUTY RETURNS TO BEAUTYWORLD SAUDI ARABIA WITH BIG IDEAS AND BOLD VOICES

Syyaha

time23-04-2025

  • Business
  • Syyaha

NEXT IN BEAUTY RETURNS TO BEAUTYWORLD SAUDI ARABIA WITH BIG IDEAS AND BOLD VOICES

Riyadh, KSA: The Next in Beauty Conference returns to Beautyworld Saudi Arabia 2025 this week with a three-day programme packed with industry insights, business intelligence and cultural relevance. From AI-powered retail and personalised skincare to the rise of independent brands and Middle Eastern fragrances, the conference reflects the fast-evolving face of the beauty industry in the Kingdom and beyond. Hosted as part of the show's fifth edition, Next in Beauty brings together senior voices from global brands, local entrepreneurs, and disruptive thinkers across retail, digital, fragrance, wellness and salon services. 'The response to Beautyworld Saudi Arabia 2025 and particularly the Next in Beauty conference which has become an integral centre point of the entire event, shows the appetite for forward-thinking conversations and meaningful exchange across the industry,' said Bilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows & Conferences. 'The Saudi beauty market – valued at US$3.82 billion in 2021 – is on track to exceed US$5 billion, driven by a digital-savvy consumer base and rising demand for personalised and luxury products. The conversations happening at Next in Beauty reflect exactly where this momentum is headed. Saudi Arabia is fast becoming a testing ground for the future of beauty – not only in consumption, but in innovation, ambition and influence,' said Syed Ali Akbar, Show Director at Messe Frankfurt Middle East. Highlights of Next in Beauty 2025 Day One (21 April): Market Dynamics, Regional Identity and Scent InnovationDay One opened with a powerful analysis of the Asian beauty boom in the GCC, led by Chalhoub Group's Andrea Fetzer, followed by a Saudi-focused panel on market dynamics featuring Muzon Ashgar (MZN Bodycare) and Ryan Ha (RYAN BEAUTY Co. Ltd.). Later in the day, leaders from Arabian Oud International, Robertet Group and Junaid Perfumes discussed how oud, amber, and regional scent stories are taking the global stage, with export demand and international consumer interest driving new product development. Day Two (22 April): AI, Wellness and the Conscious Consumer A standout panel titled 'Leaders' Opinion – Market Trends and Insights for the Beauty Business' featured executives from Powder Beauty, Puig, Fragrance Shop and media personality Alice Abdel Aziz, exploring AI, sustainability, and how Middle Eastern consumers are reshaping the global conversation around beauty and identity. Later, a session on hotel spa innovation in Saudi Arabia explored the surge in demand for luxury wellness services and holistic self-care — a growing sector within the Kingdom's hospitality and lifestyle industries. 'Wellness is expanding into new and broader spaces—it's no longer just about relaxation, but about creating enriching experiences that address everything from sleep improvement to fitness enhancement,' said Charbel Watfa, Senior Spa Director MEA at Four Seasons Hotel Riyadh. 'We're seeing growing demand for longevity treatments and wellness areas dedicated exclusively to women. Sustainability is also a major focus. In our upcoming project in the Red Sea, Amala, we are embracing sustainable practices by planting our own ingredients and incorporating natural elements like sand into our treatments.' Day Three (23 April): Digital Beauty and Indie Brand PowerThe final day of the conference is all about looking to the future of tech-driven beauty, with sessions on personalisation, AR, and AI retail innovation featuring Asteri Beauty and GSS Commerce. In 'The Rise of Indie Brands in the Middle East', founders and consultants are set to share how agile, community-first beauty labels are carving out loyal customer bases – and reshaping what success looks like. The Next in Beauty Conference runs alongside Beautyworld Saudi Arabia from 21–23 April 2025 at the Riyadh International Convention and Exhibition Centre (RICEC), welcoming more than 15,000 visitors across five exhibition halls.

FOCUS ON FRAGRANCE: BEAUTYWORLD SAUDI ARABIA GEARS UP FOR ITS BIGGEST EVER SHOW THIS APRIL
FOCUS ON FRAGRANCE: BEAUTYWORLD SAUDI ARABIA GEARS UP FOR ITS BIGGEST EVER SHOW THIS APRIL

Web Release

time13-03-2025

  • Business
  • Web Release

FOCUS ON FRAGRANCE: BEAUTYWORLD SAUDI ARABIA GEARS UP FOR ITS BIGGEST EVER SHOW THIS APRIL

Key players from the international beauty, fragrance, hair and wellbeing industries are setting their sights on Riyadh as Beautyworld Saudi Arabia returns for its fifth edition from 21 to 23 April at RICEC. The only trade fair of its kind in the Kingdom, Beautyworld Saudi Arabia 2025 promises to immerse attendees in the heart of a region renowned for its rich olfactory heritage and deep cultural connection to scent. The three day event will provide an the ultimate showcase of the newest and most innovative scent technologies, as well as exploring rising consumer interest in the region's incense, oud and bukhoor traditions. Notably, the show's Finished Fragrance and Fragrance Compounds product segment has experienced significant growth, with over 60 per cent more exhibitors than last year's edition. With a focus on showcasing the latest industry trends, including Clean Label formulations, Sustainability, and Green Chemistry, and highlighting increasing consumer interest in premium and niche fragrance houses, Beautyworld Saudi Arabia is set to be the most influential platform for industry professionals looking to expand their footprint in the Kingdom. ' Manufacturers, wholesalers, distributors, retailers and beauty professionals are invited to access the most up-to-date market insights during Beautyworld Saudi Arabia and deepen their understanding of the Middle Eastern fragrance market, including consumer preferences, trends, and growth opportunities ,' said Bilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows & Conferences. ' Fragrance has a bigger presence than ever at this year's show, and we are looking forward to welcoming an estimated 15,000 visitors and over 400 visitors from 40+ countries to explore the latest trends, forge invaluable partnerships, and discover the unique nuances of this dynamic market.' Focus on: Fragrance Compounds Beautyworld Saudi Arabia's growing roster of fragrance ingredients exhibitors will be showcasing the latest industry trends, including Clean Label formulations, Sustainability, and Green Chemistry. Notable first-time exhibitors in this product segment include Meet Luzi (Switzerland), Sozio (France), Laurelle London (UK), Chemarome (Indonesia) and Gabas Oud (Saudi Arabia). Returning exhibitors, such as CPL Aromas, one of the world's leading fragrance-only houses with over 50 years of experience, will present exclusive fragrance technologies including EcoBoost, Aroma Fusion, and Aroma Wellness, designed to enhance fragrance performance and sustainability. Other highlights in Fragrance Compounds include Hoang Giang Agarwood and Binh Nghia Agarwood, leading Vietnamese manufacturers specializing in premium oud production. These exhibitors will showcase their finest agarwood oils and products, reinforcing their strong presence in the GCC region. Finished Fragrance exhibitors: A global lineup Beautyworld Saudi Arabia 2025 will feature a diverse range of finished fragrance houses, presenting exceptional collections from around the world. Key exhibitors include: Stéphanie de Bruijn (France): Featuring the exclusive Andalusia Collection , inspired by the Golden Age of Islam, including iconic scents such as MECCA OUD, FLAMENCO COUTURE, MONSIEUR ZYRIAB, and SAMARCANDE. Featuring the exclusive , inspired by the Golden Age of Islam, including iconic scents such as MECCA OUD, FLAMENCO COUTURE, MONSIEUR ZYRIAB, and SAMARCANDE. Vivace Perfumes (Qatar): Making its debut at the show with a collection of prestigious luxury brands, including Areej Le Dore, Agar Aura, Ensar Oud, Bortnikoff, and Maxim Perfume. Making its debut at the show with a collection of prestigious luxury brands, including Areej Le Dore, Agar Aura, Ensar Oud, Bortnikoff, and Maxim Perfume. LECMO Perfume (UAE): Introducing The Blue collection, a sophisticated line designed to complement modern lifestyles. Introducing collection, a sophisticated line designed to complement modern lifestyles. The Perfume Factory (Qatar): Showcasing Made in Qatar fragrances, including Heritage and Wood perfume collections, as well as scented sanitizers and air fresheners. A spotlight on incense and bukhoor Recognizing the deep cultural significance of incense in the Middle East, Beautyworld Saudi Arabia 2025 will feature a dedicated segment for premium incense sticks and Bukhoor brands. Notable exhibitors include: Sarathi International (India) and Forest Fragrance (India): Offering high-purity incense. Offering high-purity incense. Balaji Agarbatti (India): Presenting a range of Dhoop sticks, cones, soaps, and roll-on perfumes. Presenting a range of Dhoop sticks, cones, soaps, and roll-on perfumes. Mamlakat Al Oud (UAE) and Oud Al Anfar (Saudi Arabia & UAE): Showcasing an array of luxury oud perfumes and Bukhoor products. Showcasing an array of luxury oud perfumes and Bukhoor products. AMORI OUD (KSA): Specialising in oud chips and oud oils of the highest quality. Specialising in oud chips and oud oils of the highest quality. OUD KHALEEJI (UAE): Presenting a collection of oud-infused luxury perfumes. Saudi Arabia: A booming fragrance market Saudi Arabia is experiencing a period of rapid economic transformation, making it an attractive market for luxury beauty and fragrance brands. The Kingdom's Vision 2030 initiative, coupled with increased disposable incomes, has led to a significant rise in fragrance consumption. According to the 2024 Middle East Beauty Market Report by BeautyMatter, fragrance is expected to see an 11 per cent CAGR from 2022 to 2027, with Saudi Arabia being a key driver of growth. The country has one of the youngest and most engaged consumer bases, with roughly 70% of its population under 30 which makes it a dynamic and fluid market with huge growth potential. The BeautyMatter report also highlights that Saudi Arabia boasts the most engaged users of makeup and fragrance in the region. Syed Ali Akbar, Show Director at Messe Frankfurt Middle East, said: ' The Middle East holds a prominent position in the global fragrance landscape, driven largely by the UAE and Saudi Arabia. The region's passion for perfume is deeply intertwined with cultural traditions, religious practices, and social customs, with fragrance acting as an integral part of daily life for centuries. Scent is used to express personal identity, enhance hospitality, and mark special occasions, and we have seen many major global brands look to the KSA and wider Middle East market for inspiration over the years.' At this year's show, first time Saudi Arabia exhibitors include: Sedr Al Khaleej Perfumes; La Fann Perfumes; Mahad Al Attar Trading Co; HZ Perfumes; and Abyat Perfumes. Returning Saudi Arabia exhibitors include Creating Scents and Shurfan Perfumes Factory. Saudi Arabia is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Beauty world Japan West, and Beautyworld Japan Fukuoka). Beautyworld Saudi Arabia is licensed to 1st Arabia Tradeshows & Conferences by Messe Frankfurt Exhibition GmbH.

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