6 days ago
- Entertainment
- Daily Mirror
Oasis reunion tour's eye-watering spend per fan and hefty sum economy will gain
Oasis's highly anticipated reunion tour is set to deliver a major economic boost to the UK, with fans expected to spend over £940 million across London, Manchester, Cardiff, and Edinburgh
Following Taylor Swift's record-breaking stadium tour last summer, Oasis are set to make a major economic splash with their highly anticipated reunion tour. The Oasis Live '25 tour, which will take place across 17 shows in London, Manchester, Cardiff, and Edinburgh between July and September, is expected to draw nearly 1.4 million fans.
These fans are projected to spend an average of £682.80 each on everything from tickets and travel to food, drink, shopping, and accommodation - generating an estimated total spend of £940.3 million across the entire tour.
This figure closely rivals the £997 million spent by fans during Taylor Swift 's 2024 UK Eras Tour. However, the net economic impact of Oasis's tour - estimated at £274.4 million across the four host cities - is expected to significantly exceed the £122 million reported for Swift's 15 UK shows, thanks to a higher proportion of spending staying within local economies.
According to new research from Novuna Personal Finance, local businesses stand to gain substantially, with 57.9% of all fan expenditure - approximately £544.9 million - expected to remain in host cities, injecting much-needed revenue into regional high streets, hospitality sectors, and tourism.
Spending Breakdown
Fans' spending is forecast as follows:
Food and drink: £219 million total, averaging £159 per person
Tickets: £217 million total, averaging £157.50 per fan (lower than Swift's average ticket spend of £206)
Shopping and attractions: £188 million total, benefiting local cultural hotspots and retailers
Travel: £166 million total, covering public transport, fuel, and taxis
Each concert is projected to generate over £55 million in attendee spending, with London shows expected to lead, averaging £60.9 million per event. The capital's seven Wembley dates will attract 630,000 fans and contribute £426.3 million in total spending, driving a net economic impact of £109.3 million for London.
Manchester's Heaton Park shows will generate £277 million from five dates, accounting for 35% of the total tour expenditure and delivering £95.7 million directly to the city's economy. Cardiff and Edinburgh will see net economic impacts of £26.8 million and £42.6 million respectively.
While day-trippers will make up the largest share of spending (£376 million), overnight visitors are the biggest spenders individually—shelling out an average of £806.50 each, nearly 20% more than the overall average. Many are extending their stays beyond the concerts, averaging 2.19 nights in host cities, with Manchester and Edinburgh visitors staying longer (2.48 and 3.20 nights respectively).
Local residents attending shows spend less on average (£590.30) but still provide vital support to neighborhood businesses and public transport.
Theresa Lindsay, Chief Marketing Officer at Novuna Personal Finance, told The Mirror: 'The Oasis reunion is more than a once-in-a-generation music event – it's a serious economic opportunity. With nearly 60% of spending staying in local communities, this tour is set to deliver a powerful and lasting boost to high streets, hospitality, and tourism across the UK.'
'While fans may spend slightly less per head than Swifties, Oasis's impact could be greater - because so much of that spend supports regional economies, not just the entertainment industry. It's a home-grown success story with national economic reach.'
