Oasis reunion tour's eye-watering spend per fan and hefty sum economy will gain
Oasis's highly anticipated reunion tour is set to deliver a major economic boost to the UK, with fans expected to spend over £940 million across London, Manchester, Cardiff, and Edinburgh
Following Taylor Swift's record-breaking stadium tour last summer, Oasis are set to make a major economic splash with their highly anticipated reunion tour. The Oasis Live '25 tour, which will take place across 17 shows in London, Manchester, Cardiff, and Edinburgh between July and September, is expected to draw nearly 1.4 million fans.
These fans are projected to spend an average of £682.80 each on everything from tickets and travel to food, drink, shopping, and accommodation - generating an estimated total spend of £940.3 million across the entire tour.
This figure closely rivals the £997 million spent by fans during Taylor Swift 's 2024 UK Eras Tour. However, the net economic impact of Oasis's tour - estimated at £274.4 million across the four host cities - is expected to significantly exceed the £122 million reported for Swift's 15 UK shows, thanks to a higher proportion of spending staying within local economies.
According to new research from Novuna Personal Finance, local businesses stand to gain substantially, with 57.9% of all fan expenditure - approximately £544.9 million - expected to remain in host cities, injecting much-needed revenue into regional high streets, hospitality sectors, and tourism.
Spending Breakdown
Fans' spending is forecast as follows:
Food and drink: £219 million total, averaging £159 per person
Tickets: £217 million total, averaging £157.50 per fan (lower than Swift's average ticket spend of £206)
Shopping and attractions: £188 million total, benefiting local cultural hotspots and retailers
Travel: £166 million total, covering public transport, fuel, and taxis
Each concert is projected to generate over £55 million in attendee spending, with London shows expected to lead, averaging £60.9 million per event. The capital's seven Wembley dates will attract 630,000 fans and contribute £426.3 million in total spending, driving a net economic impact of £109.3 million for London.
Manchester's Heaton Park shows will generate £277 million from five dates, accounting for 35% of the total tour expenditure and delivering £95.7 million directly to the city's economy. Cardiff and Edinburgh will see net economic impacts of £26.8 million and £42.6 million respectively.
While day-trippers will make up the largest share of spending (£376 million), overnight visitors are the biggest spenders individually—shelling out an average of £806.50 each, nearly 20% more than the overall average. Many are extending their stays beyond the concerts, averaging 2.19 nights in host cities, with Manchester and Edinburgh visitors staying longer (2.48 and 3.20 nights respectively).
Local residents attending shows spend less on average (£590.30) but still provide vital support to neighborhood businesses and public transport.
Theresa Lindsay, Chief Marketing Officer at Novuna Personal Finance, told The Mirror: 'The Oasis reunion is more than a once-in-a-generation music event – it's a serious economic opportunity. With nearly 60% of spending staying in local communities, this tour is set to deliver a powerful and lasting boost to high streets, hospitality, and tourism across the UK.'
'While fans may spend slightly less per head than Swifties, Oasis's impact could be greater - because so much of that spend supports regional economies, not just the entertainment industry. It's a home-grown success story with national economic reach.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Mail
4 hours ago
- Daily Mail
Taylor Swift fans are convinced her ex Joe Alwyn silently supported her amid battle to buy back her masters
Taylor Swift fans think her ex-boyfriend Joe Alwyn subtly showed support for her while she was in the midst of buying back her music empire. On Friday the 35-year-old Eras Tour artist announced that she bought her master recordings from Shamrock Capital. And by Sunday, a fan with the TikTok handle @manumelm created a 17-second clip connecting the 34-year-old actor's last Instagram post — shared more than two months ago — to his pop star ex. Sandwiched into Joe's carousel post, uploaded on March 12, was a photo of a heart-shaped white bowl with a four-leaf clover painted at the center. Some Swifties have taken it as a symbol related to the aforementioned Los Angeles-based investment firm Shamrock. It was noted in the brief social media snippet that the photos Taylor used for her Instagram announcement last week were taken on March 27, fueling the theory that Joe knew about the deal before it was finalized in late May. While some of Swift's diehard fan base latched onto the idea, others were skeptical that Alwyn was secretly supporting the singer. 'Let's be real. He did it for St. Patrick's Day,' one person wrote, collecting over 3,000 likes. Another added to the comments thread, 'This is a bit of a stretch, I think.' A social media user named Susie Sunshine agreed, 'I kinda think we're reaching, seeing something that's not there.' There was also a fan who offered, 'He got so good at the art of secret, coded message, because he learned it from her.' And someone else wrote in all capital letters, 'It's so suspicious!' The TikTok, soundtracked by Taylor's song Right Where You Left Me, has so far racked up 30,000 likes. Taylor and Joe reportedly met when they crossed paths at the 2016 Met Gala. They were first pictured together in Nashville, Tennessee in 2017. They were an item, keeping their relationship under tight wraps, until April 2023. Following their split, Taylor began dating Kansas City Chiefs star Travis Kelce later that summer, and the two are going strong. Billboard reported that Swift spent nearly $360 million to buy back her music catalog from Shamrock Capital after 'bully' Scooter Braun sold her masters to the private equity firm in 2020, a year after buying them from Big Machine. 'I almost stopped thinking it could ever happen, after 20 years of having the carrot dangled and then yanked away,' Taylor wrote on her website on Friday. She continued, 'But that's all in the past now. I've been bursting into tears of joy at random intervals ever since I found that this is really happening. I really get to say those words. All of the music I've ever made… now belongs… to me.' Her Instagram post teasing the full statement about the masters read, 'You belong with me. Letter on my site :).' It was accompanied by several pictures of her in a simple pale blue sweater and light wash jeans while posing and smiling with six of her records.
The Guardian
5 hours ago
- The Guardian
Edinburgh fringe event organisers urged to capitalise on Oasis and AC/DC gigs
Organisers of Edinburgh fringe events have been urged to be 'pretty smart' and capitalise on the decision by Oasis and AC/DC to play gigs in the city midway through the festival. There was surprise and irritation when it emerged the bands would be staging four concerts at Murrayfield stadium in mid-August when the world's largest arts festival is in full flow. Tony Lankester, who recently took over as the Fringe Society's chief executive, said fringe companies should see the concerts as an opportunity rather than fret about downsides. About 75,000 fans are expected for each concert – three by Oasis and one by AC/DC, putting the city's trains, buses and trams under even greater strain, with visitors competing for already scarce and expensive hotel beds. Lankester, who previously ran South Africa's national arts festival, said fringe venues should tempt Edinburgh residents who may 'want to hide' when the concerts take place with discounted tickets or free wine. Venues could also tempt Oasis and AC/DC concertgoers with 'morning after' performances in the city with free bacon rolls and coffee, he suggested. 'What we don't want to happen is for the local audience to hide that night,' he said. 'There's some pretty smart marketing type things that I think venues could be looking at. The fact is that it's not going away. Why not be completely opportunistic about it?' This year's fringe, which runs from 1 to 25 Augustand takes place alongside the international festival and book festival, is expected to involve about 50,000 performances at 265 venues. Lankester said the strength of the programme, which includes themes such as rebellious women, the apocalypse, queer joy and rave culture, showed artists were as hungry as ever to perform despite global crises and tensions. 'What excites me most about the programme, is the signal that it sends is of an industry in healthy shape,' he said. For the first time, five shows from US performers are being underwritten by donors to the Keep it Fringe funding strand launched in 2023 by the Fleabag creator Phoebe Waller-Bridge, the fringe's honorary president, to support new, marginalised or innovative acts. Lankester said he had numerous conversations that 'reaffirmed for me what I knew coming into this job, that there's a lot of love and joy around the fringe. It's something that people absolutely want to preserve, protect, engage with, be part of. It's still on an incredible number of people's bucket lists.' He said he was talking to major brands about the potential to become headline sponsors of the fringe for the first time, to bring in extra revenue for performers and venues at a time of intense pressure on public funding. He said those discussions were at an early stage, but indicated it could involve a bank or beer brand. No sponsor would be allowed to rebrand the fringe, but their investments would help the festival to improve its finances. Sign up to The Guide Get our weekly pop culture email, free in your inbox every Friday after newsletter promotion In her last newspaper interview, Shona McCarthy, Lankester's immediate predecessor, accused political leaders of consistently neglecting the fringe and failing to adequately invest in services, transport and infrastructure such as mobile phone services. Lankester said he 'stood by' everything McCarthy had said. Her 'enormously valuable' intervention had fuelled action and more responsiveness in the council, the Scottish government and other agencies, he said, adding: 'The message landed.' Lankester is lobbying Edinburgh council to devote at least £1.1m of a new visitor levy on hotel beds to supporting the festival, and is in talks about strengthening the city's ailing mobile and wifi services, as well as improved rail services for non-residents. The visitor levy will come into force in July 2026, but hotels will begin collecting it on all bookings made from October this year. 'What we don't want to happen is for that money to sort of disappear into a black hole and for no benefit to be felt by the people [who] drive a big chunk of that revenue,' he said.
Scotsman
9 hours ago
- Scotsman
New interactive map reveals the Scottish locations behind hit songs
A new interactive map containing hundreds of places featured in the songs, music artwork and music videos of Britain's favourite artists has been released by National Rail - with places across Edinburgh and Glasgow featured. It is being released alongside new research showing how intrinsic music is to those in Scotland. Sign up to our daily newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... The new map features locations across Edinburgh and Glasgow with a connection to iconic artists such as The Proclaimers, Jockstrap, Abba, The Fall, Passenger and more. Locations such as Leigh, Killermont Street and Byres Road feature - revealing the stories connecting these Scottish spots to famous artists. The map has been released alongside new research showing the deep-rooted connection between music and those who reside in Scotland. Advertisement Hide Ad Advertisement Hide Ad It reveals that nearly half of Scots (46%) have attended a gig in the past 12 months, with almost a quarter having been to a music festival (23%). National Rail - Behind the tracks Amongst them, the artist seen the most was Taylor Swift (23%) followed by Pink (9%). Other popular artists with Scots include Sabrina Carpenter, Coldplay and Bruce Springsteen (all 8%). Music mega fans, over half of Scots have travelled to visit a place associated with a musician they are a fan of by train (52%), with over a third (40%) visiting locations featured in their music videos, and travelling to their hometown (40%). In addition, National Rail has launched a new series of audio guides, narrated by Jo Whiley, and features contributions from former All Saint Melanie Blatt and DJ Yinka Bokinni. The guides cover key geographical areas of Britain and reveal the links they have with a range of homegrown and international acts - plus how music fans can explore these locations by train. Advertisement Hide Ad Advertisement Hide Ad Listeners will hear of the untold stories behind some of music's most memorable moments, from the Cromford railway station which acted as visual inspiration for one of Oasis' biggest hits, to the Notting Hill street where All Saints found their voice and name. The guides aim to inspire music lovers to get out there and discover the iconic British locations that have inspired our favourite artists – because when it comes to music, nothing beats being there. National Rail - Behind the tracks Jo Whiley, DJ and broadcaster said: 'Locations in Britain and the railway have been a source of inspiration for music artists for as long as I can remember. There's no better way to connect with the music and artists you love than going to see the locations that inspired them in person, which is why I've worked with the rail industry on a new series of audio guides, and encourage people to use their new interactive map to plan their next musical adventure by train." Jacqueline Starr, Executive Chair and CEO at Rail Delivery Group, explained: 'With this year marking the 200th anniversary of the birth of the modern railway we wanted to highlight the role rail has played in inspiring music artists and how it continues to help connect Britons to the people, places and experiences they love. It was great to team up with Jo again on a new series of audio guides, which are now available alongside an interactive map that highlights 200 locations that have inspired some of the nation's favourite songs, music videos, album artwork and are easily accessible by train.' Discover the audio guides and the musical map of Britain on the National Rail website:
