08-05-2025
Regional work earns global spotlight at 2025 ANDY Awards
The 2025 ANDY Awards, held at Sony Hall in New York, saw standout entries from the MENA region recognised alongside some of the world's top creative work.
Impact BBDO took home Best in Show in the Social Good category for Child Wedding Cards, a campaign developed in partnership with UN Women. The work also received a Gold in the idea category.
The agency further picked up three Gold for AnNahar Newspaper's The New President, including one in the Bravery category – marking the third consecutive year AnNahar has won in this classification. The New President was also named Best of Region for Southwest Asia and North Africa (SWANA).
FP7 McCann also secured a Gold in the Idea category for Selfless Shelves, developed for Puck.
Commenting on the results, Ali Rez, Chief Creative Officer, Impact BBDO, said: 'The ANDYs set one of the highest standards of excellence in the business. The competition is incredibly tough, and the winning list from around the world truly the best of the best. We are honoured to be featured amongst the winners.'
Now in its 60th year in 2025, the ANDY Awards continues to highlight work that reflects bold thinking, innovation and creativity across global markets. While the focus remains on ideas rather than format, this year's jury placed strong emphasis on work that challenges conventions.
Apart from the regional awards, Canadian agency Courage was named Best New Agency, Rethink repeated its win as Independent Agency of the Year, and production company Smuggler was recognised for its body of work. Network of the Year was a three-way tie between BBDO, DDB and Publicis Groupe.
