Latest news with #2025GlobalOutlook
Yahoo
14-05-2025
- Business
- Yahoo
NIQ: APAC Consumers Embrace Private Labels, While Name Brands Sustain Their Strength
More than half (54%) of APAC consumers say they are likely to buy more private label products than ever before, signaling growing trust alongside sustained loyalty to name brands. Brand choice among APAC consumers is primarily driven by functional reasons (85%), but expectations differ between private label and branded products: consumers seek affordability, availability, and community support from private labels, while prioritizing superior quality, wide assortment, omni-channel availability, and notoriety from branded products. Evolving consumer perceptions open new opportunities for private labels and branded products to grow symbiotically, creating new paths for mutual success in Asia Pacific. SINGAPORE, May 14, 2025--(BUSINESS WIRE)--NielsenIQ (NIQ), a leader in consumer intelligence, today released new insights from its Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products study, revealing that Asia Pacific consumers are redefining their brand preferences. Drawing from responses of over 17,000 consumers across 25 markets — including Australia, China, India, Indonesia, Singapore, South Korea, and Thailand — the report reveals how consumers in Asia Pacific are reshaping their perceptions of private labels and branded products. While private labels are gaining trust and acceptance, branded products continue to hold strong emotional and quality-driven loyalty, creating new opportunities for growth on both sides. According to the report, more than half (54%) of APAC consumers say they are more likely to buy private label products than ever before, with the trend strongest in Thailand (64%), India (61%), China (56%), and Indonesia (55%). While private labels were once viewed mainly through the lens of availability, consumer perceptions are shifting toward value, quality, and community support. Meanwhile, branded products continue to hold significant strength in the minds of consumers. Superior quality remains the top expectation among APAC consumers when choosing branded goods, supported by expectations for wide assortment, omni-channel availability, and strong brand reputation. These attributes reinforce the enduring appeal of established brands across the region. "Asia Pacific's retail landscape is evolving, and we see both private labels and branded products carving unique but complementary spaces on the shelf," said Terence Colle, Managing Director of Strategic Analytics & Insights for Asia Pacific at NIQ. "The brands that succeed will be those that recognize the strengths each brings to consumers — whether it's value and local relevance or quality and prestige — and embrace opportunities for growth together." Symbiosis: Growing Together, Not Apart Rather than competing head-to-head, private labels and branded products can unlock greater value through symbiotic dynamics. NIQ's study highlights key ways in which they can thrive together: Brand halo effect: Private labels can build trust by standing alongside trusted name brands. Increased traffic: Interest in private labels can boost overall store traffic, benefiting all brands. Price anchoring: Premium brand pricing can set the stage for private labels to appeal on value. Market expansion: Growth in private labels can help expand categories and open new opportunities for brands. This evolving dynamic suggests that brands and retailers who embrace collaborative growth — rather than direct competition — can tap into new opportunities and strengthen their long-term success in the Asia Pacific region. About the Report Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products is based on a global NIQ study conducted between December 2024 and January 2025, covering 25 markets including Australia, China, India, Indonesia, Singapore, South Korea, and Thailand. The respondents include consumers who often make shopping decisions on behalf of their households and agreed to participate in this survey. The sample for each country incorporated age and gender quotas aligned with respective census data, while ensuring that each demographic group maintained a statistically reliable base size. Click here to download a copy of the full global report. About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit © 2025 Nielsen Consumer LLC. All Rights Reserved. View source version on Contacts Media contact: Liza D.
Yahoo
14-05-2025
- Business
- Yahoo
NIQ: APAC Consumers Embrace Private Labels, While Name Brands Sustain Their Strength
More than half (54%) of APAC consumers say they are likely to buy more private label products than ever before, signaling growing trust alongside sustained loyalty to name brands. Brand choice among APAC consumers is primarily driven by functional reasons (85%), but expectations differ between private label and branded products: consumers seek affordability, availability, and community support from private labels, while prioritizing superior quality, wide assortment, omni-channel availability, and notoriety from branded products. Evolving consumer perceptions open new opportunities for private labels and branded products to grow symbiotically, creating new paths for mutual success in Asia Pacific. SINGAPORE, May 14, 2025--(BUSINESS WIRE)--NielsenIQ (NIQ), a leader in consumer intelligence, today released new insights from its Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products study, revealing that Asia Pacific consumers are redefining their brand preferences. Drawing from responses of over 17,000 consumers across 25 markets — including Australia, China, India, Indonesia, Singapore, South Korea, and Thailand — the report reveals how consumers in Asia Pacific are reshaping their perceptions of private labels and branded products. While private labels are gaining trust and acceptance, branded products continue to hold strong emotional and quality-driven loyalty, creating new opportunities for growth on both sides. According to the report, more than half (54%) of APAC consumers say they are more likely to buy private label products than ever before, with the trend strongest in Thailand (64%), India (61%), China (56%), and Indonesia (55%). While private labels were once viewed mainly through the lens of availability, consumer perceptions are shifting toward value, quality, and community support. Meanwhile, branded products continue to hold significant strength in the minds of consumers. Superior quality remains the top expectation among APAC consumers when choosing branded goods, supported by expectations for wide assortment, omni-channel availability, and strong brand reputation. These attributes reinforce the enduring appeal of established brands across the region. "Asia Pacific's retail landscape is evolving, and we see both private labels and branded products carving unique but complementary spaces on the shelf," said Terence Colle, Managing Director of Strategic Analytics & Insights for Asia Pacific at NIQ. "The brands that succeed will be those that recognize the strengths each brings to consumers — whether it's value and local relevance or quality and prestige — and embrace opportunities for growth together." Symbiosis: Growing Together, Not Apart Rather than competing head-to-head, private labels and branded products can unlock greater value through symbiotic dynamics. NIQ's study highlights key ways in which they can thrive together: Brand halo effect: Private labels can build trust by standing alongside trusted name brands. Increased traffic: Interest in private labels can boost overall store traffic, benefiting all brands. Price anchoring: Premium brand pricing can set the stage for private labels to appeal on value. Market expansion: Growth in private labels can help expand categories and open new opportunities for brands. This evolving dynamic suggests that brands and retailers who embrace collaborative growth — rather than direct competition — can tap into new opportunities and strengthen their long-term success in the Asia Pacific region. About the Report Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products is based on a global NIQ study conducted between December 2024 and January 2025, covering 25 markets including Australia, China, India, Indonesia, Singapore, South Korea, and Thailand. The respondents include consumers who often make shopping decisions on behalf of their households and agreed to participate in this survey. The sample for each country incorporated age and gender quotas aligned with respective census data, while ensuring that each demographic group maintained a statistically reliable base size. Click here to download a copy of the full global report. About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. For more information, please visit © 2025 Nielsen Consumer LLC. All Rights Reserved. View source version on Contacts Media contact: Liza D. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
14-05-2025
- Business
- Business Wire
NIQ: APAC Consumers Embrace Private Labels, While Name Brands Sustain Their Strength
SINGAPORE--(BUSINESS WIRE)--NielsenIQ (NIQ), a leader in consumer intelligence, today released new insights from its Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products study, revealing that Asia Pacific consumers are redefining their brand preferences. Drawing from responses of over 17,000 consumers across 25 markets — including Australia, China, India, Indonesia, Singapore, South Korea, and Thailand — the report reveals how consumers in Asia Pacific are reshaping their perceptions of private labels and branded products. While private labels are gaining trust and acceptance, branded products continue to hold strong emotional and quality-driven loyalty, creating new opportunities for growth on both sides. According to the report, more than half (54%) of APAC consumers say they are more likely to buy private label products than ever before, with the trend strongest in Thailand (64%), India (61%), China (56%), and Indonesia (55%). While private labels were once viewed mainly through the lens of availability, consumer perceptions are shifting toward value, quality, and community support. Meanwhile, branded products continue to hold significant strength in the minds of consumers. Superior quality remains the top expectation among APAC consumers when choosing branded goods, supported by expectations for wide assortment, omni-channel availability, and strong brand reputation. These attributes reinforce the enduring appeal of established brands across the region. 'Asia Pacific's retail landscape is evolving, and we see both private labels and branded products carving unique but complementary spaces on the shelf,' said Terence Colle, Managing Director of Strategic Analytics & Insights for Asia Pacific at NIQ. 'The brands that succeed will be those that recognize the strengths each brings to consumers — whether it's value and local relevance or quality and prestige — and embrace opportunities for growth together.' Symbiosis: Growing Together, Not Apart Rather than competing head-to-head, private labels and branded products can unlock greater value through symbiotic dynamics. NIQ's study highlights key ways in which they can thrive together: Brand halo effect: Private labels can build trust by standing alongside trusted name brands. Increased traffic: Interest in private labels can boost overall store traffic, benefiting all brands. Price anchoring: Premium brand pricing can set the stage for private labels to appeal on value. Market expansion: Growth in private labels can help expand categories and open new opportunities for brands. This evolving dynamic suggests that brands and retailers who embrace collaborative growth — rather than direct competition — can tap into new opportunities and strengthen their long-term success in the Asia Pacific region. About the Report Finding Harmony on the Shelf: 2025 Global Outlook on Private Label and Branded Products is based on a global NIQ study conducted between December 2024 and January 2025, covering 25 markets including Australia, China, India, Indonesia, Singapore, South Korea, and Thailand. The respondents include consumers who often make shopping decisions on behalf of their households and agreed to participate in this survey. The sample for each country incorporated age and gender quotas aligned with respective census data, while ensuring that each demographic group maintained a statistically reliable base size. Click here to download a copy of the full global report. About NIQ NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world's population and more than $ 7.2 trillion in global consumer spend. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. © 2025 Nielsen Consumer LLC. All Rights Reserved.
Campaign ME
13-05-2025
- Business
- Campaign ME
KSA consumers are increasingly purchasing more private label products, NIQ report reveals
Approximately 62 per cent of KSA consumers are increasingly purchasing more private label products, a recent report from NielsenIQ reveals. The Finding Harmony on the Shelf: 2025 Global Outlook on Private Label & Branded Products report also explores the catalysts driving these trends both globally and regionally, and key insights that retailers and consumer packaged goods (CPG) manufacturers should consider to strategically engage consumers in a fast-moving macroeconomic environment. Simultaneously, the top 10 global brands experienced a resurgence in global sales momentum in 2024, signaling that retailers and CPG manufacturers will continue to compete for consumer attention on the shelves of both large and small grocery stores and retailers. KSA consumers' perception of private label products and their quality has significantly improved, while global brands also see strong performance, the report reveals. Some of the key trends driving growth of both private label and branded products include: Perceived value shift: The stigma around private labels is waning, with 71 per cent of respondents viewing them as good alternatives to name brands and 69 per cent perceiving them as offering good value. The stigma around private labels is waning, with 71 per cent of respondents viewing them as good alternatives to name brands and 69 per cent perceiving them as offering good value. Growing demand : As a result, 71 per cent of consumers say they would buy more private label products if a larger variety were available. : As a result, 71 per cent of consumers say they would buy more private label products if a larger variety were available. Private label stabilisation : The share of sales in KSA has risen by only +0.1 points, but there are signs of slowed growth across all regions. (KSA private label growth is 3.1 per cent whereas FMCG is 2.6 per cent, indicating it is growing slightly faster.) : The share of sales in KSA has risen by only +0.1 points, but there are signs of slowed growth across all regions. (KSA private label growth is 3.1 per cent whereas FMCG is 2.6 per cent, indicating it is growing slightly faster.) Premiumisation : Approximately 66 per cent of Saudi consumers say they are likely to treat themselves by upgrading to a premium-brand product, with younger generations – Millennials (61 per cent) and Gen Z (58 per cent) – surpassing that average. : Approximately 66 per cent of Saudi consumers say they are likely to treat themselves by upgrading to a premium-brand product, with younger generations – Millennials (61 per cent) and Gen Z (58 per cent) – surpassing that average. Openness to explore: About 67 per cent of KSA respondents say they're expanding their brand purchases across multiple categories. Additionally, 58 per cent of both global and KSA respondents state that brand or store brand is irrelevant, choosing products based on necessity instead. The positive consumer sentiment is supported by impressive worldwide sales data. NIQ Retail Measurement Services report a 3.1 per cent increase in sales from KSA for top 10 global brands with annual sales growth of private labels. However, regional differences exist; in Egypt, consumers exhibit a stronger preference for private labels. Retailers and manufacturers are discovering that collaboration, rather than competition, can unlock powerful growth – especially in markets like Saudi Arabia where consumer behaviour is rapidly evolving. For private labels, proximity to name brands creates a valuable halo effect, with shoppers perceiving enhanced quality and trustworthiness. Consumers are drawn to name brands for their sense of pride (37 per cent), superiority (38 per cent) and notoriety (42 per cent), and when private labels are positioned nearby and match premium standards, the result is an uptick in perceived value – and sales. The dynamic shifts when looking at branded products, where retailer credibility becomes a critical asset. The NIQ report reveals that nearly two-thirds of Saudi shoppers trust store brands precisely because of the retailer's endorsement, creating a ripple effect that lifts both private label and branded product performance.
Express Tribune
04-03-2025
- General
- Express Tribune
Ending hunger: how global collaboration can save millions
Listen to article Recent statistics from the World Food Programme (WFP) 2025 Global Outlook reveal a staggering reality: approximately 343 million people are believed to be acutely food insecure across 74 countries, while up to 19 million people were estimated to be on the brink of famine in 2024. The regions of Sudan, Gaza, Haiti and Mali are most affected by acute food insecurity and, as they suffer from a dire lack of resources, it is nearly impossible to address the problem effectively. The Global Information and Early Warning Systems (GIEWS) 2024 report identifies 45 countries as most food insecure, including 33 in Africa, 9 in Asia, 2 in Latin America and 1 in Europe. The primary drivers of this crisis are: high food prices, civil insecurity, natural disasters, war and conflicts, economic constraints, weather extremities, reduced livelihood opportunities and lack of climate resilience. In conflict zones, humanitarian aid is often obstructed, leaving millions without access to life-saving assistance. The key to overcoming such challenges is deep international collaboration. While achieving collaboration amongst stakeholders is a complex process entangled in power dynamics and political, social and economic stakes; it is regardless an essential one. Without collaboration, the world is at risk of failing to meet Sustainable Development Goal (SDG) 2 which aims to eradicate global hunger by 2030. Numerous organisations, including WFP, Food and Agriculture Organization (FAO), United States Department of Agriculture (USDA), United Nations Office for Outer State Affairs (UNOOSA), United Nations Office for the Coordination of Humanitarian Affairs (UNOCHA), World Bank, Global Hunger Index (GHI), International Food Policy Research Institute (IFPRI), United Nations Development Programme (UNDP) and Integrated Food Security Phase Classification (IPC), are all working tirelessly to overcome the crisis of food insecurity and global hunger. These organisations are leveraging trade policies, providing humanitarian assistance and working on climate resilience programs to stabilise food prices and provide relief to vulnerable populations. According to Global Humanitarian Overview 2025, about 305 million people worldwide will require urgent humanitarian assistance and protection. In 2024, the UN and aforementioned organisations helped nearly 190 million people across 72 countries. Through the efforts of humanitarian collaborations, nearly 116 million people received at least one form of humanitarian assistance in 2024. However, with conflicts and climate conditions worsening, the need for global aid is expected to grow. These humanitarian collaborations are aimed at improving the quality of aid by promoting locally-led actions, providing people-centred responses and expanding cash assistance programmes. To ultimately overcome food insecurity, swift political action is required to put an end to wars and conflicts, and to assist crisis prone, impoverished, famished and displaced communities. Urgent climate action is also required to combat the global climate crisis and to ensure that climate financing reaches those who are at the brink of catastrophe. For the betterment of vulnerable communities across the world, the first step is to end continuous warfare and hold attacking states accountable under international law. This can only be achieved through deep collaboration – not just at global and national levels, but more importantly at the individual level – by sharing resources, knowledge and expertise.
