Latest news with #2026ColouroftheYear
Cision Canada
6 days ago
- Business
- Cision Canada
Zinsser Names Its First-Ever Colour of the Year as 2026 Countdown Frenzy Begins Français
Yes, it's White. But not just any white. The original. The foundation. The essential first coat that makes every other colour look its best. While paint brands compete to crown the next new hue, Zinsser is shifting the spotlight to where every great paint job actually begins: the primer. Because before you see navy blue walls, sage green cabinetry or terracotta trim, there's a Zinsser moment you don't see – and that moment is White. Zinsser's 2026 Colour of the Year doesn't just join the trend cycle – it primes it. "We've been setting the stage for colour trends for generations and we're excited to be a part of the Colour of the Year conversation," says Martin Fuchs, Senior Brand Manager at Zinsser."While everyone else is preparing to pick 2026's hottest colour, we chose the essential one that makes them all possible. Primer doesn't just prep the wall; it preps the story. No colour truly pops without primer and no primer delivers like Zinsser." Zinsser's 2026 Colour of the Year may be White – but the choice is anything but ordinary. It reflects more than 175 years of technical expertise, innovation and trusted performance. Since 1849, Zinsser has led the industry with forward-thinking solutions, earning its pride of place as the go-to primer for professionals and discerning DIYers alike. And speaking of DIYers, priming is the essential first step that too often gets skipped — and it shows. If a wall isn't in perfect shape, if they're making a bold colour change or simply wanting the best colour payoff, longest-lasting finish and most professional-looking result, starting with primer is always the right choice. Skipping it can mean uneven coverage, poor adhesion or faster wear — risks no DIYer wants after all their hard work. Zinsser primers are formulated for more than just coverage; they're built to solve problems before they surface. Rich in resin and steeped in technical precision, each formula delivers performance where it matters most: Adhesion: With exceptional bonding capabilities, Zinsser primers grip to even the trickiest surfaces: tile, glass, laminate and glossy finishes. That same tenacity ensures the top coat adheres beautifully and resists chipping, flaking or peeling over time. Block, Seal, Hide: From water marks and nicotine stains to tannin bleed and more, Zinsser primers don't just mask; they contain. A number of specialized formulas also block odours and help inhibit the growth of mould and mildew, preserving both surface integrity and indoor air quality. Coverage That Stretches Further: Zinsser Bulls Eye 1-2-3 ® Primer delivers standout flow and leveling, translating to more square feet per gallon and fewer coats required. Better performance means better for the budget and fewer compromises, too. Fast Drying Efficiency: No time wasted. Zinsser B-I-N ® Primer dries in as little as 15 minutes allowing for same-day finishing and fast-moving projects without sacrificing quality. Cold Weather Resilience: While others stall in the cold, Zinsser keeps going. Bulls Eye 1-2-3 ® Primer performs in temperatures as low as 1.7°C and B-I-N ® Primer can handle freezing conditions down to -17.8°C to extend the painting season in every sense. Versatility That Earns Its Place: From wood and drywall to plaster, metal, masonry, vinyl and mixed materials, Zinsser primers are formulated to perform across a wide range of substrates and conditions. Nail heads, patchwork, multi-surface moments — covered, cleanly and completely. From problem-solving prep to serious surface protection, Zinsser primers perform with purpose. And with a trusted line-up that includes Bulls Eye 1-2-3 ® Primer, B-I-N ® Primer, Cover Stain ® Primer, Odourless ® Primer, Covers Up ® Primer, Mould Stop ® Primer and Odour Killing ® Primer, Zinsser offers award-winning solutions for virtually every challenge – fast, flawlessly and without fuss. Zinsser primers are available at more than 2,000 retail locations across Canada including The Home Depot, RONA, Home Hardware, Canadian Tire and other leading paint and hardware retailers. To learn more about Zinsser's 2026 Colour of the Year, visit and follow @rustoleumca on Instagram. About Zinsser Where there's a problem, there's a Zinsser primer, sealer or coating. Known by the pro, loved by the DIYer. From mould and mildew to stains and protection, Zinsser makes it easy to resolve common issues in the home or on commercial projects. Professional quality, fast-drying formulas make problem solving simple.
Hamilton Spectator
30-07-2025
- Business
- Hamilton Spectator
Behr Paint Company Announces 2026 Colour of the Year: Hidden Gem – A Smoky Jade That Embodies Understated Elegance and Timeless Sophistication
TORONTO, July 30, 2025 (GLOBE NEWSWIRE) — Today, Behr Paint Company unveils Hidden Gem (N430-6A) as its 2026 Colour of the Year—a smoky jade that uncovers exceptional beauty in every space. This dynamic blend of blue and green creates environments that feel both grounded and energizing—striking a redefined balance as a one-of-a-kind colour. 'Now more than ever, there's a growing appetite for colours that challenge convention and bring an unexpected sense of wonder to everyday spaces,' said Erika Woelfel, Vice President of Colour and Creative Services at Behr Paint Company. 'Hidden Gem captures that spirit in both name and colour—its depth and refinement meets the desire for colours that are eternally stunning and stylish.' Hidden Gem reminds us that true elegance lies in subtlety and lasting appeal, encouraging a more personal connection to your home. This connection goes beyond the surface of your walls and can influence how you feel and express yourself every day. In fact, nearly four-in-five (78%) Canadians say the paint colours in one's home have the power to impact one's confidence1. Additional new research conducted by Behr Paint shows: 'Colour holds the power to express who you are – it tells your story without saying a word,' stated Andy Lopez, SVP, Head of Global Marketing at Behr Paint Company. 'Hidden Gem empowers DIYers, designers and paint professionals to craft spaces that are both purposeful and expressive – delivering lasting value through our high-quality products.' From full-room transformations to subtle accents, Hidden Gem adapts to your vision—adding a rich sense of self to every corner of your space. Whether it's a front door or a family room, a healthcare facility or a hospitality suite, a bedroom or a bookshelf, this versatile shade leaves a lasting impression in both residential and commercial settings. Hidden Gem is a part of the BEHR® 2026 Colour Trends Palette—a collection of trend-forward colours that reflect a significant shift toward embracing warmth, comfort, and a hint of playfulness. The palette consists of grounding earth tones, deep jewel tones, and relaxed pastels that perfectly complement the 2026 Colour of the Year. The full palette inspires reinvention with shades for every style, from casual and traditional to modern and eclectic. It's Your Time to Shine with Hidden Gem To celebrate the 2026 Colour of the Year, Behr Paint is giving you the chance to win $50,000 USD. From July 30 through August 13, 2025, you can enter by purchasing any BEHR® product from The Home Depot Canada, uploading your receipt, and following BEHR Paint on Instagram or TikTok . Visit for official rules and entry details. BEHR® products, including the 2026 Colour of the Year, Hidden Gem, and the full BEHR® 2026 Colour Trends Palette, are available in top-rated, one-coat hide guaranteed* BEHR DYNASTY® and BEHR MARQUEE®, as well as BEHR ULTRA® and BEHR PREMIUM PLUS®, sold exclusively online and nationwide at The Home Depot Canada. To learn more about Hidden Gem and explore the 2026 Colour Trends Palette, visit . *Valid only when tinted to colours from the BEHR DYNASTY® & BEHR MARQUEE® Interior One-Coat Hide Colour Collection. About Behr Paint Company Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada, and Mexico. The Santa Ana, Calif.-based company, and maker of the most trusted paint brand in Canada* BEHR®, along with the KILZ® and WHIZZ® brands, is dedicated to meeting the project needs of DIYers, designers and professional paint contractors with an unwavering commitment to quality, innovation, and value. For more information, visit . Professional paint contractors and designers can visit to learn about products, colour tools and services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS). Behr and the Behr logo are registered trademarks of Behr Process LLC. For inquiries, questions and/or high-res images, please contact: Allegra Vucenovich, Harbinger Communications Inc., avucenovich@ SOURCE Behr Paint Company 1 Behr Paint commissioned an online survey among n=1,000 general population Canadians 18 years of age and older. Data is nationally representative by age, gender, race/ethnicity and region. The survey was fielded between June 13-18, 2025. The margin of error (MOE) for the total sample is +/- 3 Photos accompanying this announcement are available at
