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Sao Paulo set to host WTA event after 25 years
Sao Paulo set to host WTA event after 25 years

The Hindu

time01-05-2025

  • Sport
  • The Hindu

Sao Paulo set to host WTA event after 25 years

Brazil's long women's tennis drought will end this September when Sao Paulo hosts a WTA tournament for the first time since the millennium, as the women's tour announced the city's return after a 25-year absence. The WTA 250 SP Open, scheduled for the week of September 8, replaces Tunisia's Jasmin Open in Monastir and will feature a 32-player singles draw and 16-team doubles competition on outdoor hard courts. Women's tennis fans in Brazil's largest city have waited since 2000 for the tour's return, when Hungary's Rita Kuti-Kis claimed the singles crown at the Brasil Open while Argentina's Laura Montalvo and Paola Suarez captured the doubles title. READ | Madrid Open 2025: Sabalenka eases past Kostyuk to set up semifinal against Svitolina The South American addition comes during a vibrant 2025 season that has already produced 15 different singles champions across WTA 250, 500 and 1000 events, highlighted by Russian teenager Mirra Andreeva becoming the youngest-ever WTA 1000 tournament winner. This competitive drama, coupled with the WTA's recent brand refresh, has sparked significant audience growth, with social media followers increasing 25 per cent year-on-year through March and video views surging 163 per cent in the first quarter, the WTA said. Related Topics WTA

Tennis-Samba beat returns as Sao Paulo ends 25-year WTA exile
Tennis-Samba beat returns as Sao Paulo ends 25-year WTA exile

The Star

time30-04-2025

  • Sport
  • The Star

Tennis-Samba beat returns as Sao Paulo ends 25-year WTA exile

(Reuters) -Brazil's long women's tennis drought will end this September when Sao Paulo hosts a WTA tournament for the first time since the millennium, as the women's tour announced the city's return after a 25-year absence. The WTA 250 SP Open, scheduled for the week of Sept. 8, replaces Tunisia's Jasmin Open in Monastir and will feature a 32-player singles draw and 16-team doubles competition on outdoor hard courts. Women's tennis fans in Brazil's largest city have waited since 2000 for the tour's return, when Hungary's Rita Kuti-Kis claimed the singles crown at the Brasil Open while Argentina's Laura Montalvo and Paola Suarez captured the doubles title. The South American addition comes during a vibrant 2025 season that has already produced 15 different singles champions across WTA 250, 500 and 1000 events, highlighted by Russian teenager Mirra Andreeva becoming the youngest-ever WTA 1000 tournament winner. This competitive drama, coupled with the WTA's recent brand refresh, has sparked significant audience growth, with social media followers increasing 25% year-on-year through March and video views surging 163% in the first quarter, the WTA said. (Editing by Toby Davis)

Samba beat returns as Sao Paulo ends 25-year WTA exile
Samba beat returns as Sao Paulo ends 25-year WTA exile

Straits Times

time30-04-2025

  • Sport
  • Straits Times

Samba beat returns as Sao Paulo ends 25-year WTA exile

Brazil's long women's tennis drought will end this September when Sao Paulo hosts a WTA tournament for the first time since the millennium, as the women's tour announced the city's return after a 25-year absence. The WTA 250 SP Open, scheduled for the week of Sept. 8, replaces Tunisia's Jasmin Open in Monastir and will feature a 32-player singles draw and 16-team doubles competition on outdoor hard courts. Women's tennis fans in Brazil's largest city have waited since 2000 for the tour's return, when Hungary's Rita Kuti-Kis claimed the singles crown at the Brasil Open while Argentina's Laura Montalvo and Paola Suarez captured the doubles title. The South American addition comes during a vibrant 2025 season that has already produced 15 different singles champions across WTA 250, 500 and 1000 events, highlighted by Russian teenager Mirra Andreeva becoming the youngest-ever WTA 1000 tournament winner. This competitive drama, coupled with the WTA's recent brand refresh, has sparked significant audience growth, with social media followers increasing 25% year-on-year through March and video views surging 163% in the first quarter, the WTA said. REUTERS Join ST's Telegram channel and get the latest breaking news delivered to you.

Samba beat returns as Sao Paulo ends 25-year WTA exile
Samba beat returns as Sao Paulo ends 25-year WTA exile

Reuters

time30-04-2025

  • Sport
  • Reuters

Samba beat returns as Sao Paulo ends 25-year WTA exile

April 30 (Reuters) - Brazil's long women's tennis drought will end this September when Sao Paulo hosts a WTA tournament for the first time since the millennium, as the women's tour announced the city's return after a 25-year absence. The WTA 250 SP Open, scheduled for the week of Sept. 8, replaces Tunisia's Jasmin Open in Monastir and will feature a 32-player singles draw and 16-team doubles competition on outdoor hard courts. Women's tennis fans in Brazil's largest city have waited since 2000 for the tour's return, when Hungary's Rita Kuti-Kis claimed the singles crown at the Brasil Open while Argentina's Laura Montalvo and Paola Suarez captured the doubles title. The South American addition comes during a vibrant 2025 season that has already produced 15 different singles champions across WTA 250, 500 and 1000 events, highlighted by Russian teenager Mirra Andreeva becoming the youngest-ever WTA 1000 tournament winner. This competitive drama, coupled with the WTA's recent brand refresh, has sparked significant audience growth, with social media followers increasing 25% year-on-year through March and video views surging 163% in the first quarter, the WTA said.

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