29-06-2025
Prices of Ligo, 555 sardines to be rolled back July 1
Listed food manufacturer Century Pacific Food Inc. (CPFI) will roll back prices of its sardine products under the Ligo and 555 brands starting July, as the company said it seeks to ease the burden on consumers amid economic uncertainty.
CPFI said prices of its flagship brands Ligo and 555 sardines will be reduced by P1.00 per can starting Tuesday, July 1, 2025.
Based on the suggested retail price (SRP) of basic necessities and prime commodities released by the Department of Trade and Industry (DTI) in February, the 555 Bonus Pack was recorded at P19.65 for 155 grams.
Canned sardine manufacturers, including CPFI, last week assured the DTI that they have canceled their plan to hike prices by P3.00, and have committed to maintain the current suggested retail price.
The Canned Sardines Association of the Philippines (CSAP) earlier this month cited higher prices of imported tin sheets, resulting from the weakening peso.
'In our small way, Ligo and 555 brands want to ease the burden on consumers and support them during these times,' CPFI vice president and Sardines general manager Ronald Agoncillo said in an emailed statement released Sunday.
'Cost-effective actions, such as our continuous efforts to maximize the value chain, working with different communities, and alignment with stakeholders, allowed us to give maximum value to our customers while maintaining high product quality standards,' he added.
Century Pacific earlier said it is looking to sustain the mid-teen growth in its top and bottom lines this year, with the company earmarking P3 billion for its 2025 capital spending mainly to continue the expansion of its core business. —KG, GMA Integrated News
