Latest news with #5WPR
Yahoo
27-05-2025
- Business
- Yahoo
5WPR Expands Mental Health Care Practice to Support Growing Demand Across Wellness, Tech, and Therapeutic Sectors
NEW YORK, May 27, 2025 /PRNewswire/ -- 5WPR, a leading independently owned integrated PR and marketing agency, today announces the expansion of its Mental Health Care practice, a dedicated offering designed to support brands addressing the rising demand for mental health solutions. This strategic expansion reflects 5WPR's dedication to supporting businesses and brands leading the charge in emotional well-being, supporting behavioral and cognitive health with integrated communication services across multimedia channels and platforms to inform, engage, and inspire action across professional and consumer audiences. The expanded Mental Health Care practice empowers clients navigating the fast-evolving mental health landscape, from digital therapeutics and telehealth platforms to wellness brands, clinical services, technology innovation, and employer benefit providers. Whether normalizing mental health conversations, launching innovative tech solutions, or building trust in therapeutic services, 5WPR delivers integrated campaigns that break stigma, foster awareness, and drive impact, delivering best in class results exceeding ROI. "Mental health is no longer a niche topic, it's a defining issue of our time," said Matthew Caiola, CEO of 5WPR. "As public awareness grows, organizations must show up with authenticity and insight. Our expanded Mental Health Care practice equips clients to engage in this space with credibility, helping them build lasting trust and cultural relevance." 5WPR brings deep expertise across health & wellness PR, digital marketing, and digital PR. The agency understands the nuance required to communicate in a space that touches individuals, families, healthcare professionals, and corporate stakeholders alike. With a track record of supporting mission-driven organizations, 5WPR helps clients connect authentically and build lasting trust. Through strategic media relations, thought leadership, LinkedIn strategy and influencer engagement, 5WPR delivers creative solutions that align with both business objectives and cultural relevance. This category expansion reflects 5WPR's ongoing investment in purpose-driven sectors and its ability to evolve with the changing needs of clients. From mental health platforms and therapy apps to employee assistance programs and holistic wellness offerings, the agency is uniquely positioned to support brands shaping the future of mental health care. To learn more contact 5WPR here. About 5WPR 5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers. Media ContactChris Bergincbergin@ View original content to download multimedia: SOURCE 5W Public Relations Error while retrieving data Sign in to access your portfolio Error while retrieving data
Malaysian Reserve
05-05-2025
- Business
- Malaysian Reserve
5WPR Wins Gold Stevie Award for PR Campaign of the Year (New Product Launch) with BERO
NEW YORK, May 5, 2025 /PRNewswire/ — 5WPR, one of the largest independently-owned PR and integrated communications firms in the U.S., is proud to announce that its work for BERO has won the prestigious Gold Stevie Award for PR Campaign of the Year in the New Product or Service Launch category at the 2025 American Business Awards. Launched in October 2024, the BERO PR campaign was designed to introduce Tom Holland's celebrity-founded brand into the rapidly growing non-alcoholic beverage category with authenticity, credibility, and impact. The campaign's strategy for market introduction combined top-tier media placements, thought leadership, influencer engagement and amplification of strategic partnerships, all to build momentum from day one and position BERO as long-term industry innovator. To ensure a meaningful debut, 5WPR worked under embargo leading up to launch, securing exclusive coverage in Forbes and Fast Company on day one. Post-launch, the campaign sustained strong media interest, earning additional coverage in Fox Business, CNN, and other key outlets. These efforts were made stronger through partnership with Tom Holland's personal team at Shelter PR, who complemented the product and brand narrative with a series of 1×1 broadcast interviews including Rich Roll, Food and Wine's Tinfoil Swans, Late Night with Seth Meyers, The Tonight Show Starring Jimmy Fallon, and more. Within the first month alone, the campaign generated over 2.5 billion media impressions, establishing BERO as not only a celebrity-owned brand, but a serious player in the beverage space with a premium product and thoughtful mission. 'We are beyond thrilled to receive the prestigious Gold Stevie Award for our efforts on the BERO campaign,' said Leigh Ann Ambrosi, Managing Partner & EVP, CPG & Lifestyle at 5WPR. 'This win reflects the strategic thinking, creativity, and relentless dedication our team brought to making BERO a standout success. We are proud to have helped establish such a forward-thinking brand as a leader in the non-alcoholic beverage space, and this recognition reflects our commitment to delivering outstanding results for wonderful clients.' The American Business Awards® (The Stevie Awards) are recognized as one of the most coveted global honors for business achievements, celebrating excellence in marketing, communications, and public relations across various sectors. All 2025 Public Relations Award winners can be viewed here. This recognition further solidifies 5WPR's expertise in launching new brands with cultural relevance, long-term resonance, and measurable impact. About 5WPR 5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team visit 5W Careers. Media Contact Chris Bergincbergin@
Yahoo
01-04-2025
- Business
- Yahoo
5WPR Strengthens Health & Wellness Expertise with Expanded Digital Marketing Services
NEW YORK, April 1, 2025 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., is excited to announce the expansion of its Health & Wellness division with an enhanced suite of digital marketing services. This strategic growth underscores 5W's commitment to delivering comprehensive, data-driven marketing solutions that empower brands to connect with consumers in an increasingly digital-first landscape. As the Health & Wellness industry continues to evolve, brands face increasing challenges in standing out amid the crowded marketplace. In response, 5WPR has bolstered its capabilities to include specialized services in SEO, paid media, influencer marketing, content strategy, e-commerce optimization, and social media management. These expanded offerings are designed to help health and wellness brands maximize visibility, foster meaningful consumer engagement, and drive measurable growth. "The digital landscape has never been more crucial for brands in the Health & Wellness space," said Paul Miser, Executive Vice President and Group Director, Digital at 5WPR, "consumers are turning to online platforms for product discovery, education, and purchasing decisions. Our enhanced digital marketing services ensure that brands not only remain competitive but also thrive in this fast-paced environment." The expansion leverages 5WPR's deep industry expertise and proven success in the health and wellness sector, where the agency has worked with leading brands across nutrition, fitness, personal care, supplements, and holistic health. By integrating robust digital strategies with traditional PR efforts, 5WPR provides clients with a 360-degree approach to brand storytelling and audience engagement. For more information on how 5WPR's expanded digital marketing services can support health and wellness brands, visit 5WPR's website. About 5WPR 5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team visit 5W Careers. Media ContactChris Bergincbergin@ View original content to download multimedia: SOURCE 5W Public Relations
