Latest news with #5WPR
Malaysian Reserve
5 days ago
- Business
- Malaysian Reserve
5WPR Launches Integrated Sports & Gaming PR Suite to Amplify Immersive Experiences and Audience Reach
NEW YORK, Aug. 14, 2025 /PRNewswire/ — 5WPR, one of the largest independently owned PR firms in the U.S., today announced the launch of its Integrated Sports & Gaming PR Suite, a comprehensive offering designed to help brands thrive in the rapidly evolving sports, gaming, and esports sectors. The new suite leverages 5WPR's expertise in out-of-home (OOH) advertising, programmatic media buying, and paid social campaigns to create powerful, measurable audience engagement in a space where innovation meets regulation. The sports and gaming industries present unique opportunities for brand visibility, from stadium sponsorships and tournament broadcasts to immersive in-game activations. However, they also operate in a heavily regulated environment that requires specialized understanding, careful navigation, and creative execution. 5WPR's team brings proven experience in delivering campaigns that not only capture attention but also remain compliant with industry guidelines and legal requirements. The Integrated Sports & Gaming PR Suite combines strategic media planning with 5WPR's award-winning digital PR capabilities, including influencer engagement, search-optimized content, social listening, and high-impact media placements, to ensure brands connect with fans both online and offline. By integrating traditional PR with digital-first thinking, clients can amplify reach, drive action, and build enduring fan relationships. 'Sports and gaming brands today aren't just selling tickets or downloads, they're selling experiences, communities, and culture,' said Ronn Torossian, Founder & Chairman of 5WPR. 'Our team understands how to tap into that passion while navigating the regulatory landscape. This suite is built to help clients break through noise, create meaningful fan moments, and see real business results.' With deep category expertise and a track record of executing multi-channel, high-compliance campaigns, 5WPR partners with sports leagues, esports organizations, gaming publishers, athlete brands, and sponsorship-driven businesses to achieve lasting market impact. For more information on 5WPR's Integrated Sports & Gaming PR Suite, visit About 5WPR 5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers. Media ContactChris Bergincbergin@
Yahoo
07-08-2025
- Business
- Yahoo
5WPR Named Agency of Record for Acme Smoked Fish
NEW YORK, Aug. 7, 2025 /PRNewswire/ -- 5WPR, one of the largest independently-owned PR firms in the U.S., is proud to announce it has been named the agency of record for Acme Smoked Fish, the Brooklyn-based leader in premium smoked seafood. Through this partnership, 5WPR will drive an integrated communications strategy aimed at growing brand awareness, elevating Acme's culinary and cultural relevance, and deepening emotional connection with consumers. The program will include strategic communications planning, robust media relations, influencer engagement and creative storytelling that align with the brand's mission and values. "We're thrilled to be working with Acme Smoked Fish, a brand with deep roots, iconic products, and an unwavering commitment to quality," said Leigh Ann Ambrosi, Managing Partner and EVP, CPG & Lifestyle at 5WPR. "Our team is excited to spotlight Acme's leadership in smoked seafood while also helping tell the next chapter of its story through strategic earned media, influencer work, and high-impact activations." Acme Smoked Fish is a fourth-generation, family-owned company with over a century of expertise in crafting traditional smoked seafood, including lox, smoked salmon, whitefish salad, and more. With its dedication to sustainability, innovation, and authentic food experiences, Acme has become a beloved staple on bagels, brunch tables, and restaurant menus nationwide. 5WPR will lead efforts from its New York headquarters, rolling out bi-annual creative product mailers, press and influencer campaigns, and timely media activations designed to drive earned attention across consumer, trade, and culinary outlets. The scope of work also includes award submissions and paid and organic influencer strategies that underscore Acme's relevance in today's food culture. Measurement and reporting will be guided by robust analytics to evaluate campaign impact and inform ongoing strategy, helping Acme maintain its strong reputation while expanding brand awareness and deepening consumer engagement nationwide. For more information about Acme Smoked Fish, visit About Acme Smoked Fish Corporation Acme Smoked Fish is a fourth-generation, family-owned and operated smoked fish company based in Brooklyn since 1906, dedicated to bringing people together through great food experiences. Tradition and innovation meet at Acme, where their smoked fish experts are on a mission to smoke and cure the highest quality seafood with a commitment to top food safety standards. Acme is also dedicated to sustainability and education through the Acme Smoked Fish Foundation, which supports groundbreaking climate projects across the industry and provides educational grants in local communities. In addition to its Brooklyn headquarters, Acme smokes fish in Massachusetts, North Carolina, Florida, Chile, and Denmark. Its growing product line can be found in supermarkets, specialty stores, bagel shops, and restaurants nationwide. Learn more at and follow @acmesmokedfish. About 5WPR 5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers. Media Contact Chris Bergin cbergin@ View original content to download multimedia: SOURCE 5W Public Relations Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
11-07-2025
- Business
- Associated Press
DesignRush Podcast #97: 5 Strategies to Turn Business Culture Into a Scaling Superpower from Top New York PR Agency
In the latest DesignRush Podcast episode, New York PR agency 5WPR's Ilisa Wirgin and Leigh Ann Ambrosi explain how PR teams can scale without losing culture, creativity, or client trust. Miami, Florida--(Newsfile Corp. - July 11, 2025) - Ilisa Wirgin and Leigh Ann Ambrosi, Executive Vice Presidents at leading New York PR agency 5WPR, join the DesignRush Podcast to unpack a common yet often overlooked question for growing agencies: What happens when teams scale faster than their structure, culture, and creativity can keep up? The answer? What makes them great starts to erode. [ This image cannot be displayed. Please visit the source: ] Source: DesignRush To view an enhanced version of this graphic, please visit: In this episode, they reveal how transparency, specialization, and cultural alignment help teams grow without losing what makes them great. 'You see a lot of energy being poured in, but not a lot of meaningful return,' says Wirgin. 'You feel it inside the team… creative thinking slows down. Even the day-to-day stuff starts to feel like a heavy lift.' Key takeaways include how to: The conversation also dives into the future of earned media as consumer search shifts to platforms like ChatGPT. 'Consumers are putting their searches in ChatGPT,' says Wirgin. 'That's changing SEO in big ways… It's about being recommendable.' The conversation wraps with advice for any PR team facing rapid growth: focus, specialize, and build on what already works. 'Do something really well,' says Wirgin. 'Make sure that you have your story nailed, your messaging nailed, and the right people in place to get you to that next level.' Ambrosi adds: 'Once you figure out what sets your product apart, then you can figure out the next steps… Knowing what you don't know is probably one of the most important things that agencies and businesses can embrace.' Want to be a guest on the DesignRush Podcast? Email [email protected] to get featured. About DesignRush DesignRush is a media platform and a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. About 5WPR 5WPR is a full-service PR agency headquartered in New York City. Founded in 2003, the agency offers strategic communications services across consumer, corporate, technology, health, and digital sectors. Known for its bold ideas and deep industry specialization, 5W has been named a top independently owned PR agency in the U.S. and was awarded PR Agency of the Year by the American Business Awards. Media Contact Monika Kalinova Head of PR +1 305-370-1017 [email protected] To view the source version of this press release, please visit
Yahoo
26-06-2025
- Business
- Yahoo
5WPR Named as a Finalist in PR Daily's 2024 Media Relations Awards for Finance/Fintech Campaign
NEW YORK, June 26, 2025 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., has been named a finalist in PR Daily's 2024 Media Relations Awards in the Finance/Fintech category. The agency is being recognized for its work with Webull, a global fintech company and online investment platform which recently went public on the Nasdaq stock exchange. With over six years of collaboration, 5WPR has played a central role in shaping Webull's brand narrative and competitive positioning through an integrated, multi-market communications strategy. This includes ongoing media relations across the U.S., Canada, and the U.K., social amplification in the U.K., as well as executive visibility and thought leadership initiatives for Webull's CEO, Anthony Denier. To support Webull's expansion and evolving business objectives, 5WPR executed campaigns designed to significantly elevate the company's media presence, amplify its share of voice, and reinforce its status as a major player in the fintech sector. By leveraging a combination of trend-driven media outreach, strategic award and conference programs, and multi-platform content strategy, the campaign drove more than 575 targeted media placements and generated over 15 billion media impressions. Webull's profile rose in tandem with a series of high-profile industry accolades, including being named one of Forbes' Best Online Brokers And Trading Platforms Of 2025 and earning multiple honors from the Benzinga Global Fintech Awards. "Webull's trajectory from disruptive newcomer to global fintech powerhouse is a testament to the strength of our partnership and the power of thoughtful, sustained media strategy," said Rob Ford, Managing Partner & EVP at 5WPR. "We're proud to have played a role in helping Webull stand out in a highly competitive space and to continue driving meaningful visibility and brand value." Webull CEO Anthony Denier is recognized as a definitive thought leader in fintech, regularly featured by tier-one business outlets and sought after for his insights at leading industry events. 5WPR has also been instrumental in ensuring consistent messaging and visibility across all channels. "We're incredibly proud to see 5WPR recognized for their exceptional work in supporting our mission and elevating the Webull brand," said Webull's Group President and U.S. CEO, Anthony Denier. "Their strategic insight and partnership over the past six years have been invaluable, and this nomination is well deserved." Winners of PR Daily's 2024 Media Relations Awards will be announced later this year. About Webull Corporation Webull Corporation (NASDAQ: BULL) owns and operates Webull, a leading digital investment platform built on next-generation global infrastructure. Through its global network of licensed brokerages, Webull offers investment services in 14 markets across North America, Asia Pacific, Europe, and Latin America. Webull serves more than 24 million registered users globally, providing retail investors with 24/7 access to global financial markets. Users can put investment strategies to work by trading global stocks, ETFs, options, futures, and fractional shares through Webull's trading platform, which seamlessly integrates market data and information, its user community, and investor education resources. Learn more at About 5WPR 5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team visit 5W Careers. Media ContactChris Bergincbergin@ View original content to download multimedia: SOURCE 5W Public Relations
Yahoo
25-06-2025
- Business
- Yahoo
5WPR Announces Specialized Prime Day PR and Marketing Services to Drive Visibility and Business Impact for Clients
NEW YORK, June 25, 2025 /PRNewswire/ -- 5WPR, one of the largest independently owned PR and digital marketing firms in the U.S., today announces its specialized service offering designed to help brands cut through the noise and drive meaningful business results during Amazon Prime Day. As the highly anticipated shopping event continues to grow in scale and impact, 5WPR's Prime Day support leverages the agency's deep media relationships, proven expertise, and strategic approach to deliver exceptional visibility and revenue-driving outcomes for clients across industries. "Our team understands what it takes to stand out during critical retail moments like Prime Day," said Matthew Caiola, CEO, 5WPR. "We've expanded our Prime Day services to meet demand from clients seeking high-value media coverage, impactful influencer marketing activations, and strategic storytelling that drives consumer action. We're proud to help our clients see real success around this key sales opportunity." 5WPR's seasoned media professionals activate deep relationships across leading publications from Wirecutter to CNET to secure and amplify powerful brand coverage. The agency's strategic approach ensures that media efforts go beyond visibility to alter consumer behavior and drive measurable business outcomes. By inserting brands into ownable, timely conversations and crafting messages that resonate, 5WPR helps clients differentiate their offerings against competitors and capture attention in a crowded market. Serving as the agency of record for an extensive range of legacy brands and high-growth startups, 5WPR's clients trust the agency's strategic and creative approach to achieving widespread visibility and establishing industry leadership. Recent Prime Day activations have helped clients across lifestyle, consumer tech, wellness, and home categories achieve standout media placements and sales growth. With Prime Day approaching this July, 5WPR partners closely with clients to plan and execute high-impact campaigns that maximize visibility and conversion opportunities. Services include proactive media outreach and managing embargoed press, securing placements in Prime Day preview lists, product roundups, and gift guides, as well as coordinating influencer partnerships, affiliate outreach, and promotional content. During Prime Day, the team drives real-time pitching, monitors live coverage, and engages with emerging media opportunities. Post-event, 5WPR conducts follow-ups to secure recap coverage, deliver performance metrics, and build momentum for future campaigns. 5WPR also offers expedited onboarding, positioning and messaging development, proactive media relations, and comprehensive reporting to ensure clients are supported at every stage of their Prime Day campaign. "Our Prime Day services are built to deliver not just buzz, but business impact," added Caiola. "We're excited to help clients capitalize on this key moment with campaigns that drive lasting results." To learn more about 5WPR's Prime Day support services, get in touch here. About 5WPR 5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers. Media ContactChris Bergincbergin@ View original content to download multimedia: SOURCE 5W Public Relations Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
