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The Casio G-Shock DW-6900 honours 30 years of toughness
The Casio G-Shock DW-6900 honours 30 years of toughness

The Star

time19-05-2025

  • The Star

The Casio G-Shock DW-6900 honours 30 years of toughness

For the Casio G-Shock DW-6900 30th anniversary, the 6900 series features the iconic G-Shock round case, front button, and triple-circle graphics. It has become a staple in street culture and sports scenes worldwide. This anniversary edition enhances the signature design with upgraded details, including a metal-crafted front button etched with a 'G' mark and a caseback engraved with the 'SHOCK RESIST' logo, encircled by 30 stars to mark the milestone. Modern innovations like bio-based resin components ensure sustainability, while features such as 20-bar water resistance, a countdown timer and a multi-function alarm make these watches as functional as they are stylish. Close-up of the innovative GA-V01-9A. When the backlight illuminates, the words 'SINCE 1995' appear on the LCD, paying homage to the year this legendary line began its journey. Key features include a digital time display that can be configured to either 12-hour or 24-hour format and its optimisation for watersports with a water-resistance of 200m. Casio G-Shock GA-V01 A bold new face with the same enduring properties, the Casio G-Shock GA-V01 is a bold evolution for the G-Shock, combining sharp, well-defined edges and an organic design for a striking new look. Casio GA-V01-2A. At its core, the watch's module is securely housed within a centre case, reinforced by an integrated bezel and band structure. Large, dimensional indexes double as shock-absorbing bumpers, delivering a distinctively powerful look. Casio G-SHOCK DW-6900TR-4 is a special model made in conjunction with the 6900 series' 30th anniversary. It also introduces a new magnetic holding structure. This means the watch hands are attached with magnetic force, enabling the Shock Release Hand to better absorb impacts, allowing for larger hands and flexible styling options. With an impressive 10-year battery life, thanks to its high-capacity battery and energy-efficient design, the GA-V01 is not just a watch, it is a statement of strength, resilience and innovation – qualities that people have come to expect from a watch bearing the G-Shock logo.

G-SHOCK Honors the DW6900's 30th Anniversary with a Bold New Collection
G-SHOCK Honors the DW6900's 30th Anniversary with a Bold New Collection

Yahoo

time04-03-2025

  • Entertainment
  • Yahoo

G-SHOCK Honors the DW6900's 30th Anniversary with a Bold New Collection

Honoring its legacy, the three-piece collection features reimaged versions of the DW6900's iconic original colorways DOVER, N.J., March 4, 2025 /PRNewswire/ -- Today, Casio America, Inc. proudly unveils a special 30th-anniversary collection honoring the iconic 6900 series, a cornerstone of the G-SHOCK legacy since its 1995 debut. Known for its bold design and unmistakable look, the 6900 was instrumental in shaping G-SHOCK's street culture legacy. Now, three decades later, the new DW6900TR models pay homage to the original design with classic colorways and modern finishes. Going beyond a traditional timepiece, the 6900 series has remained a cultural icon, inspiring generations with its signature round case, triple-graph, and distinctive front button. The DW6900TR collection continues this tradition, celebrating G-SHOCK's enduring influence across design, sports, and street style. The DW6900TR series is available in bold black, red, and yellow, a tribute to the three colorways originally used. This refreshed lineup honors the series' rich legacy while embracing modern enhancements. One of the most striking evolutions is the iconic front button, now crafted from metal with a sleek mirror finish and engraved with a bold "G," symbolizing G-SHOCK's lasting heritage. Paying homage to the collection's 30th anniversary, "SINCE 1995" appears within the LCD when the LED backlight is activated, marking the birth year of the original 6900. The celebration continues on the case back, where a custom design features the "SHOCK RESIST" logo encircled by 30 stars, representing three decades of innovation. Completing the tribute, each watch comes with special limited-edition packaging, incorporating the trio of signature colors and featuring the distinctive "G" symbol motif. Bridging past and future, the new series reflects G-SHOCK's ongoing commitment to innovation by incorporating bio-based resin in the bezel and band. Made from renewable organic materials to reduce environmental impact, the series maintains the brand's signature toughness and attention to detail. The new collection comes equipped with the following features: Shock-resistant structure 200-meter water resistance 1/100-second stopwatch Countdown timer Multi-function alarm Flash alert LED backlight (Super Illuminator) The DW6900 30th Anniversary Series will retail for $120 at select retailers, and the G-SHOCK Soho store. For more information about new releases and the G-SHOCK brand, visit About G-SHOCK CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." FOR MEDIA INQUIRIES CONTACT:5WPRgshock@ Sue VanderSchans / Cecilia LedererCASIO AMERICA, INC.(973) 361-5400SVanderSchans@ View original content to download multimedia: SOURCE Casio America, Inc.

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