G-SHOCK Honors the DW6900's 30th Anniversary with a Bold New Collection
Honoring its legacy, the three-piece collection features reimaged versions of the DW6900's iconic original colorways
DOVER, N.J., March 4, 2025 /PRNewswire/ -- Today, Casio America, Inc. proudly unveils a special 30th-anniversary collection honoring the iconic 6900 series, a cornerstone of the G-SHOCK legacy since its 1995 debut. Known for its bold design and unmistakable look, the 6900 was instrumental in shaping G-SHOCK's street culture legacy. Now, three decades later, the new DW6900TR models pay homage to the original design with classic colorways and modern finishes.
Going beyond a traditional timepiece, the 6900 series has remained a cultural icon, inspiring generations with its signature round case, triple-graph, and distinctive front button. The DW6900TR collection continues this tradition, celebrating G-SHOCK's enduring influence across design, sports, and street style.
The DW6900TR series is available in bold black, red, and yellow, a tribute to the three colorways originally used. This refreshed lineup honors the series' rich legacy while embracing modern enhancements. One of the most striking evolutions is the iconic front button, now crafted from metal with a sleek mirror finish and engraved with a bold "G," symbolizing G-SHOCK's lasting heritage.
Paying homage to the collection's 30th anniversary, "SINCE 1995" appears within the LCD when the LED backlight is activated, marking the birth year of the original 6900. The celebration continues on the case back, where a custom design features the "SHOCK RESIST" logo encircled by 30 stars, representing three decades of innovation. Completing the tribute, each watch comes with special limited-edition packaging, incorporating the trio of signature colors and featuring the distinctive "G" symbol motif.
Bridging past and future, the new series reflects G-SHOCK's ongoing commitment to innovation by incorporating bio-based resin in the bezel and band. Made from renewable organic materials to reduce environmental impact, the series maintains the brand's signature toughness and attention to detail.
The new collection comes equipped with the following features:
Shock-resistant structure
200-meter water resistance
1/100-second stopwatch
Countdown timer
Multi-function alarm
Flash alert
LED backlight (Super Illuminator)
The DW6900 30th Anniversary Series will retail for $120 at select retailers, gshock.com, and the G-SHOCK Soho store. For more information about new releases and the G-SHOCK brand, visit gshock.casio.com/us.
About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." www.gshock.casio.com/us/
FOR MEDIA INQUIRIES CONTACT:5WPRgshock@5wpr.com
Sue VanderSchans / Cecilia LedererCASIO AMERICA, INC.(973) 361-5400SVanderSchans@casio.comclederer@casio.com
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SOURCE Casio America, Inc.
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