Latest news with #gshock.casio.com
Malaysian Reserve
06-05-2025
- Entertainment
- Malaysian Reserve
G-SHOCK & UNDEFEATED REUNITE TO CREATE A BOLD, MULTI-STRAP TIMEPIECE SET
L.A. Street Style Meets G-SHOCK's Legendary Toughness to Create The DWE5600UD DOVER, N.J., May 6, 2025 /PRNewswire/ — Today, Casio America, Inc. is excited to unveil the DWE5600UD, a special edition timepiece created in collaboration with global sportswear brand, UNDEFEATED. This latest partnership between G-SHOCK and UNDEFEATED seamlessly blends both brands' legendary designs to build on the success of their 2023 collaboration that celebrated G-SHOCK's 40th anniversary. The DWE5600UD is a striking new timepiece that authentically combines UNDEFEATED's street style with G-SHOCK's extreme durability. Drawing design elements from the square DWE5600, the collaboration model makes a bold statement with a vibrant green LCD screen on the watch face paired with a sleek black base. Showcasing the collaboration between both brands, the iconic UNDEFEATED 5-strike logo appears prominently on the case back, subtly on the short band strap as well as on the watch's face, hidden until lit by a red LED backlight. The default black translucent band showcases the hotstamped UNDEFEATED name and 5-strike with subtlety. For added versatility, alongside this main resin band, the DWE5600UD comes with two additional interchangeable bands, both featuring exclusive UNDEFEATED camouflage patterns. Wearers may select a tiger camouflage design with an opaque finish or storm camouflage on a semi-translucent band that blends with skin tones, offering a customizable look. The mix-and-match options empower individuals to create a style that uniquely reflects their individuality. The G-SHOCK x UNDEFEATED collaboration model will proudly be presented in exclusive black and camo packaging designed by UNDEFEATED. The DWE5600UD is a testament to the enduring synergy between UNDEFEATED's streetwear expertise and G-SHOCK's legendary toughness, extending their iconic collaboration to new heights. The new timepiece comes equipped with the following features: Shock-Resistance Carbon Core Guard Structure 200 Meter Water Resistance Countdown timer Stopwatch Multi-function Alarm LED Backlight 12/24 Hour Time Formats The DWE5600UD retails for $230 each and will be available at G-SHOCK Soho and on May 16th and select Global UNDEFEATED Chapter Stores and on May 9th. For more information about new releases and the G-SHOCK brand, visit . About G-SHOCK CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra 'never, never give up.' About Undefeated UNDEFEATED is known as one of the most recognized sportswear brands and well-curated retail boutiques across the globe. Since the brand's inception in 2002, UNDEFEATED remains as the unofficial voice defining an era of sports and street culture as one of the most influential brands of its generation. FOR MEDIA INQUIRIES CONTACT: 5WPR gshock@ Sue VanderSchans / Cecilia Lederer CASIO AMERICA, INC. (973) 361-5400 SVanderSchans@ clederer@ View original content to download multimedia: SOURCE Casio America, Inc.
Yahoo
11-03-2025
- Entertainment
- Yahoo
CASIO RELEASES G-SHOCK COLLABORATION WITH BARBIE™
The Limited-Edition GMAS110BE-4A Watch Expresses the Barbie™ Worldview DOVER, N.J., March 11, 2025 /PRNewswire/ -- Today, Casio America, Inc., announced the release of the latest addition to the G-SHOCK family of shock-resistant watches. The new GMAS110BE-4A, was designed in collaboration with the Barbie™ brand, which was launched in 1959 as the original girl empowerment brand. Barbie™ started as a revolutionary idea — a doll that inspired girls to explore their limitless potential. Today, Barbie™ continues to empower self-discovery that unlocks a world of possibilities for tomorrow. The current collaboration grew from the great match this vision makes with G-SHOCK, a watch brand that supports free-thinking, tough women with strength at their core. The new shock-resistant watch is based on the GMA-S110, which features an intricate, dimensional design achieved by layering small components. The watch has a sleek monochromatic pink color scheme, accented with subtle variations across each component. The Barbie™ logo appears on the band loop and at the 3 o'clock position, and a heart-motif indicator adorns the inset dial at the 9 o'clock position. The band and case back also boast the famous Barbie™ silhouette, further projecting the Barbie™ worldview. The new watch also comes in special packaging inspired by Barbie™ doll boxes, aiming to deliver the same excitement people have always felt when unboxing a new Barbie™ doll. The new timepiece comes equipped with the following features: Shock Resistant 200M Water Resistant Double LED (Super Illuminator) Light 5 Daily Alarms 1/100-Sec Stopwatch Countdown Timer The GMAS110BE-4A ($170) will be available for purchase on March 13th at select Retailers, and the G-SHOCK Soho store. For more information about the G-SHOCK brand, visit About G-SHOCK CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." About Barbie™ The world-famous doll Barbie™ has a history of over 65 years. With a legacy of empowerment, Barbie™ has and continues to inspire stories for generations of fans. Bringing out the inner child and inner optimist in all of us, she transcends generations, connecting with fans of all ages. From the toy box into our hearts, Barbie™ forms an unbreakable bond. What started as a revolutionary idea—a doll that inspired girls to explore their limitless potential—has become more than a doll; she has become a lifestyle, a movement to live more joyfully. About Casio America, Inc. Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit FOR MEDIA INQUIRIES CONTACT: 5WPR gshock@ Sue VanderSchans / Cecilia Lederer CASIO AMERICA, INC. (973) 361-5400 SVanderSchans@ clederer@ View original content to download multimedia: SOURCE Casio America, Inc.
Yahoo
04-03-2025
- Entertainment
- Yahoo
G-SHOCK Honors the DW6900's 30th Anniversary with a Bold New Collection
Honoring its legacy, the three-piece collection features reimaged versions of the DW6900's iconic original colorways DOVER, N.J., March 4, 2025 /PRNewswire/ -- Today, Casio America, Inc. proudly unveils a special 30th-anniversary collection honoring the iconic 6900 series, a cornerstone of the G-SHOCK legacy since its 1995 debut. Known for its bold design and unmistakable look, the 6900 was instrumental in shaping G-SHOCK's street culture legacy. Now, three decades later, the new DW6900TR models pay homage to the original design with classic colorways and modern finishes. Going beyond a traditional timepiece, the 6900 series has remained a cultural icon, inspiring generations with its signature round case, triple-graph, and distinctive front button. The DW6900TR collection continues this tradition, celebrating G-SHOCK's enduring influence across design, sports, and street style. The DW6900TR series is available in bold black, red, and yellow, a tribute to the three colorways originally used. This refreshed lineup honors the series' rich legacy while embracing modern enhancements. One of the most striking evolutions is the iconic front button, now crafted from metal with a sleek mirror finish and engraved with a bold "G," symbolizing G-SHOCK's lasting heritage. Paying homage to the collection's 30th anniversary, "SINCE 1995" appears within the LCD when the LED backlight is activated, marking the birth year of the original 6900. The celebration continues on the case back, where a custom design features the "SHOCK RESIST" logo encircled by 30 stars, representing three decades of innovation. Completing the tribute, each watch comes with special limited-edition packaging, incorporating the trio of signature colors and featuring the distinctive "G" symbol motif. Bridging past and future, the new series reflects G-SHOCK's ongoing commitment to innovation by incorporating bio-based resin in the bezel and band. Made from renewable organic materials to reduce environmental impact, the series maintains the brand's signature toughness and attention to detail. The new collection comes equipped with the following features: Shock-resistant structure 200-meter water resistance 1/100-second stopwatch Countdown timer Multi-function alarm Flash alert LED backlight (Super Illuminator) The DW6900 30th Anniversary Series will retail for $120 at select retailers, and the G-SHOCK Soho store. For more information about new releases and the G-SHOCK brand, visit About G-SHOCK CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." FOR MEDIA INQUIRIES CONTACT:5WPRgshock@ Sue VanderSchans / Cecilia LedererCASIO AMERICA, INC.(973) 361-5400SVanderSchans@ View original content to download multimedia: SOURCE Casio America, Inc.
