Latest news with #G-SHOCK
Japan Today
a day ago
- Business
- Japan Today
Casio to release new MT-G featuring original frame co-created by humans and AI
Casio Computer Co Ltd has announced the latest addition to the G-SHOCK brand of shock-resistant watches: the MTG-B4000. This new timepiece features a distinctive frame developed in a process of collaboration between human designers and AI technology. The MTG-B4000 joins the MT-G line of timepieces, all of which utilize a unique construction that makes the most of the properties of both metal and resin. Driven by its Purpose — 'Through the power to put wonder at hand, bring new levels of joy to lives one by one' — Casio continues to create new value the world has never seen before. With the G-SHOCK MT-G line, Casio continues to push the boundaries of shock-resistant construction by combining different materials, resulting in practical and original designs that go beyond conventional norms. The new MTG-B4000 is a shock-resistant watch featuring a distinctive frame that was developed in a process of collaboration between human designers and generative AI and uses a combination of different materials. For the first time in a Casio consumer timepiece, generative AI technology was integrated into the development process. In pursuit of innovative craftsmanship, designers employed this advanced technology as a creative tool to explore new design possibilities and conquer the challenge of realizing a complex, unconventional structure which would have been difficult to achieve using traditional methods. Starting with design proposals from human designers, AI conducted load simulations using decades of accumulated data on shock-resistant construction for G-SHOCK. It then proposed optimal structural configurations by evaluating factors such as structural strength, material characteristics, and machinability. These AI-generated designs were refined through repeated testing and adjustments by skilled human hands, resulting in a frame that delivers the G-SHOCK signature ruggedness with a distinctive, unconventional aesthetic only achievable through AI collaboration. A new approach was also introduced by integrating the band connection parts into the frame. This allows the frame to directly absorb loads applied to the band, reducing impact on the center case and further enhancing shock resistance. The frame is cut out from a base material consisting of laminated carbon and glass fiber sheets, resulting in a beautiful layered pattern visible from the side. The top of the bezel features finely finished surfaces, including areas treated with Sallaz polishing, giving the watch a refined appearance with a strong sense of depth and detail from every angle. Price: 176,000 yen © Japan Today
Yahoo
a day ago
- Business
- Yahoo
Casio to Release New MT-G Featuring an Original Frame Co-Created by Humans and AI
Newly Developed Structure Fusing Different Materials TOKYO, May 27, 2025 /PRNewswire/ -- Casio Computer Co., Ltd. announced today the latest addition to the G-SHOCK brand of shock-resistant watches: the MTG-B4000. This new timepiece features a distinctive frame developed in a process of collaboration between human designers and AI technology. The MTG-B4000 joins the MT-G line of timepieces, all of which utilize a unique construction that makes the most of the properties of both metal and resin. The new MTG-B4000 is a shock-resistant watch featuring a distinctive frame that was developed in a process of collaboration between human designers and generative AI and uses a combination of different materials. For the first time in a Casio consumer timepiece, generative AI technology was integrated into the development process. In pursuit of innovative craftsmanship, designers employed this advanced technology as a creative tool to explore new design possibilities and conquer the challenge of realizing a complex, unconventional structure which would have been difficult to achieve using traditional methods. Starting with design proposals from human designers, AI conducted load simulations using decades of accumulated data on shock-resistant construction for G-SHOCK. It then proposed optimal structural configurations by evaluating factors such as structural strength, material characteristics, and machinability. These AI-generated designs were refined through repeated testing and adjustments by skilled human hands, resulting in a frame that delivers the G-SHOCK signature ruggedness with a distinctive, unconventional aesthetic only achievable through AI collaboration. A new approach was also introduced by integrating the band connection parts into the frame. This allows the frame to directly absorb loads applied to the band, reducing impact on the center case and further enhancing shock resistance. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. Any use of such marks and logos by Casio Computer Co., Ltd. is under license. View original content to download multimedia: SOURCE CASIO COMPUTER CO., LTD Sign in to access your portfolio
Hype Malaysia
3 days ago
- Entertainment
- Hype Malaysia
Toughness Is Multi-Dimensional: Zizan Razak Appointed G-SHOCK's First Malaysian Ambassador
Becoming a brand ambassador for a local label is already a significant milestone, but being the first local artist to represent a global brand is an achievement on an entirely different level. Since 16th May, G-SHOCK Malaysia teased that a certain Malaysian star has been selected as the brand ambassador, with plans to unveil his identity later the same month. The day finally arrived, and it was confirmed that actor Zizan Razak is the new brand ambassador for G-SHOCK Malaysia. Not only is he the new brand ambassador, but he's also the first Malaysian to represent the brand. 'Toughness Is Multi-Dimensional, and no one embodies the unbreakable spirit and undeniable style of G-SHOCK more than Zizan Razak,' the company wrote in their Instagram post. The popular brand stated that the collaboration continues its mission to unite bold communities across Fashion, Art, Music, and Sports (FAMS) under one tough and expressive identity. According to the official website, Zizan begins his ambassadorship with the iconic G-SHOCK 6900 series, a bold timepiece that revolutionised watch design with its signature front button and triple graph dial when it first launched in 1995. His bold personality, versatility, and distinctive blend of humour, influence, and charisma make him an ideal choice as G-SHOCK's first Malaysian ambassador. The comedian brings a fresh local spirit that mirrors the brand's fearless identity, passion for individuality, and enduring legacy of toughness and innovation. At the launch event held at DADI Cinema, Pavilion Kuala Lumpur, on Wednesday (28th May), Zizan Razak was officially introduced as the new face of G-SHOCK. Being a long-time fan of the brand, the actor was obviously thrilled about his new role and shared his excitement about being chosen as the first Malaysian brand ambassador, saying it felt like a dream and that he was left speechless when first contacted about the collaboration. The movie star also took the opportunity to showcase his personal G-SHOCK collection on stage. 'People call me a Power Ranger,' he joked while displaying his prized possessions. According to The Rakyat Post, Casio Malaysia's Managing Director, Yuki Mutsui, said there were no doubts in appointing Zizan, as his journey embodies G-SHOCK's 'Never Give Up' spirit and its drive for constant reinvention. Congratulations to Zizan Razak on his new ambassadorship! Sources: GShockMalaysia, Instagram, TRP What's your Reaction? +1 0 +1 0 +1 0 +1 0 +1 0 +1 0
Yahoo
4 days ago
- Business
- Yahoo
G-SHOCK MR-G UNLEASHES THE "GOLIATH FROGMAN" - A TITANIUM POWERHOUSE BORN FOR THE DEEP
The Frogman's Legendary Dive Heritage Meets MR-G Luxury in the Limited- MRGBF1000RG DOVER, N.J., May 29, 2025 /PRNewswire/ -- Today, Casio America, Inc., proudly introduces the latest evolution in underwater toughness with the G-SHOCK MRGBF1000RG - a luxury timepiece inspired by nature's largest and most powerful frog, the Conraua goliath. A nod to G-SHOCK's legacy toughness and the MR-G's elevated craftsmanship, this limited "Goliath Frogman" is made for those who demand the ultimate in strength, style, and technical precision. Drawing inspiration from the Goliath frog's bold stature and earthy tones, the MRGBF1000RG is a premium reinterpretation of G-SHOCK's iconic FROGMAN series. The rugged case is crafted from more than 70 exterior pieces of lightweight yet ultra-durable titanium and is fitted with a green Dura Soft fluoro-rubber strap designed to mirror the amphibian's natural hues. Paired with TiC (Titanium Carbide Coating) and black DLC (diamond-like carbon) accents and a vapor-deposited green sapphire crystal case back, the result is a timepiece as striking as it is tough. Every element of the MRGBF1000RG reflects the precision engineering and artisanal design that defines G-SHOCK's iconic MR-G line. From its handcrafted details to the meticulous polishing of its titanium surfaces, the Goliath Frogman seamlessly merges performance with elevated craftsmanship. The Goliath Frogman boasts ISO 200-meter water resistance, asymmetrical case and a Dura Soft band for a comfortable fit around the wrist or sleeve of a wetsuit. Paired with tough solar power, the watch also features optimal Bluetooth® and radio control for enhanced accuracy and reliability, Super Illuminator for maintaining watch readability in dark conditions, the watch can also automatically adjust the time based on the wearer's location, making it perfect for international travels, diving session logs through the CASIO WATCHES app, and much more. The new timepiece is equipped with the following features: Shock Resistance ISO 200M Water Resistance Tough Solar Power Double LED (Super Illuminator) Light Countdown timer (60 Min.) 1/100s Stopwatch (24 Hr) Dual time (300 city capability with CASIO Watches app) 1 Daily Alarm Hand Shift Feature Date/Day Display Tide Graph Smartphone Link The MRG-BF1000RG ($4,900) is available for purchase at select retailers, and the G-SHOCK Soho Store. For more information about the G-SHOCK brand, visit About G-SHOCK CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." . About Casio America, Inc. Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit FOR MEDIA INQUIRIES CONTACT: 5WPR gshock@ Sue VanderSchans / Cecilia Lederer CASIO AMERICA, INC. (973) 361-5400 SVanderSchans@ View original content to download multimedia: SOURCE Casio America, Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
4 days ago
- Business
- Yahoo
G-SHOCK MR-G UNLEASHES THE "GOLIATH FROGMAN" - A TITANIUM POWERHOUSE BORN FOR THE DEEP
The Frogman's Legendary Dive Heritage Meets MR-G Luxury in the Limited- MRGBF1000RG DOVER, N.J., May 29, 2025 /PRNewswire/ -- Today, Casio America, Inc., proudly introduces the latest evolution in underwater toughness with the G-SHOCK MRGBF1000RG - a luxury timepiece inspired by nature's largest and most powerful frog, the Conraua goliath. A nod to G-SHOCK's legacy toughness and the MR-G's elevated craftsmanship, this limited "Goliath Frogman" is made for those who demand the ultimate in strength, style, and technical precision. Drawing inspiration from the Goliath frog's bold stature and earthy tones, the MRGBF1000RG is a premium reinterpretation of G-SHOCK's iconic FROGMAN series. The rugged case is crafted from more than 70 exterior pieces of lightweight yet ultra-durable titanium and is fitted with a green Dura Soft fluoro-rubber strap designed to mirror the amphibian's natural hues. Paired with TiC (Titanium Carbide Coating) and black DLC (diamond-like carbon) accents and a vapor-deposited green sapphire crystal case back, the result is a timepiece as striking as it is tough. Every element of the MRGBF1000RG reflects the precision engineering and artisanal design that defines G-SHOCK's iconic MR-G line. From its handcrafted details to the meticulous polishing of its titanium surfaces, the Goliath Frogman seamlessly merges performance with elevated craftsmanship. The Goliath Frogman boasts ISO 200-meter water resistance, asymmetrical case and a Dura Soft band for a comfortable fit around the wrist or sleeve of a wetsuit. Paired with tough solar power, the watch also features optimal Bluetooth® and radio control for enhanced accuracy and reliability, Super Illuminator for maintaining watch readability in dark conditions, the watch can also automatically adjust the time based on the wearer's location, making it perfect for international travels, diving session logs through the CASIO WATCHES app, and much more. The new timepiece is equipped with the following features: Shock Resistance ISO 200M Water Resistance Tough Solar Power Double LED (Super Illuminator) Light Countdown timer (60 Min.) 1/100s Stopwatch (24 Hr) Dual time (300 city capability with CASIO Watches app) 1 Daily Alarm Hand Shift Feature Date/Day Display Tide Graph Smartphone Link The MRG-BF1000RG ($4,900) is available for purchase at select retailers, and the G-SHOCK Soho Store. For more information about the G-SHOCK brand, visit About G-SHOCK CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." . About Casio America, Inc. Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit FOR MEDIA INQUIRIES CONTACT: 5WPR gshock@ Sue VanderSchans / Cecilia Lederer CASIO AMERICA, INC. (973) 361-5400 SVanderSchans@ View original content to download multimedia: SOURCE Casio America, Inc. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
