Latest news with #6thofOctoberCity
Zawya
4 days ago
- Business
- Zawya
Egypt: Al Safy Group invests $80mln to expand factory in 6th of October City
Egypt - Al Safy Group is investing $80m to expand its factory in 6th of October City, aiming to increase production capacity and meet rising demand for its high-tech product lines. Global tech giant Xiaomi has chosen the facility to manufacture its smartphones and smart screens—reflecting confidence in Al Safy's industrial capabilities and Egypt's growing competitiveness in the technology sector. Through this strategic partnership, Xiaomi is not only producing its devices in Egypt but also contributing to the country's technological advancement, leveraging Egypt's strategic location and ambitions as a regional hub. Utilising one of the most advanced manufacturing infrastructures in the Middle East and Africa, Xiaomi is integrating global expertise with Egyptian efficiency at the Al Safy factory to produce a range of smart devices. Diaa El Shaarawy, Chief Operating Officer of Al Safy Group, stated: 'Our factory is aligned with the latest global manufacturing technologies through advanced infrastructure and diverse production lines. It currently operates 25 specialised lines, 19 of which are dedicated to Xiaomi. These include six lines for television screens with an annual capacity of 500,000 units, and 12 lines for smartphones with an annual output of up to 3 million units. We also operate a packaging line and are adding new lines for smartwatches, routers, advanced cameras, and headphones—further diversifying our production and responding to growing market needs.' Islam Adel, General Manager of the Al Safy factory, said: 'Al Safy not only keeps pace with global manufacturing standards—it surpasses them in many areas. We adhere to rigorous international quality benchmarks, supported by ORT labs for durability testing, precision testing of components and final products, and compliance with ISO certifications 9001, 14001, and 45001. These all reflect our commitment to excellence.' As Xiaomi's primary manufacturing partner in Egypt and the wider region, Al Safy produces smartphones and smart screens to the same quality standards as those manufactured in China. According to Adel, this localisation strategy has reduced import costs, enhanced the competitiveness of Egyptian-made tech products, and opened up new export markets across Africa and the Arab world through Egypt's trade agreements. Al Safy Group aims to position its facility as a regional industrial hub, capitalising on Egypt's strategic geographic location and broad network of preferential trade agreements. The group continues to increase its investments and expand production lines—reinforcing Egypt's role as a rising force in electronics manufacturing and advanced industries in the region.
Zawya
5 days ago
- Business
- Zawya
Xiaomi showcases its latest smartphone production lines at AlSafy Factory in Egypt
AlSafy Group continues to develop its factory in 6th of October City through an ambitious expansion plan aimed at increasing production capacity to meet the growing demand for its advanced products, with investments amounting to $80 million. AlSafy factory represents a qualitative leap in the world of smart manufacturing and a milestone shaping the future through advanced manufacturing technologies and sophisticated production lines. It stands on par with global models. Xiaomi's choice of this facility to manufacture its smartphones and screens reflects the confidence of major companies in its production capabilities and technological leadership, which confirms Egypt's ability to strongly compete in this vital field. Through this partnership, Xiaomi is not only manufacturing its products in Egypt; Rather, it is building a technological future befitting Egypt's strategic position and regional ambitions, relying on advanced infrastructure and the most advanced production lines in the Middle East and Africa. Thus, Xiaomi combines global technology with Egyptian expertise to produce smart phones and screens at the AlSafy factory. With 25 electronics production lines, most of which operate 24/7, the AlSafy factory is vibrant and innovative, producing electronic devices to international standards. More than 1,200 workers contribute daily to providing a local product with international standards, facilitating the livelihoods of approximately 2,000 indirect workers, with plans to increase the workforce as new production lines come online. During a visit organized by the factory for a group of prominent economic journalists, the technical capabilities of the production lines and the stages of assembling electronic devices were reviewed, along with future expansion plans that include new products and target markets. As Eng. Diaa El-Shaarawy, Chief Operating Officer of Al Safy Group, says, "Al Safy Factory keeps pace with global manufacturing technology, utilizing advanced infrastructure and diverse production lines. It includes 25 specialized production lines, 19 of which are dedicated to Xiaomi products, including six for TV screens, with an annual production capacity of up to 500,000 units. The remaining 12 lines are dedicated to smartphones, with an annual production capacity of up to 3 million units. One line is dedicated to cartons and packaging materials, in addition to new production lines that include smart watches, routers, advanced cameras, and headphones, enhancing the diversity of its products and its ability to meet growing market needs." Xiaomi's choice to manufacture its phones and smart screens at Al Safy Factory is not just a passing collaboration; Rather, it is a strategic step that strengthens its global position and opens promising export prospects to the Egyptian market, while maintaining international quality standards through pioneering tests conducted in specialized laboratories within the factory itself. Eng. Islam Adel, General Manager of the AlSafy Factory, says: "In terms of manufacturing and quality, the AlSafy Factory not only keeps pace with global technology, but also exceeds it by adopting the highest quality standards, unique in the Middle East and Africa. This is achieved through ORT laboratories for testing the durability of devices and precise testing of components and final products (such as power, color, and frequencies). It has also obtained international quality certifications, ISO 9001, 14001, and 45001, as evidence of its commitment to international standards." The factory also trains local workers in the latest assembly, inspection, and quality technologies, creating a specialized national technical cadre that contributes to raising the efficiency of the Egyptian electronics industry. The Al Safy Factory, Xiaomi's main partner in Egypt and the region, has set an example of manufacturing smartphones and smart screens to the same global quality standards applied in Chinese factories. This partnership not only reduced the import bill but also enhanced the competitiveness of local products, with a portion of production directed towards export to African and Arab markets, benefiting from Egyptian trade agreements. The AlSafy Group seeks to strengthen its factory's position as a regional industrial center, leveraging Egypt's strategic location and network of trade agreements. Steadily, it is increasing its investments and expanding its production lines to meet growing demand, strengthening Egypt's position as a major player in the electronics and advanced industries market within the region.
Zawya
02-06-2025
- Business
- Zawya
Henkel Egypt launches 'Perwoll' with advanced fabric renewal technology from its 6th of October Factory
Khalil: We are investing in local industry and committed to delivering innovative products that meet the needs of Egyptian consumers. An advanced formula powered by 'Renew' technology offers complete fabric care and restores garments to look like new making it the ideal choice for consumers. Cairo – In line with its commitment to supporting the national economy and promoting local production, Henkel Egypt has announced the launch of its new fabric care product, 'Perwoll', now produced locally at its factory in the industrial zone of 6th of October City. This launch supports the Egyptian government's efforts to increase the contribution of the industrial sector to GDP by empowering local production to deliver innovative solutions tailored to Egyptian consumers. Perwoll is a valuable addition to Henkel Egypt's expanding portfolio of laundry and home care products. Its advanced formula is built on Renew technology, supported by effective enzymes that help restore fabrics by removing lint and residues, while preserving colors and textures. With every wash, it revives clothes and gives them a fresh, like-new look, offering long-lasting care and protection for all types of garments. The launch of Perwoll addresses a real and growing demand among consumers for a specialized solution in advanced fabric care. As the first product of its kind in the local market, Perwoll establishes a new product category in Egypt's laundry sector and reinforces Henkel's leadership in innovation and added value. Sherif Khalil, President and Managing Director of Henkel Egypt, commented: 'At Henkel, we believe in the importance of delivering innovative solutions that meet the evolving needs of the Egyptian consumer. We are proud to launch Perwoll for the first time in Egypt with its unique formula that introduces a new level of fabric care. This launch is more than just a new product, it represents the creation of an entirely new category in the local laundry market. It also reflects our ongoing commitment to local industry, as we continue to invest in and expand our manufacturing capabilities in Egypt.' Perwoll exemplifies Henkel's successful local expansion strategy, which includes a wide range of trusted brands across hair care, laundry, and home care segments. Henkel continues to invest in its manufacturing infrastructure and human capital to support the Egyptian economy and strengthen the competitiveness of local industry both regionally and globally. It's worth noting that Perwoll is a globally recognized brand in the fabric care segment, trusted by millions of consumers across more than 30 countries for its proven effectiveness in protecting colors and fabrics—making it a preferred choice in its category.
