Latest news with #818
Newsweek
10-08-2025
- Automotive
- Newsweek
NASCAR Driver and Model Toni Breidinger Robbed in New York, Seeks Help Online
Based on facts, either observed and verified firsthand by the reporter, or reported and verified from knowledgeable sources. NASCAR Truck Series driver Toni Breidinger revealed on X that she was robbed in New York. She took to social media to alert her fans from the Ithaca region in NY to look out for her items in case they were offered for sale on various online platforms. Ahead of the race weekend at Watkins Glen, the Victoria's Secret model revealed that her car had been broken into, and a suitcase with 'TB' written on it was stolen. It contained her personal belongings, including her 818 Tequila and Coach racing suit. It is likely that the person who executed the theft will use the internet to sell these items for a handsome price. As a result, Breidinger urged fans to look out for her items on several platforms such as Facebook Marketplace, OfferUp, Craigslist, and other mediums. She wrote on X: Toni Breidinger, driver of the #5 Sunoco 94 Octane Toyota, waits on the grid prior to the NASCAR Craftsman Truck Series MillerTech Battery 200 at Pocono Raceway on June 20, 2025 in Long Pond, Pennsylvania.... Toni Breidinger, driver of the #5 Sunoco 94 Octane Toyota, waits on the grid prior to the NASCAR Craftsman Truck Series MillerTech Battery 200 at Pocono Raceway on June 20, 2025 in Long Pond, Pennsylvania. More"Anyone in the Ithaca NY area! My car was broken into last night, and my suitcase was stolen. It's a custom Tumi suitcase with TB on it. Inside were personal items, including my 818 and Coach suits. If you happen to see a suitcase or my racing stuff that's being sold on Facebook Marketplace, OfferUp, Craigslist, or anywhere else, please send me the link." Anyone in the Ithaca NY area! My car was broken into last night, and my suitcase was stolen. It's a custom Tumi suitcase with TB on it. Inside were personal items, including my 818 and Coach suits. If you happen to see a suitcase or my racing stuff that's being sold on Facebook… — Toni Breidinger (@ToniBreidinger) August 8, 2025 Unfortunately, the 26-year-old driver experienced a disastrous moment on the racetrack, too, given the DNF she secured after her truck caught fire. She started the race from P28, but as she was making moves in the race, a mechanical failure on her Toyota ended her day after huge flames billowed from underneath. Luckily, she was able to steer it safely to the pit road before coming out unharmed. Toni Breidinger's day goes up in flames at Watkins Glen. Caution is out. — FOX: NASCAR (@NASCARONFOX) August 8, 2025 Racing in her first Truck Series season this year with Tricon Garage, Breidinger has been trying hard to improve her performance. While finishing in the top 10 seems like a distant dream, she has finished in the top 20. Acknowledging the steep learning curve she has been going through, Breidinger said in May: "Yeah, there's honestly quite a bit of things that I was kind of surprised by this year. I knew the learning curve was going to be steep, and I knew that I had a lot to learn. But I don't think I realized how much I was going to learn, how much I'm taking away. "Like, after every race, I'm like wow, I feel like a new driver because I've learned so much. So, yeah, almost the unknown of I didn't know how much new stuff I was going to learn. In so many different areas, from the tracks and the truck and the aero. Yeah, I've been learning a lot, and I'm like, I can't believe I've been learning this much. Kind of crazy, but yeah."
New Straits Times
17-07-2025
- Business
- New Straits Times
Ramssol backs loss-making subsidiary to deliver US$1mil profit post disposal
KUALA LUMPUR: Ramssol Group Bhd is backing its loss-making subsidiary, Rider Gate Sdn Bhd, to deliver a profit after tax of at least US$1 million following the disposal of a 40 per cent stake to NASDAQ-listed SAGTEC Global Ltd. The company clarified that the profit guarantee applies specifically to Rider Gate and not Ramssol, correcting an earlier announcement made on July 14. "Ramssol warrants and guarantees that Rider Gate shall deliver a profit after tax of no less than US$1 million in the following one full financial year after completion," it said in a stock exchange filing. The clarification comes after Bursa Malaysia requested additional information on the terms of the proposed disposal, which involves Ramssol receiving shares in SAGTEC in exchange for the 40 per cent equity interest. Rider Gate posted a net loss after tax of RM283,722 and a net liability of RM351,818 for the financial year ended Dec 31, 2024, while SAGTEC recorded a net profit of RM6.93 million and net assets of RM17.38 million. Ramssol stated that while the share sale agreement includes the profit guarantee, it does not contain any clause specifying enforcement mechanisms should the target not be achieved. "SAGTEC is entitled to pursue any legal remedy that they see fit if the profit guarantee is not met. However, the parties have mutually agreed to operate based on a trust-based commercial relationship and understanding between themselves," it said. The company said it considers the target achievable, citing Rider Gate's commercialisation since January 2025. "With more than 150 registered dealers and the potential to grow its network to 1,000 dealers within the first year of launch, the company is of the view that the profit guarantee is realistic," it added. Ramssol highlighted that there are no liabilities, including contingent liabilities, remaining with the group following the disposal, and no guarantees were extended to either SAGTEC or Rider Gate. The fair market value of Rider Gate's software platform is estimated between RM24.26 million and RM29.49 million, based on a valuation by Strategic Capital Advisory Sdn Bhd using the discounted free cash flow to firm method.
Yahoo
30-04-2025
- Automotive
- Yahoo
Why 818 Tequila tapped a NASCAR driver to accelerate cultural marketing
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Founded in 2021 by Kendall Jenner, 818 Tequila has looked to distinguish itself by mixing a cocktail of spirits, fashion and digital culture to woo Gen Z and millennial consumers. The approach is working: While the tequila category grew 2% in volume in 2024, 818 saw 40% year-over-year volume growth, per data shared by the brand. The brand's latest effort adds a shot of sports to its marketing. Last week, 818 announced its first national sports partnership, teaming with NASCAR driver Toni Breidinger, a 25-year-old star in both motor sports and fashion. For the brand, the collaboration serves several needs. 'Alcohol is a ground game — it's all about the market — and NASCAR is really prevalent in a lot of these markets that we're super-focused on right now,' said CMO Kathleen Braine. 'Also, because we're empowering a female driver in NASCAR, it's really aligned to what Kendall has experienced as a female founder in the alcohol space. There's a lot of alignment there.' Breidinger is the first Arab-American woman to compete in NASCAR and holds a record for the most top-ten finishes by a female driver. She's also the sport's most-followed driver, with more than 5 million followers, and has partnered with brands including Gatorade, Celsius and Raising Cane's. Her team reached out to 818 to initiate the deal. 'Sports partnerships, especially with alcohol, are really competitive, and we're a really small brand, so it's exciting that she was interested in partnering with us and felt that we were the right brand for her,' Braine said. The brand will takeover the Nashville Speedway race on May 30 as Breidinger's primary sponsor and host an exclusive VIP experience and after-party at the event, and 818 branding will be featured on Breidinger's car and racing gear throughout the 2025 NASCAR Craftsman Truck Series season. Along with an alignment of values, the partnership has a visual throughline as well. 'Vehicles have been part of our aesthetic and our marketing since the very beginning,' Braine said. 'We also have a in our marketing — a lot of that is drawn from how NASCAR does branding.' The experiential aspects of 818's partnership with Breidinger demonstrate what the brand has learned from other activations. The brand has been involved with Coachella for years and each iteration has seen an evolution of its efforts, from a gas station-themed pop-up in 2022 to an event for 1,500 attendees featuring a major musical act this month. The 818 Outpost is a model for bringing together consumers, influencers and trade partners. 'We're looking for both their experience on that day to be perfect, and then also to see how that content can resonate with a broader audience nationally via social media,' Braine said. The 818 Outpost also included a pop-up element sponsored by Sprinter, the ready-to-drink vodka soda that is 818's sister brand in more ways than one: the brand was founded by Kendall's sister Kylie Jenner and, like 818, falls under the umbrella of the Calabasas Beverage Co. Braine, who is CMO for both brands, looks for marketing opportunities for a pair of beverages aimed at different drinking occasions. 'The branding is very different. 818's aesthetic is very specific, and Sprinter has a bolder, sportier branding, but they work together really well when they need to, from a branding standpoint,' the executive said. 'We like to have them each get their moments to shine when it makes sense.' Recommended Reading 818 Tequila mixes cocktail of sustainability, social media and celebrity
Bloomberg
08-03-2025
- Business
- Bloomberg
Celebrity Tequila Braces for Trump's Tariff Burn
Love it or hate it, the entertainer-turned-spirits-purveyor trend is about to hit a painful new roadblock. What do Matthew McConaughey, Dwayne 'The Rock' Johnson and Kendall Jenner have in common? In the past five years, they've all used their megastardom to add to a growing lineup of celebrity tequilas—an already crowded category that now risks getting slammed by President Donald Trump's incoming tariffs. Jenner's 818 tequila business, an homage to her SoCal area code, has built up a half year's worth of inventory across the US before a possible trade war with Mexico, says Mike Novy, chief executive officer of Calabasas Beverage Co., which operates the brand. The 818 brand is also reconsidering some of its planned limited-edition releases in the latest sign of the turmoil rocking the once-solid Mexican spirits market.
