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Fashion Value Chain

Himalaya's Bhringaraja Hair Campaign Celebrates Friendship

Himalaya Wellness introduces its latest integrated campaign for the Anti-Hair Fall Shampoo, championing the power of Bhringaraja—also known as the 'King of Hair'—as a natural and effective remedy for hair fall. Staying true to the brand's philosophy of using nature's goodness, the campaign tells a touching story of friendship to reassure women about finding trusted hair care solutions. The film features two girls enjoying a swing ride under the open sky, where one expresses fear of falling. Her friend comforts her, symbolizing the support and reliability of Himalaya's shampoo in preventing hair fall. This narrative aligns with the campaign's core message: 'Won't Let You Fall'—a metaphor for the strength of both friendship and Himalaya's plant-powered formula. Ragini Hariharan, Marketing Director – Beauty & Personal Care at Himalaya Wellness, said the brand remains committed to delivering nature-based hair solutions, with Bhringaraja at the center of this latest story. She emphasized that the campaign reflects emotional security and natural strength. Naveen Raman, Executive VP & South Head at 82.5 Communications, highlighted the campaign's creative idea—infallible friendship—portraying a dependable companion who supports you through all challenges, much like Himalaya does in your hair journey. The TVC will air across Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana, while a wider digital campaign, featuring influencer content and targeted rollouts, will connect with audiences across India.