2 days ago
Mattel releases 'Clueless' Barbie dolls for the movie's 30th anniversary... but only for a limited time
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'As If!' the 30th anniversary of the famous movie Clueless wasn't a big enough deal, Mattel has now released a brand new line of Barbie dolls to celebrate the staple 'it girl' movie of the 90s.
Creators of the dolls are 'totally buggin' as the line features main characters Cher and Dionne, bringing to life the essence of the cult-classic 90's movie.
Inspired by Jane Austen's novel Emma, Clueless was written and directed by Amy Heckerling and earned $56.7 million worldwide following its July 1995 release.
It immediately became a pop culture favorite, with iconic lines like 'whatever!' and, 'she's my friend because we both know what it's like to have people be jealous of us' from main character Cher (Alicia Silverstone) about her best friend Dionne (Stacey Dash).
The socially successful and somewhat shallow teens live their luxurious life in Beverly Hills, where they indulge in all things shopping, playing with digital wardrobes and driving enviable convertible cars.
After her first day of junior year, Cher takes upon herself philanthropic duties, in which she undertakes the responsibility of giving the new loner girl, Tai, a much needed makeover.
She starts to 'bug,' however, when she finds out Tai has become more popular than she ever was, while also struggling with the emotional journey of finding her perfect boyfriend…. which turns out to be her ex-step brother, Josh (Paul Rudd).
The movie pokes fun at popular high schoolers of the 90s, while also shedding light on the fact that Cher, the glamorous and rich party girl, struggles with her own self-image issues.
'Girls and women all over the world respond to the movie to this day because the characters have this sense of themselves,' says costume designer Mona May, who spoke to the New York Post.
'Even though Cher had flaws and was self-centered, her actions come from trying to improve the world as she's improving herself.'
Its iconic quantities have carried on 30 years later, as Mattel looks to re-imagine the renowned Cher and Dionne duo.
Looking to mirror the playful preppy look of the 90s compared to the grunge aesthetic that took the fashion world by storm, Mona May used plaid in Cher and Dionne's duo outfits to show off the defining look of the era.
The Cher doll, features her classic sunshine yellow plaid suit with a pleated skirt, matching blazer and over-the-knee white socks.
'The doll also carries a mini white backpack, cellphone and learner's driving permit… a homage to her not-so great driving skills.
The Dionne Barbie doll, wears a black-and-white plaid suit with a ribbon and rose donned top hat.
'The doll carries a cellphone as well, obviously.
The dolls are now available for pre-order and set to be released to the public on July 19th, with each available for $59.40 on the Walmart website and $55.99 on Amazon and Target websites.
