Latest news with #A&MAwards
Biz Bahrain
27-05-2025
- Business
- Biz Bahrain
Bahrain's AI Sector Witnesses 17% Annual Growth, Paving the Way for Retail
Innovation Bahrain is experiencing a robust surge in artificial intelligence investments, with AI adoption in the retail and marketing sectors growing at an estimated 17% annually. This technological leap is helping redefine how businesses communicate with consumers, moving beyond traditional advertising to real-time, data-informed storytelling. The A&M Awards hosted by FancyTech spotlighted this transformation, honoring brands that have embraced AI-driven marketing innovation. While FancyTech played a supportive role in the event, its influence was unmistakable—pushing the boundaries of what's possible in digital marketing. FancyTech's end-to-end content platform allows brands to generate multiple creative variations using automated tools. For Bahrain-based marketers, this means achieving greater campaign diversity and speed without increasing costs. The impact is clear: brands are now able to test, adapt, and respond in ways that were previously impractical or expensive. 'Artificial Intelligence is a key pillar of Bahrain's Economic Vision 2030. We are empowering industries to adopt AI through national frameworks and training programs,' – Bahrain Economic Development Board. 'Marketing powered by AI helps brands break free from one-size-fits-all content. We're seeing the impact of hyper-personalization across the Gulf,' said William Li, CEO of FancyTech. Retail businesses across Bahrain are aligning their strategies with consumer expectations for relevance and immediacy. AI is empowering teams to deliver personalized messages that speak to specific demographics—on social media, web, and offline platforms. FancyTech's quiet but strategic presence is contributing to a growing ecosystem of innovation in Bahrain's digital economy. The awards also highlighted the efficiency gains that AI brings. Traditional production cycles are being replaced by streamlined, intelligent systems that reduce manual workload and improve creative agility. For smaller businesses and startups in Bahrain, this creates a level playing field—where quality content no longer depends solely on big budgets. As the country accelerates its national digital agenda, tools like those offered by FancyTech are becoming vital for staying competitive. The company's model of smart automation, paired with human insight, is setting a new standard in marketing execution. The A&M Awards revealed that Bahrain is ready—and already on its way—to becoming a beacon of AI-powered brand transformation in the region.
Mid East Info
13-05-2025
- Business
- Mid East Info
FancyTech debuts in MENA to empower brands with scalable, on-brand content through GenAI - Middle East Business News and Information
FancyTech, a global leader in commercial content generation, announces its strategic expansion into the Middle East. With a proven track record of serving over 1,000 clients across more than 10 countries—including brands from the retail, e-commerce, financial services, and real estate industries —FancyTech is poised to help innovative brands reimagine how visual content is imagined, produced, and delivered. Reimagining Visual Content Creation: In an era where consumers demand personalized, high-quality content delivered swiftly, FancyTech offers a transformative solution. By developing custom-trained AI models tailored to each brand's unique identity, FancyTech enables the rapid generation of brand-consistent assets for different customer touchpoints. Streamlining the Marketing Workflow: Beyond content creation, FancyTech can manage the entire content lifecycle—from generation to final distribution. This comprehensive, end-to-end approach empowers marketers to craft highly tailored content that resonates with specific audience segments while also enhancing their ability to scale personalized experiences efficiently and effectively. Strategic Launch Aligned with Regional Creativity: To mark its entry into the MENA market, FancyTech has partnered with the inaugural A&M Awards, also known as THE TAG— the world's only dedicated awards for creative excellence in retail advertising and marketing campaigns—across omnichannel, digital, content, and media. The event will take place on May 15, 2025, at the JW Marriott Hotel Marina in Dubai. This collaboration underscores FancyTech's commitment to fostering creativity and innovation within the regional retail sector. The A&M Awards bring together a unique mix of regional expertise and leadership—featuring over 40 nominated brands across 12 categories. Among them are some of the most influential names in MENA retail, including Barn's, Beauty Secrets, and Nayomi from Saudi Arabia; Zoom and Autopro (ENOC), Kibsons, Choithrams, and Max Fashion (Landmark Group) from the UAE. Joining them are globally recognized giants like Crate & Barrel (US), Costa Coffee (UK), Nando's (South Africa), and Papa John's (US)—brands known for setting benchmarks in customer experience, brand storytelling, and marketing innovation at scale. Entries will be evaluated by a cross-disciplinary jury of industry leaders from the Yale School of Management, Interbrand, Dubai Design District, Mullen Lowe Lintas, BPG Group, and more. About FancyTech: FancyTech is a global leader in AI-generated content, specializing in high-quality, brand-aligned visual content for businesses. FancyTech helps businesses looking to integrate AI across marketing and digital experiences. In 2024, the company was named Grand Winner of the LVMH Innovation Award at Viva Tech and featured on Forbes Asia's '100 to Watch' list. With deep expertise in AI-powered creative and scalable commercial content, FancyTech is shaping how enterprises harness artificial intelligence to elevate their brands and accelerate innovation.
