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Huge holiday hotspot sees big drop in UK tourists after locals 'demonise' them
Huge holiday hotspot sees big drop in UK tourists after locals 'demonise' them

Daily Mirror

time6 hours ago

  • Daily Mirror

Huge holiday hotspot sees big drop in UK tourists after locals 'demonise' them

Benidorm is one of the biggest winners in Spain of the drop in British holidaymakers choosing Magaluf following the party resort "clean-up", local bar and nightclub chiefs say A Spanish holiday resort once beloved by Brits is seeing its popularity falter amid efforts to tidy up its image. According to Miguel Perez-Marsa, head of the ABONE nightclub association on Majorca, young Brits are shunning Magaluf. The area used to be overrun by UK tourists during the summer but now attracts a more diverse European crowd. Miguel argued that Brits feel "demonized." ‌ French and Italian visitors, who tend to drink less and spend less on nights out, are filling the void left by British revellers. At the same time, British youths, once the mainstay of Magaluf's raucous Punta Ballena strip, have been "steam-rollered" and are now heading to Benidorm and other "more-welcoming" resorts, Miguel said. ‌ While more British families are visiting Magaluf, they're choosing all-inclusive deals, which means they're spending less money outside their hotels, Miguel told Diario de Mallorca. The reputation of Magaluf took a hit following the release of a scandalous sex video in June 2014, involving a British tourist in a bar, which resulted in a year-long closure of the establishment and a concerted effort by local authorities to clean up the resort's image. Magaluf's infamous party strip has been under the spotlight since Majorca's leading politician at the time, Jose Ramon Bauza, slammed Punta Ballena as "500 metres of shame". This came after an 18-year-old girl was tricked into performing sex acts for a supposed free holiday, only to receive a cocktail named 'Holiday'. Fines reaching up to £50,000 were introduced for tourists caught balcony jumping, and alcohol service with meals at all-inclusive hotels in areas like Magaluf was restricted under a regional government decree targeting 'drunken tourism', introduced five years ago. Last year saw even stricter measures, including £1,300 penalties for street drinking and mandatory night-time shutdowns of alcohol-selling shops in parts of Magaluf. ‌ In May 2024 the Mirror's Hollie Bone visited Magaluf and was shocked by the levels of debauchery on display, despite these efforts. "In just one night our reporter was offered cocaine five times and witnessed a stag party buying a huge can of nitrous oxide, known as hippy crack, before using it openly in a bar. And previous visitors have urged those going this year to be careful as thuggish bouncers, incidents of spiking and theft still plague the party town," she wrote. ‌ "During our week in Magaluf we witnessed several blatant breaches of the new laws. We saw members of the stag party buy two one litre bottles of vodka and gin after making an after-hours deal with a takeaway owner at 3am. The same group also bought the nitrous oxide and inhaled balloons of the gas in front of nonchalant bar workers. "Revellers are still enticed into bars by the offers of a free shot with their first drink. For some young Britons a summer season here is still as attractive and exciting as it was eight years ago. One barman from Tottenham, North London, told us he came here in 2016 and has never looked back." During a visit in May last year, Britain's then-Ambassador to Spain, Hugh Elliott, called on visitors in the Majorcan hotspot to "show responsibility" and remember they are "guests" in Spain. British holidaymakers form the majority of Benidorm's international visitors. Recent statistics revealed that over two-thirds of the Costa Blanca resort's tourists in May were from overseas, with an encouraging average hotel occupancy rate of 84.7% for the month. This Sunday an anti-mass tourism demonstrators are gearing up for another rally in the Majorcan capital, Palma. The event is orchestrated by activist group Menys Turisme, Mes Vida, with a coalition of 60 organisations confirming their participation. Activists from other cities such as Barcelona and San Sebastian are set to join in a series of synchronised protests. A spokesperson for Menys Turisme, Mes Vida declared last week: "We will demonstrate for the right to a decent life and to demand the brakes are put on the touristification of this island."

Majorca crisis as British tourists 'abandon' famous seaside isle for rival hotspot
Majorca crisis as British tourists 'abandon' famous seaside isle for rival hotspot

Edinburgh Live

time9 hours ago

  • Edinburgh Live

Majorca crisis as British tourists 'abandon' famous seaside isle for rival hotspot

Our community members are treated to special offers, promotions and adverts from us and our partners. You can check out at any time. More info Brits are increasingly shunning a well-known seaside town in Majorca in favour of Benidorm, which is deemed "more welcoming". According to Miguel Perez-Marsa, president of Majorca's ABONE nightclub and entertainment association, holidaymakers now feel "demonised" in Magaluf. The town, located on Majorca's western coast and previously a top destination for young British tourists, is now attracting more French and Italian visitors who tend to be less interested in partying. Perez-Marsa told Diario de Majorca that young British tourists had been "driven out" of Magaluf, which was once famous for its vibrant party scene. In recent years, Magaluf has seen an influx of British families taking advantage of all-inclusive deals, but they often spend less time exploring the local area, ultimately affecting local businesses. Meanwhile, young tourists are flocking to Benidorm, which has undergone a "clean-up" and is now seen as a more appealing destination. Magaluf's reputation took a hit in 2014 when it was labelled a "lawless party resort" following the release of shocking footage showing a British tourist engaging in explicit behaviour with multiple men in a bar. The incident prompted a crackdown on the town's party strip, with local authorities introducing fines for drunken tourists and restrictions to curb excessive behaviour. At the time, Jose Ramon Bauza, Majorca's top politician, condemned the Punta Ballena party strip as "500 metres of shame". Benidorm has taken a stern approach to manage rowdy behaviour by imposing fines of up to £1,300 for street drinking, along with night-time closure of shops selling alcohol in specific areas, reports the Express. The resort is notably popular with Brits, confirmed by last week's figures showing British tourists as the leading visitors in Benidorm with an impressive 84.7% average hotel occupancy rate this May. Despite this, Spain continues to witness anti-tourism rallies, with a major protest scheduled for the coming Sunday in Palma, where around 60 collectives are expected to join forces. Echoing the sentiments of those protesting, a spokesperson from the organising group stated last week: "We will demonstrate for the right to a decent life and to demand the brakes are put on the touristification of this island."

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