Latest news with #ABX
Reuters
07-05-2025
- Business
- Reuters
Barrick CEO says spending $15 mln a month on Mali mine
TORONTO, May 7 (Reuters) - Barrick ( opens new tab CEO Mark Bristow said the miner is spending $15 million a month to keep its Mali mine running, and that he does not know where the government is keeping the gold that it confiscated from the company. Speaking in an interview about the long-running conflict with Mali authorities, Bristow said the government walked back on an agreement three times, and called the jailing of Barrick employees in the country a human rights violation.
Forbes
21-03-2025
- Business
- Forbes
Six ABX Marketing Challenges For B2B SaaS And Their Solutions
Salman Shahid, CEO at OXO Packaging. With advancements in technology, most B2B buyers look for personalized solutions that can help their business grow exponentially. There are different strategies your business can implement to offer customized services, and one highly effective strategy is account-based experience (ABX) marketing. ABX marketing allows B2B SaaS companies to offer highly tailored strategies to engage high-value accounts and maximize ROI. However, your business can encounter several challenges when implementing this strategy. Read on to explore six of these challenges and ways to solve them. As a B2B SaaS company, audience analysis is crucial for your business when implementing an ABX marketing strategy. It is important to stay ahead of the curve and outrank your competitors when landing clients. You can identify the gaps within audience research and offer experiences that your competitors are failing to provide. There are different automated tools to help you perform a reliable audience analysis. Using these tools, you can find the strengths and weaknesses of your competitors and implement strategies in accordance to offer more value to your customers. For example, you can use solutions such as Kantar Marketplace or System1 Group to get data-driven audience insights. The more relevant data you have, the easier you'll find it to craft and implement your ABX marketing strategy and get the results you want. As a business, you should take into consideration the resources, budget, time and staff required before defining the approach to your ABX marketing strategy. Generally, there are three approaches your business can implement to provide tailored marketing experiences to your accounts: • 1:1 Approach: This offers hyper-personalized experiences to high-value clients from the list of ICPs. • 1:Few Approach: This focuses on tailored experiences to more than one account. • 1:Many Approach: This provides an all-inclusive experience to all accounts on the ICP list. The best approach is to start with a 1:Few or 1:Many approach, as these two are more time and resource-efficient. Data discrepancies can occur within the different departments of your business. For example, there can be a disagreement between your sales and marketing teams about lead qualification, defining metrics and utilizing different tools. Disagreements like these can result in a mismatch of goals and blur the goalposts to stop you from getting the desired outcomes. And you can eventually lose accounts and run into data compliance challenges if discrepancies aren't avoided. Using an integrated CRM for ABX marketing can minimize data discrepancies and ensure smooth and accurate results for your campaigns. For example, you can choose from popular options like HubSpot, Typeform and Zoho to save the data accurately. You can also use FOSS solutions like SuiteCRM for your ABX marketing campaigns. Before finalizing your CRM, ensure you get all your teams on the same page to avoid data discrepancies and get desired results faster. ABX marketing demands highly customized content, which requires more marketing resources. This can ultimately cause a strain on the budget your finance team has allocated. Creating personalized content for accounts, without automation, can slow down the efficiency of your business model. Using AI automation can help your business create a comprehensive and detailed content library that can cater to every account. Leveraging AI can help your business model tailor the content specifically to the individual account's needs. AI tools can analyze heaps of data to understand the needs of every account and can group similar ones. This automation can help your business create personalized marketing collateral more accurately and efficiently. For example, you can use solutions like Watson Campaign Automation or Salesforce Marketing Cloud to automate your ABX marketing campaigns. You can also use these types of tools to send personalized messages in bulk or track the performance of your campaigns more easily. Results in B2B SaaS often take time, and it can be hard to measure immediate success when implementing your ABX marketing strategy. This is why employing KPIs is crucial to evaluate account-based experience success. Implement AI within your business model, or use tools such as Simple Analytics, ClickUp and Turtl to measure engagement metrics and pipeline velocity. Real-time data tracking can help you to take result-driven actions and adjust your KPIs according to your needs. KPIs powered by detailed analytics can help your business optimize your ABX marketing strategies and offer better experiences to your accounts. More reliable data will also help you make informed future ABX marketing decisions. Scalability in an ABX marketing strategy becomes an issue as you have to offer personalization to each account individually. A 1:1 strategy is not as scalable as the other two because it requires more resources for personalized experiences for your accounts. To achieve scalability, you can prioritize high-value ICPs and offer personalized resources to these accounts. Once these valued customers are nurtured, gradually introduce more accounts to these personalized changes. Microsoft's strategy of 1:Few for making Copilot a household GenAI solution for enterprises is a great example of making ABX marketing scalable in the long run. In May 2023, Microsoft introduced the Early Access Copilot Program for 600 enterprise customers. After initial success, the program was made available for enterprise accounts worldwide. Microsoft's 1:Few approach eventually got scaled into 1:Many as it provided results that Microsoft had expected. In August 2024, Microsoft published the success story of Insight Enterprises. This report showed how Insight Enterprises was able to streamline business operations using Microsoft Copilot—a testament to Microsoft's ABX marketing success. With the right ABX marketing strategy, your business can improve its marketing and achieve sales success faster. Test ABX marketing strategies to offer personalized solutions to high-value accounts. If you can overcome the challenges faced in ABX marketing by implementing the solutions discussed above, you can win goals faster in the long run. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Yahoo
19-03-2025
- Business
- Yahoo
Primo Partners with ABX to Bring PB01 Closer to Taiwan's Prostate Cancer Market
Primo Partners with ABX to Bring PB01 Closer to Taiwan's Prostate Cancer Market. TAIPEI, Taiwan, March 19, 2025 (GLOBE NEWSWIRE) -- In response to the growing burden of prostate cancer in Taiwan, Primo Biotechnology Co., Ltd. ('Primo') has formed a strategic partnership with Germany-based ABX advanced biochemical compounds GmbH (ABX) to lay the groundwork for introducing PB01 to the Taiwanese market. Data from Taiwan Cancer Registry indicate a steady increase in both, the incidence and mortality of prostate cancer, in recent years [1], underscoring the urgent demand for more accurate diagnostic tools. Radelumin, an innovative diagnostic radiotracer tailored specifically for prostate cancer patients, has already gained approval in France and multiple European countries [2]. Using advanced PET/CT imaging technology, Radelumin and its equivalent for the Taiwanese market, PB01, enable precise detection of Prostate Specific Membrane Antigen (PSMA) expression, helping physicians identify and monitor prostate cancer with exceptional accuracy. Since its European debut in 2021 [2], Radelumin has become a widely adopted tool for early detection, staging, and recurrence monitoring in high-risk prostate cancer cases. The partnership between ABX and Primo aims to bring this vital diagnostic tool to Taiwan, offering a new level of precision in cancer care. Primo CEO's statement: 'Precision treatment begins with precise diagnosis. The official introduction of PB01 in Taiwan is not only a beacon of hope for Taiwanese prostate cancer patients but also a groundbreaking milestone in ushering a new era of precision radiological diagnostics for cancer care in the region.' ABX CEO's statement: 'Primo is an excellent partner in Taiwan, known for its robust and compliant manufacturing capabilities. We are confident of PB01's potential in the Taiwanese market and look forward to seeing this technology become a cornerstone of precision medicine for prostate cancer.' About ABX advanced biochemical compounds GmbH ABX is a worldwide leader in the production of starting materials for radiopharmaceuticals, headquartered in Germany. The company specializes in research, development and manufacture of precursors, reagent kits and cassettes used in radiochemical labeling reactions, providing high-quality products and services in multiple countries and regions. ABX is dedicated to innovation and quality, advancing the global nuclear medicine field. About Primo Biotechnology Co., Ltd. Primo is a leading biotech company specializing in the development and manufacturing of radiopharmaceuticals. With internationally certified facilities, Primo is committed to using precision molecular imaging technology to bring hope and a future to cancer patients. Headquartered in Taipei, the company collaborates with domestic and international partners to drive advancements in precision cancer care. For more information, visit and follow on Facebook and LinkedIn. Source: [1] Taiwan ministry of health and welfare national health service, Taiwan cancer registry. [2] ABX's press release in 2023. Media Contact: Sunny Chen Job Title: Marketing Manger Email: Company: Primo Biotechnology Co., Ltd. Website: A photo accompanying this announcement is available at
