Latest news with #ABZORB2010
Nylon
2 days ago
- Entertainment
- Nylon
New Balance explores the 2000-era of running influences with the new ABZORB 2010 and ABZORB 2000
First introduced in 1993, New Balance's ABZORB cushioning had revolutionised running technology, becoming a signature feature of several fan favourite lifestyle models. Now, both the ABZORB 2010 and ABZORB 2000 have each turned into a fresh visual design statement that delivers exceptional comfort while honouring the brand's running heritage. ABZORB 2010 New Balance ABZORB 2010, $219. Image courtesy of New Balance. New Balance ABZORB 2010, $219. Image courtesy of New Balance. Combining the excitement of an innovative, all-new style with a sense of familiarity, the ABZORB 2010 ($219) is crafted with a segmented ABZORB sole unit which features more expansive proportions, becoming the centerpiece of this design, and paired with a diamond-knit mesh upper for an updated twist on a classic look. The New Balance ABZORB 2010 is now available at New Balance in ION Orchard, Paragon, Jewel Changi, and VivoCity, as well as online at ABZORB 2000 New Balance ABZORB 2000, $239. Image courtesy of New Balance. After its preview at Milan Design Week in early April, the new ABZORB 2000 ($239) offers a new look at visible tech where the design process is incorporated with 3D tools to help create a hyper detailed articulated sole unit, and capture curves that are not easily represented on paper. New Balance ABZORB 2000, $239. Image courtesy of New Balance. New Balance ABZORB 2000, $239. Image courtesy of New Balance. The experimental design features a full-length combination of ABZORB cushioning and ABZORB SBS pods, using a distinctive feature of 2000s running-inspired classics as a focal point. The New Balance ABZORB 2000 will be available from 12 June at New Balance ION Orchard and Paragon, as well as online at
Hypebeast
3 days ago
- Entertainment
- Hypebeast
Three More New Balance ABZORB 2010s Are Coming
Name:New Balance ABZORB 2010Colorways:TBCSKUs:U2010SGR, U2010TTO, and U2010TTBMSRP:$160 USDRelease Date:Summer 2025Where to Buy:New Balance TheNew Balance ABZORB 2010is one of two new models from the American sportswear brand to be making serious noise this year. Since leaking a few months ago, we've already seen it in the hands ofNew Balancecollaborators likeRonnie FiegandRich Paul. Meanwhile, in-line looks continue to launch and we now have a preview of three more colorways on the way this year thanks to early retailer product pages. Pictured first is a sandy brown rendition of the shoe that sees various light browns paired together with gray 'N' logos hosting lime green linework on each side of the midfoot while a yellow midsole complements the upper. The second version of the shoe sees it start with a similar beige base, however, it instead sees black and gray overlays present across the upper. From there, an all-black colorway emphasizes the sneaker's mixed material build to round out the range. At the time of writing, New Balance has not yet announced when these three takes on the ABZORB 2010 will be dropping. Stay tuned for updates, including a complete look at each pair, as we currently expect the trio to drop this summer via New Balance and select retailers at a starting price of $160 USD each.
Hype Malaysia
15-05-2025
- Lifestyle
- Hype Malaysia
New Balance ABZORB 2010 & 2000 Have Just Dropped & We're Obsessed!
New Balance is back, shaking up the sneaker scene with a fresh take on its legendary ABZORB cushioning technology. Say hello to the ABZORB 2010 and ABZORB 2000 — two sleek, 2000s-inspired kicks that blend throwback vibes with next-level comfort and style. First launched in 1993, ABZORB cushioning changed the game for runners, and now it's making waves again. The ABZORB 2010 flexes a bold, segmented sole and diamond-knit mesh for a look that's both familiar and futuristic. Meanwhile, the ABZORB 2000 stuns with its minimalist upper and a full-length sole packed with cutting-edge cushioning tech — all crafted using 3D design wizardry for smooth curves and sharp details. Charlotte Lee, Design Manager at New Balance, shares, 'It was all about mixing heritage with a modern twist. We kept the iconic elements but reimagined them for today's style-savvy runners and sneakerheads.' The ABZORB 2010 kicks off the drop, and is now available at New Balance stores in The Exchange TRX and Pavilion KL, as well as online. The ABZORB 2000 follows in June — just in time to elevate your sneaker game. The ABZORB 2010 is now available online and at New Balance stores in The Exchange TRX and Pavilion KL. The ABZORB 2000 will follow in June 2025.
Hype Malaysia
11-05-2025
- Business
- Hype Malaysia
New Balance Malaysia Kicks Off Grey Days 2025 With New Pop-up & In-Store Experiences
New Balance proudly announces the start of Grey Days 2025 – the month-long celebration of its signature colour. For years, Grey Days has been a homage to everything New Balance represents, bringing together the brand's family of ambassadors and athletes for a range of special-edition products, events, and stories. Originally introduced in the 1980s to build a superior urban running shoe, the colour Grey continues to embody New Balance's dedication to craft, quality and fearless independence in every field. While vivid colours and bright whites became the order of the day for athletic wear, New Balance's Grey stood out amongst its competitors – all while proving to be a perfect complement to the concrete and asphalt backdrop of road running. Grey Days 2025 is an expression of Grey as a limitless possibility. The classic New Balance shade is applied in various forms across twenty-one footwear and eleven apparel styles, ranging from all-time classics to modern favourites. The reissue of the 1300JP, the legendary style released once every five years, brings extra excitement to this year's celebration. The 1300JP stands out as one of New Balance's most sought-after styles, for its rarity, impeccable craftsmanship and unique place in global sneaker culture. 'Whether you're new to the brand or a longtime loyalist, Grey embodies the promise of everything that sets New Balance apart. The symbolism of Grey has remained central to the brand for decades, and Grey Days 2025 showcases its diverse appeal,' said Brian Lynn, Global Vice President of Lifestyle. 'By bringing together an array of our athletes and ambassadors to highlight these exclusive styles, we are honouring the versatility and authenticity that is core to both our heritage and our future.' Grey Days 2025 highlights several key launches throughout May. The launches include: May 1: The Grey Shop launches in New Balance stores and on the New Balance website and will include new and existing Grey styles from the brand's lifestyle, performance, and kids ranges, including the 740, 9060, 1000, T500, Fresh Foam X 1080v14, and more, in addition to a selection of timeless Grey apparel. May 14: The 1906 Loafer launches in Malaysia. A reenvisioned classic penny loafer, this juxtaposition of sneakers and formal wear has been in high demand since launching late last year. May 22: The ABZORB 2010 and 471 launch. The latest model launches from New Balance. Both are inspired by the brand's running heritage, ABZORB 2010 being a progressive take on 2000s-era running and 471 being the consumer's new go-to reimagined from '70s running silhouettes. May 29: The 1300JP launches. Released just once every five years, New Balance's 1300JP has become one of the sneaker world's most sought-after styles. As part of the Grey Days 2025 celebration in Malaysia, New Balance Malaysia launched two key experiences – the dedicated Pop-up at Pavilion Kuala Lumpur and the in-store experience at New Balance Pavilion Kuala Lumpur. The Pop-up is open from 9th to 18th May 2025, while the in-store experience is available from 9th May until 2nd June 2025. Customers can check out the latest Grey Day collection, join a hands-on workshop, and get a limited edition tote with a minimum purchase. The Grey Days collection is now available at and at select New Balance stores, with in-store availability limited to selected models (Please note that some models may contain pigskin). Visit New Balance Malaysia's Facebook to find out more about the Grey Days 2025 celebration.
Nylon
01-05-2025
- Entertainment
- Nylon
New Balance celebrates its annual Grey Days in a month-long celebration featuring new grey styles
As only the most iconic shade of the New Balance range, the colour grey has been synonymous with the lifestyle brand and to kick off its annual tribute this year, New Balance will be bringing Grey Days back — a month-long celebration that pays homage to the colour's legacy. Image courtesy of New Balance. Born in the 1980s, Grey has defied the neon-drenched trends of its time to become a visual signature that not only complements the grit of concrete but also the rhythm of the streets and the quiet confidence of those who move differently. This year's collection reimagines Grey in all its forms ranging from archival icons to future-forward favourites with 21 footwear and 11 apparel styles. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. On 1 May, The Grey Shop will open with new and existing Grey styles from the lifestyle, performance, and kid ranges, including the 740, 9060, 1000, T500, Fresh Foam X 1080v14, in addition to a selection of timeless Grey apparel. Image courtesy of New Balance. Image courtesy of New Balance. If you've been eyeing that viral pair of New Balance loafers, mark your calendars for 14 May for the launch of the 1906 Loafer! This reenvisioned classic penny loafer blends a sneaker and formal wear together to present a comfortable pair of shoes that you can wear in the boardroom and out on the streets. Image courtesy of New Balance. Image courtesy of New Balance. Those looking for a stylish pair of sneakers can look forward to 22 May when the ABZORB 2010 and 471 launches. Inspired by the brand's running heritage, the ABZORB 2010 offers a progressive take on 2000s-era running while the 471 reimagines the '70s running silhouettes for the modern crowd. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. Image courtesy of New Balance. A key launch to look out for is the reissue of the 1300JP on 29 May — a legendary style that is released just once every five years. The 1300JP stands out as one of New Balance's most sought-after styles not just because of its rarity but also because of its impeccable craftsmanship. Grey Days styles will be available in Singapore from 1 May at selected New Balance stores, selected retailers, and online at
