Latest news with #ADSP
The Hindu
26-05-2025
- The Hindu
Madurai Bench of Madras High Court orders DGP to take action against police officers interfering in civil dispute
Taking into account the interference of police officers in a civil dispute, the Madurai Bench of the Madras High Court directed the Director-General of Police to look into the issue, order an inquiry, and take appropriate action against the police officers. The court was hearing a petition filed in 2024 by M. Rajesh Kumar, who said the then Additional Superintendent of Police (ADSP), Tirunelveli, who was in charge of crimes against women and children, was harassing him under the guise of inquiry into a complaint lodged by S. Palavesamuthu with regard to a civil dispute. Justice B. Pugalendhi took into account that Palavesamuthu had lodged a complaint in 2011 and it was closed as a mistake of fact. On the very same set of allegations, the present complaint was lodged in 2023 before the then Deputy Inspector-General of Police, who forwarded it to the then ADSP, and the petitioner was harassed. The ADSP had issued a notice under Sections 91 and 160 of the Issuance of summons under these Sections arose only after the case was registered. Strangely, the complaint was received by the DIG and forwarded to the ADSP. The complaint had been kept pending for two years, the court observed. The court observed that the Police Standing Order prohibited the police from conducting any investigation of civil nature or in which the complaint was endeavouring to set the criminal law in motion to support a civil right. The DGP, following the guidelines of the Supreme Court, issued a circular in 2008 restraining the police from entertaining complaints of civil in nature. A similar circular was issued in 2024. Considering the manner in which the complaint was entertained and the petitioner was harassed, the court referred the matter to the DGP to look into the issue, order an inquiry and take action against the then DIG and the then ADSP, who issued summons for inquiry, if they had acted in favour of Palavesamuthu in the civil dispute.
Scoop
21-05-2025
- Business
- Scoop
InfoSum Integrates With Amazon Ads To Maximise Advertiser Performance Using First-Party Insights
Press Release – InfoSum New suite of integrations enables advertisers to easily activate their first-party insights for enhanced audience reach, measurement, and media optimisation Sydney, AUSTRALIA, May 21, 2025: InfoSum, the world's leading data collaboration platform, today announced a new set of integrations with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Leveraging InfoSum's decentralised architecture with the new Push-to-Amazon functionality, advertisers can securely push signals directly to Amazon DSP (ADSP) or Amazon Marketing Cloud (AMC). This allows advertisers to unlock advanced capabilities like look-alike modeling, retargeting, and audience suppression, driving results across Amazon's advertising inventory. The InfoSum and Amazon Ads integration delivers four key features: Effortless First-Party Activation Advertisers can seamlessly push their first-party signals directly to Amazon Ads using InfoSum's secure and intuitive UI, without sharing raw information. This streamlined process reduces complexity and accelerates campaign activation. Enhanced Audience Segmentation and Targeting By combining first-party insights with Amazon signals, advertisers can create custom audiences for personalised targeting in Amazon Demand-Side Platform (ADSP), enabling them to personalise and optimise omni-channel media strategies across Amazon's premium supply, including Prime Video, Twitch, Fire TV, and third-party inventory. Comprehensive Measurement and Reporting The integration allows advertisers to leverage enriched insights within AMC for advanced analysis. This includes insights on in-store impact, path to conversion, lifetime value (LTV), customer acquisition cost (CAC), and sophisticated attribution techniques like Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), providing a complete view of campaign performance across both digital and offline channels. Optimised Media Spend With real-time access to audience insights, advertisers can dynamically adjust their media strategies, optimising spend and improving return on investment (ROI). 'Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimising both performance and return on investment,' said Valerie Mercurio, VP, Business Development, at InfoSum. 'In 2025, it's imperative that the media industry prioritises privacy, and our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights.' About InfoSum InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralised technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By making it possible to connect data sources across the marketing ecosystem without moving or exposing data, InfoSum delivers the most protected, most connected, and most accessible data collaboration network in the world.
Scoop
20-05-2025
- Business
- Scoop
InfoSum Integrates With Amazon Ads To Maximise Advertiser Performance Using First-Party Insights
Sydney, AUSTRALIA, May 21, 2025: InfoSum, the world's leading data collaboration platform, today announced a new set of integrations with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Leveraging InfoSum's decentralised architecture with the new Push-to-Amazon functionality, advertisers can securely push signals directly to Amazon DSP (ADSP) or Amazon Marketing Cloud (AMC). This allows advertisers to unlock advanced capabilities like look-alike modeling, retargeting, and audience suppression, driving results across Amazon's advertising inventory. The InfoSum and Amazon Ads integration delivers four key features: Effortless First-Party Activation Advertisers can seamlessly push their first-party signals directly to Amazon Ads using InfoSum's secure and intuitive UI, without sharing raw information. This streamlined process reduces complexity and accelerates campaign activation. Enhanced Audience Segmentation and Targeting By combining first-party insights with Amazon signals, advertisers can create custom audiences for personalised targeting in Amazon Demand-Side Platform (ADSP), enabling them to personalise and optimise omni-channel media strategies across Amazon's premium supply, including Prime Video, Twitch, Fire TV, and third-party inventory. Comprehensive Measurement and Reporting The integration allows advertisers to leverage enriched insights within AMC for advanced analysis. This includes insights on in-store impact, path to conversion, lifetime value (LTV), customer acquisition cost (CAC), and sophisticated attribution techniques like Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), providing a complete view of campaign performance across both digital and offline channels. Optimised Media Spend With real-time access to audience insights, advertisers can dynamically adjust their media strategies, optimising spend and improving return on investment (ROI). "Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimising both performance and return on investment," said Valerie Mercurio, VP, Business Development, at InfoSum."In 2025, it's imperative that the media industry prioritises privacy, and our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights." About InfoSum InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralised technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By making it possible to connect data sources across the marketing ecosystem without moving or exposing data, InfoSum delivers the most protected, most connected, and most accessible data collaboration network in the world.
Business Wire
20-05-2025
- Business
- Business Wire
InfoSum Integrates With Amazon Ads to Maximize Advertiser Performance Using First-Party Insights
LONDON & NEW YORK--(BUSINESS WIRE)--InfoSum, the world's leading data collaboration platform, today announced a new set of integrations with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Share As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Leveraging InfoSum's decentralized architecture with the new Push-to-Amazon functionality, advertisers can securely push signals directly to Amazon DSP (ADSP) or Amazon Marketing Cloud (AMC). This allows advertisers to unlock advanced capabilities like look-alike modeling, retargeting, and audience suppression, driving results across Amazon's advertising inventory. The InfoSum and Amazon Ads integration delivers four key features: Effortless First-Party Activation Advertisers can seamlessly push their first-party signals directly to Amazon Ads using InfoSum's secure and intuitive UI, without sharing raw information. This streamlined process reduces complexity and accelerates campaign activation. Enhanced Audience Segmentation and Targeting By combining first-party insights with Amazon signals, advertisers can create custom audiences for personalized targeting in Amazon Demand-Side Platform (ADSP), enabling them to personalize and optimize omni-channel media strategies across Amazon's premium supply, including Prime Video, Twitch, Fire TV, and third-party inventory. Comprehensive Measurement and Reporting The integration allows advertisers to leverage enriched insights within AMC for advanced analysis. This includes insights on in-store impact, path to conversion, lifetime value (LTV), customer acquisition cost (CAC), and sophisticated attribution techniques like Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), providing a complete view of campaign performance across both digital and offline channels. Optimized Media Spend With real-time access to audience insights, advertisers can dynamically adjust their media strategies, optimizing spend and improving return on investment (ROI). "Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimizing both performance and return on investment," said Valerie Mercurio, VP, Business Development, at InfoSum."In 2025, it's imperative that the media industry prioritizes privacy, and our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights." About InfoSum InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralized technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By making it possible to connect data sources across the marketing ecosystem without moving or exposing data, InfoSum delivers the most protected, most connected, and most accessible data collaboration network in the world. Discover more at
