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Costco to offer hugely popular nutrition supplement
Costco to offer hugely popular nutrition supplement

Miami Herald

time12 hours ago

  • Business
  • Miami Herald

Costco to offer hugely popular nutrition supplement

I'll give credit where it's due: The social media algorithm works quickly. Click on an Instagram ad that seems remotely interesting, and soon you're scrolling through a parade of ads for related products and services. The chain reaction is rather mind-boggling. An ad for activewear begets workout apps, which beget fitness supplements, which beget celebrities and influencers hawking said apps and supplements. Don't miss the move: Subscribe to TheStreet's free daily newsletter If I'm being frank, my social media feed thinks too highly of my current state of nutrition and fitness. I'm getting better at clicking the "not interested" button to change ad suggestions to something more aligned with my lifestyle. Instagram is never offended-it just regroups and sends new suggestions accordingly. Related: Costco made a major gas station change members love However, I have lost count of how many things I've bought from an Instagram ad. And I'm certainly not alone. Direct-to-consumer (DTC) ecommerce sales for established brands are expected to reach $186 billion this year, with digitally native brands set to reach just under $40 billion. That latter figure isn't too shabby, but it's still a far cry from the more established brands. So it's not too surprising, then, that a DTC brand would launch in-store offerings, either in partnership with retailers or in brick-and-mortar establishments of their own. And now one popular health supplement (that I've learned about through my overly aspirational social media feed) is celebrating its first in-store partnership with Costco. Global nutrition company AG1 announced last week that it will be launching its first brick-and-mortar partnership with Costco. Founded in 2010, the company made a splash - to the tune of $600 million in 2024 revenue, Fortune reported - with health-minded consumers for its research-backed, gluten-free health drink that provides vitamins, minerals, probiotics, superfoods, and greens in a single scoop of powder that you mix with water and drink daily. Related: Costco adds famous name brands (and those brands aren't happy) "This retail partnership marks a significant strategic milestone in our business," said AG1 CEO Kat Cole in a statement. "We've grown an incredible DTC business over the past 15 years, and it is time to expand access to the high-quality daily foundation nutrition of AG1 to customers who prefer a physical retail experience. With Costco's commitment to quality and its unrivaled dedication to members and their experience, we're proud to take our first step onto shelves with them." That "incredible" business has grown in large part due to some key shout-outs. Entrepreneur and author Tim Ferriss was an early supporter of AG1 - he mentions the product, originally called Athletic Greens, in his book, "The 4-Hour Body," and later invested in the company. Other fans of the green stuff include neuroscientist Andrew Huberman, NFL siblings Jason and Travis Kelce, and podcaster Joe Rogan. It goes without saying that expanding a company's customer base is beneficial to its bottom line. And just as successful online home retailer Wayfair opened its first large-format store last year in Wilmette, Illinois, with plans to open stores in Atlanta and Yonkers, NY, other DTC brands want to take their success offline, too. It's not about messing with a good thing; it's about a company doing all it can to keep that good thing going. Celebrity and influencer endorsements can certainly skyrocket revenue, but that's a tenuous business strategy in the age of cancel culture. Related: Upstart nutrition brand rivals Red Bull with unusual energy drink An in-store presence is necessary to expand a company's customer base to those who aren't as prone to clicking "add to cart," or who might at least want to try a product before getting involved with a discounted monthly subscription, which is how many DTC brands operate. It's obvious that AG1 is banking on Costco customers to say, "Ooh, I've seen that online," and add it to their cart IRL. While loyal customers can still go to the AG1 site to shop bundles and other product offerings, now the company can tap into the multibillion-dollar Costco customer base. More Retail: Target makes a change that might scare Walmart, CostcoTop investor takes firm stance on troubled retail brandWalmart and Costco making major change affecting all customers Costco customers interested in boosting their nutrition should look for the boxes of 40-count single-serve stick packs, which will be available at all Costco locations nationwide. In fact, if you go online to the Costco website to shop for the product, you'll be greeted with the blue "warehouse only" banner - at least for now. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.

AG1 Expands Into Retail With Costco Wholesale (NasdaqGS:COST) Nationwide Partnership
AG1 Expands Into Retail With Costco Wholesale (NasdaqGS:COST) Nationwide Partnership

Yahoo

time3 days ago

  • Business
  • Yahoo

AG1 Expands Into Retail With Costco Wholesale (NasdaqGS:COST) Nationwide Partnership

Costco Wholesale recently announced a noteworthy retail partnership with AG1, marking a significant channel expansion into brick-and-mortar stores. This development, alongside the company's strong financial performance, aligns with the broader 1.7% market rise over the past month. Despite a market climbing 11% over the year, Costco's 4.59% increase is likely bolstered by its revenue growth and innovative product launches, such as the DripDrop® Hydration variety pack. These factors collectively contribute positively to the company's momentum and complement the general upward market trend, illustrating a robust overall positioning. Every company has risks, and we've spotted 1 weakness for Costco Wholesale you should know about. The best AI stocks today may lie beyond giants like Nvidia and Microsoft. Find the next big opportunity with these 26 smaller AI-focused companies with strong growth potential through early-stage innovation in machine learning, automation, and data intelligence that could fund your retirement. The recent retail partnership between Costco and AG1 represents a meaningful channel expansion, potentially enhancing revenue and earnings forecasts. This move into brick-and-mortar stores could elevate sales volumes and support e-commerce initiatives, while further boosting Costco's diversification efforts across its international markets. Over the past five years, Costco's total shareholder return of 262.00% underscores its consistent performance and growth strategies, contrasting the more modest 4.59% increase over the last year compared to a rising market. This longer-term return showcases an impressive trajectory, highlighting Costco's ability to generate significant returns to investors. With the price target set at US$1052.04, slightly above the current share price of US$1010.50, analysts view Costco as being relatively fairly priced, aligning closely with projected earnings growth and market expectations. The slight discount to the price target suggests the potential for alignment between corporate growth initiatives and market sentiment. Relative to the consumer retailing industry, Costco's 1-year return of 4.59% reflects a performance under the market's 11.5% gain; however, its 5-year performance highlights a formidable ability to achieve sustained growth. This context helps investors consider both short-term dynamics and longer-term growth opportunities. Gain insights into Costco Wholesale's past trends and performance with our report on the company's historical track record. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NasdaqGS:COST. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Costco Wholesale (NasdaqGS:COST) Expands Retail Horizons With AG1 Partnership, Reports Strong Earnings
Costco Wholesale (NasdaqGS:COST) Expands Retail Horizons With AG1 Partnership, Reports Strong Earnings

Yahoo

time4 days ago

  • Business
  • Yahoo

Costco Wholesale (NasdaqGS:COST) Expands Retail Horizons With AG1 Partnership, Reports Strong Earnings

Costco Wholesale saw a modest stock price increase of 1.72% over the past month, following a series of significant developments. The company's recent earnings report showed robust growth, with second-quarter sales and net income rising notably from the previous year, reflecting strong operational performance. Additionally, Costco's new retail partnership with AG1, expanding product availability in brick-and-mortar locations, may have added positive weight to its market position. These events coincided with broader market gains, with the S&P 500 and Nasdaq seeing substantial monthly increases, suggesting that Costco's stock movement aligns with overall positive market trends. We've discovered 1 possible red flag for Costco Wholesale that you should be aware of before investing here. Find companies with promising cash flow potential yet trading below their fair value. The recent developments surrounding Costco, including its solid earnings performance and expanded retail partnership with AG1, could influence the company's future growth trajectory. These initiatives are expected to support increased membership and store traffic, potentially boosting revenue and earnings. Costco's plan to expand warehouse locations and extend gas station hours aligns with this outlook, as such moves could facilitate revenue growth through heightened consumer engagement and sales volume. Over the past five years, Costco's total shareholder return, encompassing both share price appreciation and dividends, surged 252.51%, illustrating significant long-term value creation for investors. However, in comparison to the past year's benchmarks, the company's stock underperformed the US Consumer Retailing industry, which experienced a 29.4% gain. This potential divergence could be influenced by various operational challenges, including labor and tariff costs, impacting margin sustainability. Analysts' forecasts indicate anticipated revenue growth at approximately 6.5% per year over the next few years, accompanied by earnings expectations increasing to US$10.0 billion by 2028. Moreover, the recent share price movement of 1.72%, alongside the consensus price target of US$1054.29, suggests that Costco's stock is perceived as closely aligned with its intrinsic value, reflecting a relatively low 3.9% discount to the price target. Such alignment underscores the anticipated impact of Costco's strategic initiatives amidst the broader market's current conditions. Click here to discover the nuances of Costco Wholesale with our detailed analytical financial health report. This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned. Companies discussed in this article include NasdaqGS:COST. This article was originally published by Simply Wall St. Have feedback on this article? Concerned about the content? with us directly. Alternatively, email editorial-team@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Brian Gaynor Initiative Key In Investigative Journalism Award Win
Brian Gaynor Initiative Key In Investigative Journalism Award Win

Scoop

time19-05-2025

  • Business
  • Scoop

Brian Gaynor Initiative Key In Investigative Journalism Award Win

Press Release – Brian Gaynor Business Journalism Initiative The award, established to honour long-time broker, analyst and business columnist Brian Gaynor, provided financial help allowing Jonathan to research, write and produce his podcast series Powder Keg about New Zealander Chris Ashenden and his billion-dollar … The Brian Gaynor Business Journalism Initiative congratulates Jonathan Milne, managing editor of Newsroom Pro, for his success at the 2025 Voyager Media Awards. Last year, Jonathan was the inaugural recipient of funding for investigative business journalism from BGI. The award, established to honour long-time broker, analyst and business columnist Brian Gaynor, provided financial help allowing Jonathan to research, write and produce his podcast series Powder Keg – about New Zealander Chris Ashenden and his billion-dollar supplements company AG1. On Friday night, Jonathan Milne and Powder Keg won Business Journalist of the Year and Best Original Podcast or Series, as well as being a finalist in the Best Investigation category at the News Publishers' Association-run awards. 'I'd been wanting to tell the story of Chris Ashenden and AG1 for months, but high-quality audio-visual storytelling isn't cheap and resources are tight across the media,' Jonathan says. 'I'd all but given up, then the Brian Gaynor Initiative announced its business journalism funding. 'This was like no journalism grant I'd seen before. A high-trust model gave Newsroom the freedom and flexibility to go where the story led us. As our investigations revealed a far bigger story than we'd imagined, we realised that to track down Ashenden, we'd need to go to Colombia, and then Mexico. BGI trusted us, and backed us, and dug still deeper. 'The story simply wouldn't have happened without that support.' Anna Gibbons, Brian Gaynor's wife and BGI chair, says he would have been delighted an investigative piece that without funding would not have been possible, had won at the Voyagers. 'This is tangible evidence of the success of our goal – to support important business stories being told.' BGI recently changed its funding process for investigative projects so they can now be submitted throughout the year. 'We believe this is more in keeping with the nature of journalism as it's practised. We want journalists who come across a potentially substantial investigation to be able to apply when the opportunity arises,' Anna says.

Brian Gaynor Initiative Key In Investigative Journalism Award Win
Brian Gaynor Initiative Key In Investigative Journalism Award Win

Scoop

time18-05-2025

  • Business
  • Scoop

Brian Gaynor Initiative Key In Investigative Journalism Award Win

The Brian Gaynor Business Journalism Initiative congratulates Jonathan Milne, managing editor of Newsroom Pro, for his success at the 2025 Voyager Media Awards. Last year, Jonathan was the inaugural recipient of funding for investigative business journalism from BGI. The award, established to honour long-time broker, analyst and business columnist Brian Gaynor, provided financial help allowing Jonathan to research, write and produce his podcast series Powder Keg – about New Zealander Chris Ashenden and his billion-dollar supplements company AG1. On Friday night, Jonathan Milne and Powder Keg won Business Journalist of the Year and Best Original Podcast or Series, as well as being a finalist in the Best Investigation category at the News Publishers' Association-run awards. 'I'd been wanting to tell the story of Chris Ashenden and AG1 for months, but high-quality audio-visual storytelling isn't cheap and resources are tight across the media,' Jonathan says. 'I'd all but given up, then the Brian Gaynor Initiative announced its business journalism funding. 'This was like no journalism grant I'd seen before. A high-trust model gave Newsroom the freedom and flexibility to go where the story led us. As our investigations revealed a far bigger story than we'd imagined, we realised that to track down Ashenden, we'd need to go to Colombia, and then Mexico. BGI trusted us, and backed us, and dug still deeper. 'The story simply wouldn't have happened without that support.' Anna Gibbons, Brian Gaynor's wife and BGI chair, says he would have been delighted an investigative piece that without funding would not have been possible, had won at the Voyagers. 'This is tangible evidence of the success of our goal – to support important business stories being told.' BGI recently changed its funding process for investigative projects so they can now be submitted throughout the year. 'We believe this is more in keeping with the nature of journalism as it's practised. We want journalists who come across a potentially substantial investigation to be able to apply when the opportunity arises,' Anna says.

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