08-03-2025
No, It's Not Witchcraft, These 30 Beauty Products Just Work *Really Well*
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
"There's no other reason this thing works as well as it does for as inexpensive as it is than some twisted wizardry." —One reviewer
1. A long-lasting Urban Decay setting spray that'll make sure your makeup isn't going ANYWHERE. IDK what's in this bottle, but my guess is some sort of witch's potion because there's no other explanation for how well this spray works. *Chefs kiss 🤌*.
This is personally one of my favorite setting sprays. My skin is soooo so oily, some days it looks like I rubbed Popeye's chicken on my face. This spray keeps me matte and keeps my makeup in place ALL 👏 DAY 👏. You know when you come home from a full day out and you kinda cringe because your makeup has moved all around? Yeah, never happens with this spray. I also dance and when I have performances I use this to set my makeup and it never budges, through sweat and all. 10/10 for sure.
Promising review: "I have been using this product for over a year and love it. I have an oily T-zone and my makeup often slides by mid-afternoon, even with a primer. This setting spray gives a dewy look without being oily and holds my makeup in place, even on a muggy day. It also works great to set under-eyes if you spray it on a blending sponge and gently dab it — much less creasing!" — blueyonder
Get it from Amazon for $17+ (available in two sizes) or Sephora for $18+ (available in two sizes).
2. A fabulous lip-plumping gloss set for some seriously luscious lips. It's giving *just got a syringe of lip filler* (minus the actual syringe insertion) 👏. This stuff has to have some Dr. Strange magic in it because it morphs your lippies into Angelina Jolie's. Ooh-la-luscious.
You'll get one lip plumper and one minty sleeping mask for your lips.
Promising review: " I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" — Alexandra
"I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! — Amazon Customer
Get it from Amazon for $9.98.
3. A One/Size blurring setting powder that I'm, like, 98% sure Fiona and Cordelia Goode from AHS: Coven conjured up. Silky smooth, poreless-looking, matte skin for up to 14 hours?! Where's the cauldron that this was made in?
Sephora
I love love love this stufffff, omg. My skin is oily oily (had to say it twice for emphasis) and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. I mean, pores? Nonexistent. Oily, shiny face? Not up in here. Im gagged every time. Just call me a walking IG filter, 'kay, cuz that's what it's giving. Patrick, I could kiss you for this freakin' powder. *OH!* and BTW I am a brown-skinned woman and I've tried the translucent, pink, and ultra peach shades and they all work perfect for me. No cakey, weird, suuuper light powder, no flashback, nothing. Looks just like my skin!!
One/Size is a queer, Filipino-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be.
Promising review: "Literally, what's in this powder? Beauty spells? I have normal to dry skin but tend to grease up pretty easy when I use dewy foundations. I used this for the first time today and fell absolutely in love! I usually don't care too much for high end powders or powders at all, but this one for me is top tier. It didn't necessarily dry out my skin, but it stopped it from becoming greasy and it kept my makeup looking the same as when I applied it for hours. I definitely will be repurchasing, I've never been more in love with a setting powder!" — Kamoni
Get it from Sephora for $18+ (available in two sizes and seven finishes).
4. A pack of 36 Mighty Patch hydrocolloid acne patches because a pimple is NOT ruining our day, babe! These patches absorb all the gunk and speed up the pimple-healing process without picking or popping. Abracadabra, psh, what pimple?
Promising review:"When I ordered this product, I admit, I didn't think it would work. I have adult acne and visit a dermatologist regularly, my chin area is especially bad. I used one the first night I received them. It's acne sorcery. I honestly could not believe it worked. Pimple gone overnight and a flat surface remained. I do not know how they get this pimple magic to work, but I am sold and have literally texted all the people in my life. It's complete magic! Do it, I promise you will be shocked!" — Heather L.
Get a 36-pack from Amazon for $12.99.
5. And some post-blemish recovery cream to help calm dry, red skin. Put some on after you pop a zit (orrrr scroll back up and grab some pimple patches and use this balm after) to help avoid future dark spots. Ultra nourishing and ultra sus' because howwww?! Unbelievable, magical little cream.
Promising review: "Hero Cosmetics has truly hit the mark with their Rescue Balm Post-Blemish Recovery Cream. This balm is an absolute lifesaver for anyone dealing with post-blemish woes. Whether it's redness, inflammation, or dryness, this little jar packs a powerful punch in soothing and healing the skin. I've been using the Rescue Balm consistently after applying the Mighty Patches, and the results are remarkable. It accelerates the healing process, reducing the appearance of blemishes and preventing scarring. I've witnessed such significant improvement that I've included before and after images [above] as proof of its effectiveness. This is after six months of using the rescue balm!
What I love most about this balm is its lightweight, non-greasy formula. It absorbs quickly into the skin, leaving behind a subtle, hydrating barrier without clogging pores. I've even used it as a spot treatment for dry patches or minor irritations, and it works like a charm every time. The ingredients are also top-notch, featuring natural extracts like centella asiatica and calendula, known for their soothing and anti-inflammatory properties. Plus, it's fragrance-free, making it suitable for sensitive skin types like mine.
Overall, if you're looking for a reliable post-blemish treatment that delivers results, look no further than the Rescue Balm from Hero Cosmetics. It's become a staple in my skincare arsenal, and I can't recommend it enough." — Ankesh Todi
Get it from Amazon for $12.88.
6. Plus, a pack of nose pore patches that'll cast a spell to banish all the gunk and excess oil as you sleep. Your nose will be smoother than you could have ever dreamed of.
Promising review:"It had to be said. These things are disgusting, that's why you should buy them. Squeeze part of your nose skin. Do a bunch of little pustules come out? Yeah, if you put one of these puppies on at night, you wake up, and that is all trapped inside that weird film. I dunno how it works. It's probably sorcery." — Jack Sawyer
Get a seven-pack from Amazon for $9.98.
7. A jar of E.l.f. Poreless Putty Primer so you can kiss your pores buh-bye! This primer will help you get a super smooth canvas to put your foundation on and will have you looking like your makeup was professionally airbrushed while helping to keep it in place. Say Sayonara to your oily makeup looks cuz this'll give you perfectly matte results. All you need is faith, trust, and a little Poreless Primer, which is basically pixie dust.
Promising reviews: "For once, an inexpensive product is not just good for the price. It's a fantastic product, and it's surprising that it is so cheap! A lot of high-end-makeup-only users are going to miss out on a fantastic primer because who would dream it could possibly cost $5? For me, Poreless Putty actually performs better than a certain $52 primer to which it is VERY similar. Poreless Putty's peachy tint is perfect for evening-out my olive skin, and the remarkably lightweight, silky texture blurs like nothing else I've ever tried. Its texture almost feels magical because it's so smooth, and it becomes 'one' with skin instantly. I usually use Estée Lauder Double Wear foundation, and this primer makes it look even smoother for longer. The two products make my skin look much younger, supple, and toned." — ShaniAZ
Get it from Amazon for $10.
8. A four-pack of bio-collagen overnight masks that'll work like a magic spell to deliver you tighter pores, tons of skin elasticity, improved skin texture and tone, and *loads* of hydration. I promise you don't have to recite any incantations, simply put it on at night and wake up with glowy, radiant skin.
Promising review:" Overnight glow-up! I recently tried the BIODANCE Bio-Collagen Real Deep Mask, and it's a treat for my skin! This hydrating overnight hydrogel mask leaves my face feeling refreshed and elastic by morning. While it minimizes pores, the real magic is in the deep hydration it provides. It's a perfect addition to my nighttime routine. Highly recommend for a glowing complexion!" — Marisa
Get a four-pack from Amazon for $19 (available in three styles and a 16-pack).
9. A ColourPop shimmer body oil so you can look like a magical unicorn sneezed all over you. Put a little of this all over and stand in the sun — I swear you'll shine like a Cullen and everyone will wanna know what spell book you used to get that ✨glow✨. Just a little fairy dust.
Promising review: "This glitter body oil is so magical, I LOVE it. Definitely makes me feel like a sun fairy, or a mermaid, or some other fantasy creature. A+++ I am obsessed with these Sol Body Oils." — Ilze P.
Get it from ColourPop for $10 (available in two shades).
10. A bottle of Elizavecca hair treatment which contains ceramides and collagen that'll help give your hair shine and make it smooth in just five minutes, no spell required! Keeping you flawless even if you don't have much time or don't feel like doing your hair.
Promising review:"Not gonna lie, I was skeptical that this could help me. A few months ago I decided I could bleach my hair. I burnt it to such a crisp that I've literally been wearing it up under a cap. That worked when it was winter but now it's warm, so I needed a solution. I saw this product highly recommended on other sites and the reviews were good so I ordered a tube. Used it twice now and OH. MY. LANTA. For months my hair has felt like crunchy noodles ready to snap at a moment's notice. After one treatment (left in about 15 minutes after shampoo, before conditioner) my ends feel soft!! After the second time washing with it, it actually moves like it's not damaged and it is visibly SO much healthier. Like seriously, IDK how they bottled witchcraft, but I'm going to continue to use this product even when my hair grows out. An absolute magical miracle potion! I seriously prepared myself to explain to the world that it doesn't work. But instead, I have the healthiest hair I've had since being a home hairdresser. 10/10 for less then $10. Picture from left to right [blonde above]: my hair before using this, my hair after first treatment, my hair after second treatment. — Beth
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get it from Amazon for $7.71.
11. A bottle of Paula's Choice Salicylic Acid Exfoliant to unclog and diminish large pores. This leave-on, fragrance-free formula exfoliates dead cells, leaving your face looking fresh and hydrated. Bibbidi bobbidi, buh-bye big pores.
Promising review: "I have acne-prone skin that is on the combo to oily side with large pores and this stuff has truly been a lifesaver! I really appreciate the short ingredient list and the fact that this product is fragrance-free! I use this after cleansing and apply about five drops on a cotton round both morning and night. I then follow up with a retinol serum, moisturizer, and SPF. Since I have started using this product (FIVE DAYS AGO) my skin is soft and glowing, my acne is clearing up, and my pores actually look smaller!! Like, this is literally witchcraft in a bottle and my new holy grail! Ditch your harsh scrubs and give this a go, your skin will thank you!" — Philena
Get it from Amazon for $14+ (available in two sizes).
12. Maybelline's Instant Age Rewind Concealer with a sponge on the end that'll cover dark circles so well everyone will wonder what spell you used to achieve such magic. You'll look well rested and refreshed even on days that aren't. Nobody will even be able to tell!
Promising review:"I LOVE this stuff. My everyday makeup is literally just this under-eye concealer, mascara, and ChapStick. I work 12+ hour nightshifts so under-eye concealer is a MUST. I am literally always tired and my dark circles never seem to go away, but this magical makeup makes me look so much less like a zombie. I don't know what I would do without this concealer. Do yourself a favor and try it!" — gustavo
"How am I just now using this amazing concealer? I have horrible dark circles and this is my miracle worker! This literally blends away any dark bags under my eyes like it has some sort of magical sorcery mixed in it." — Myranda Z.
Get it from Amazon for $7.82+ (available in 28 shades and in multipacks).
13. A heat-activated anti-frizz treatment to apply before you blow dry. With anti-humidity technology, sorcery, and moisture repellent, it works kinda like a mini keratin treatment and seriously DELIVERS some incredible results. Oh, and Chris Appleton, celebrity stylist to both Kim Kardashian and swearssss by this stuff.
Promising review: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. l don't know what kind of magical sorcery went into making this product, but this stuff is amazing. — Lillee45
Get it from Amazon for $12+ (available in two sizes).
And check out the curly hair version and the extra strength version for frizz-prone hair.
14. A gorgeous Juvia's Place bronzer duo that'll give you a beautifully blended contour. So good, people *maaaay* just ask you if you've gone to Dr. Miami to get your cheeks done. An angled, chiseled face. Like handsome Squidward but like, less creepy looking.
Watch TikTok makeup expert Mikayla Nogueira review and apply the bronzer here!
Juvia's Place is a Black woman-owned small biz dedicated to inclusive beauty for all genders and skin tones, and their vibrant products celebrate founder Chichi Eburu's African heritage.
Promising review: "It's hard finding good contour and bronzer shades that aren't too orange — so happy I found this on TikTok and ordered it!" — Avery
Get it from Juvia's Place for $20 (available in five duos) or Ulta for $22 (available in four duos).
15. A firming eye cream with vitamin C, vitamin E, rosehip seed oil, and hibiscus flower extract to help firm and brighten the *sensitive* skin around your eyes and neck for a day-to-day ANDDD long-term effect. Botox? Filler? No, babe, just a fireee magical eye cream potion that'll snatch you uuuuupp.
Promising review:"I am so in love with this eye cream! Seriously, this stuff is amazing!!! I have used it for five days and already, the difference is noticeable. I got two hours of sleep last night and still, I look well rested. That is nothing short of created by woodland fairies. The puffiness is gone and the discoloration is almost completely gone. I'm okay with my laugh lines, I've earned every one of them and I've grown kind of attached to them. I love who I am, but I hate always looking like I still need sleep. This cream is worth the money and I will be putting this on automatic reorder as soon as I figure out how long it will take to go through a bottle. You use so little that I'm having trouble predicting how long it will take me to go through a bottle. Buy it and love it or don't and miss your call." — Cassandra
Get it from Amazon for $14.99+ (available in three sizes and in a two pack).
16. Or a pack of 20 24-karat-gold under-eye masks that have sorcery, I mean, hyaluronic acid and collagen in them to help with dark circles. Nothing better than putting eye masks in the fridge and then putting the cool little miracle workers under your eyes. It's giving "I only got three hours of sleep but you probs think I just got a facial."
Promising review: "I absolutely love this product. When I bought them I was a little bit skeptical because I had never tried eye patches before and I was not sure if they would actually work. After my initial use I was blown away. Left my under-eyes feeling super smooth and visibly less puffy. I had to get my mom to try these with me! She's 48-years-old and these did magic on her eyes too! Made us both feel very relaxed and we could even move around in them. Will be buying another box once I run out of the 20 packs this box provides!" — Adriana Garcia
Get a pack of 20 from Amazon for $14.95 (available in two styles and in 10-, and 30-packs).
17. A volcanic stone face roller to soak up excess face oil even if you're wearing makeup. This baby is reusable AND washable!! Bring it on the go and when you see your face beginning to look a little past the glazed donut stage, let this baby save you! I personally would like to take part in this sorcery. Where's the cauldron we're meeting around, and what time?
Promising review:"Let me first say, I'm a good Christian woman. I never wanted to mess around with magic, but after purchasing this thing not only am I wondering what else the devil will sell me for less than $15, but also why I never found this thing sooner. There's no other reason this thing works as well as it does for as inexpensive as it is than some twisted wizardry. All jokes aside, I am floored. I saw the videos. I saw the reviews. I figured I'd give it a shot. My skin creates more oil than KFC will probably go through in a year, and nothing ever works for me. I'm usually constantly breaking out, continuously trying to blot, and eternally dreading looking at my face in the mirror after I come home from work, but not anymore! Now I'm stoked to use this thing! As for cleaning frequency, because my skin just hates me I can assume I'll be cleaning it every two to three days to rid it of the oil it yeeted from my face. No big deal. Super easy to take apart, super easy to put back together. It's also super small. So whatever pockets I DO have, this thing will still fit right inside of them. Buy one. Buy eight. I don't care. Just listen to me, you'll love it." — Coley
Get it from Amazon for $8.18.
18. A Chi Thermal Care kit that includes shampoo, a conditioning treatment, and the Beyoncé of serums/heat protectants — Chi Silk Infusion. You'll be shook every single time you use these products because the magic these lil' potions do, whew! Witchcraft.
You see that shine? Witchcraft, right? Oh, and if you could feel it?! HONEYYYY, so, so soft and silky. And my hair was super damaged in the pics above (those were taken two and a half years ago) but still looked and felt amazing (I know it's uneven, it was breaking off from bleaching). It is seriously bone-straight every time I use these and my hair looks and feels soooo healthy! Now, I am by no means a hairstylist, and nothing tops their magical hands, but, these products blow my mind. Every one of these does what needs to be done. Nothing has ever made my hair look like this unless a stylist was styling my hair. My hair flows and bounces as if I have a personal fan in front of me, and I CANNOT keep my hands out of my hair. The shampoo and conditioner help get ALLLL the product buildup out of my hair and leave my hair feeling squeaky clean. Then, I add my serum (before straightening), and BAM — I'm flawless. The combo of all three is just *chef's kiss*, and they help protect my hair from heat damage. If you want a magic wand to set everything off, invest in the BaByliss straightener! My hairdresser uses it so I grabbed one too, and now I always look like I just stepped out of the salon.
Get the kit from Amazon for $21.50.
19. A super glowy powder highlight to give you that *sunkissed* look you crave. Excuse me, were you saying something, I can't hear you over this blinding highlight. It's givinggggg Tinker Bell slapped me and now my cheekbones have her pixie dust all over them. A full beat with an attention-grabbing highlight just hits different.
Promising review: "This highlighter is amazing! It is soft, works like magic, and very budget-friendly! You can tell the quality of the product by the texture and smoothness, and the ease with which it glides onto the skin! I'm a fan!" — Shweta Sinha
Get it from Amazon for $9.48+ (available in two shades).
20. A daily facial spray that'll help balance skin pH and help minimize irritation, redness, and flare-ups. Formulated to mimic the makeup of our bodies, this bad boy delivers ✨hypochlorous acid✨ (no, it's not a spell for incredible skin), which is found naturally in white blood cells.
Sephora
Tower 28 is an LA-based, Asian woman-owned small biz that creates nontoxic, vegan, and cruelty-free beauty products for all skin types.
Promising review:"This is one of those products that seem too good to be true. It's so simple yet pretty effective. For the most part, I have clear skin, however, every month during my PMS time I tend to get minor breakouts and redness in my t-zone. I started using this maybe a month ago when I got a breakout, and then on the daily to see if I could get results. It's the strangest thing that this one change in my routine has improved my skin so much. My face is clearer and less irritated now that I have incorporated this into my routine. The only complaint I have is minor and it's the smell of the spray, but that would not deter me from buying this after I run out. It smells like dirty socks for a few seconds but for what it's done to my face, I don't mind it one bit. Overall, highly impressed and will recommend to anyone with imperfect skin." — gonerogue
Get it from Sephora (available in three sizes), Amazon (available in two sizes), or Tower 28 (available in three sizes and a duo) for $12+.
21. An outrageously popular Differin gel with over 59,000 *glowing* ratings raving about this magic treatment. It's a prescription-strength retinoid that targets clogged pores and inflammation to restore skin texture and tone. It'll get all up in those pores to help prevent new acne from forming. Now, doesn't that just sound lovely?
Promising reviews:"Magic in a tiny tube. Has lasted over a month so far and my 30-year-old skin is clear for the first time in my life. Nothing else has worked, and I've tried it all. I wish I could give this 10 stars." — LC
" This product is a MAGIC ERASER on acne. This is the only product that works on my acne. It dried up my hormonal acne within one night! So I have mild hormonal acne due to my menstrual cycle, but after using this gel every night and following the directions in the package, it has really helped me get rid of acne and dark spots. This product did not break me out in initial use or even later. This one tube lasted me for a couple of months and a few days over. I love the results and I will buy another tube if my acne acts up again, but for now I have clean and clear skin. Thanks Differin! — Karthick Ravi
Get it from Amazon for $12.97+ (available in two styles, three sizes, and in two-packs).
22. A painless, mint-flavored teeth-whitening pen that could give you results after the first use since this is obvi sorcery. You'll be able to dazzle people with your smile with the help of this little magic pen that can help remove years' worth of stains on your teeth. Someone cue Chip Skylark, cuz after seeing your smile you'll be singing 🎶 my shiny teeth and meeee. 🎶
Promising review:"Hardly ever do I review but this time, sheesh! This product blew me away after only three uses! First off, it's easy to use! I've tried a ton of products for teeth whitening and all have been either inconvenient to use, or make you wear a mouthguard etc. This is a PEN/brush! Hold it like a writing pen and twist up for the solution, the solution feeds through onto the brush (which is actually the size of a tooth) and you just brushstroke on dry teeth as you are smiling! It dries on and you rinse off. Magical! I've seen a noticeable difference after only using this for three days!! My husband even said 'WOW your teeth look amazingly white'. I'm a smoker/tea drinker/coffee drinker too! I noticed the difference but never said a word to my husband about it, he's a firm believer that nothing like this ever Well boy oh boy, this product changed his mind instantly! He already swiped my other pen and has been using it too. We see the difference and are very satisfied. What's even more awesome is the price! Remarkable difference and it lasts! If I could give this 1,000 stars this would have earned 1,001, know what I mean?!" — Lisa Edwards
Get a two-pack from Amazon for $17.95 (available in single-, and four-packs).
23. Maybelline's Lash Sensational Sky High waterproof mascara for the longest, fullest lashes you've ever had. Infused with bamboo extract and probs a little pixie dust, this ahhhmazing mascara will have your lashes reaching for the stars and soaring ~ sky high~.
OOOOH! I have this and the dramaaaa this mascara brings is almost as good as the drama the Dance Moms moms brought.
Promising review: "Best mascara I've ever used. My eyes are very sensitive and this mascara doesn't bother them at all. I can put it on at 6 a.m. and it won't flake off into my eyes or smudge at all even at 3 or 4 in the morning after a night out. I've even slept in the mascara, which would normally cause intense pain from the flaking/smudging, but I just wake up and the mascara still looks fresh. Not to mention the volume. The volume and thickness is amazing. I even lost a huge chunk of my natural lashes right in the center on the top of one of my lids due to a terrible lash glue when I first received the mascara, and somehow this magical mascara found some tiny invisible lashes to grab onto and completely filled in that bald spot and made those lashes just as long as the rest of my lashes. I will continue to only buy this brand. You won't be disappointed if you buy it." — Katie Hicks
Get it from Amazon for $8.32 (available in two shades and a primer version).
24. A "Mousse Def" texture foam that'll give your hair (any type, might I add) a flexible hold without all the flakes and crunch. First ingredient in this has GOT to be witchcraft because, howwww?! This stuff does it all — detangles, conditions, defines, AND adds shine in just one step. Magic in a bottle, that's what this stuff is.
The Doux is a woman-owned small biz that specializes in professional-quality products for all hair types.
Okay, I have a secret. IDK how to do my hair when it's curly. *BUT* I'm slowly investing time in figuring out what the heck to do with it and what products actually define my curls. Well, this is one of 'em. This mousse + the Cécred moisture sealing lotion were my best friends last summer. No flaking, no stiff hair, just soft, defined curls. I love this mousse, it works fantastically. 10/10, so glad I found this.
Promising review: "I use this stuff FAITHFULLY!!! It gives my curls great definition without weighing them down, and there's no flaking. It's also GREAT for a wash-n-go!" — Markitha
Get it from Amazon for $14.34.
25. A totally gorg Il Makiage foundation you've probz seen everywhere. Simply take the brand's quiz and they'll match you to the perfect shade. The only explanation for such a perfect foundation could be that this is made at Hogwarts.
Skeptical? So were most reviewers, buttt if you don't like your shade, exchanges and returns are 100% free and easy. Get your correct shade easily and let this beautiful little foundation melt right into your skin.
Promising reviews: "This is my first time purchasing a higher-end foundation. I've never been a foundation fan but after hearing such positive reviews, I just had to try it. I used it for the first time last night and I was shook. Like shook to my core. 😂 I couldn't believe that just a tiny bit of foundation went a long way, and it actually looked natural! Obviously you could tell I had makeup on, but I didn't feel like my face was cakey or like that 'eh' feeling when you have too much makeup on. I felt like my face looked flawless which is awesome because I have dark spots on my face! Which is actually surprising because all I did was take a quiz! Concealer...I'm coming for you next. 🤣 10/10 recommend this foundation to anyone who's just starting out and feel like they won't look natural wearing foundation. Just get iiiit!"— Catherine T.
First of all! What??? This is magic.😭🙌🏾🙌🏾 I can't even get the right shade in stores! It doesn't transfer, even with masks. It's worth it! I got the concealer and foundation." — Tashea R.
Get it from Il Makiage for $45 (available in 50 shades).
26. A L'Oreal repairing hair treatment that can give you shiny, silky, healthier-looking hair in just eight seconds. Eight SECONDS?! What kinda witchcraft...? Apply it after shampoo but before conditioner and let the amino acids target the parts of your hair that are damaged without weighing it down.
Promising review:"Saw this product along with a ton of great reviews online and had to try it. My hair has been so full of static and frizz lately so I was hoping something like this would work. I use A LOT of product because my hair is so thick, wavy, and long (down to my butt), so my first concern was that I would have to use the whole bottle. I was actually surprised. I shampooed then used this in place of conditioner. I only used about two pumps for my whole head. I get off task easily so instead of massaging it in for eight seconds it was more like 30. The product is watery, so it distributed very nicely. As you're massaging it in you can instantly notice a difference. My hair already started feeling silky and less tangly. The only thing I wasn't a huge [fan] of was the smell. It's not a bad smell, just very strong. After I got out of the shower I took my Wet Brush to my hair and let me tell effortless!!! I was amazed. I then blowdried and flat ironed my hair. Any other day when I would do this process it would take at least an hour and a half (no, that's not an exaggeration). You ready for this??? 35 MINUTES!! FROM SHOWER TO STRAIGHT! I haven't had a problem with frizz or static yet and used no other products in my hair. I don't know what kind of sorcery this stuff is, but I'll definitely be buying bottle after bottle." — Carissa H.
Get it from Amazon for $10.97.
27. A deeply conditioning Tgin hair mask with castor oil and biotin to help get your hair to a healthier-looking state. It'll help resurrect any dry, damaged, or color-treated hair with intense hydration that'll reduce shedding and breakage just as well as Winifred Sanderson resurrected Billy Butcherson.
Thank God It's Natural is a Black woman-owned small biz based in Chicago, Illinois that specializes in hair products.
Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.
Promising reviews:" My scalp felt invigorated after applying. I left the masque on overnight and when I rinsed the next morning my scalp felt refreshed and clean. I actually think this product also aided in elongating my curls. Hair looks hydrated as well! I plan to use it every two weeks." — Dawn M.
"I didn't expect much from this mask, but was pleasantly surprised. I used it as directed after shampooing with a clarifying shampoo and my hair is soft and smooth. It calmed the frizz so much that I didn't even need a styling product!" — HumanPerson
Get it from Amazon for $17.99.
28. A wildly popular Nizoral anti-dandruff shampoo that uses ketoconazole 1% (an antifungal) to magically relieve your itchy scalp and help fight dandruff. Ah, just imagine — hair without those dreadful flakes. No more snow showers after scratching your head.
The brand recommends using it every three to four days for up to eight weeks for best results.
Promising review:"For so many years I couldn't wear black, would have to dust my chair off, and was constantly moisturizing my nose and face. One day, a doctor friend suggested I try this out for my nose, she didn't know I suffered with severe dandruff as well. She then told me to use it on my scalp as well. At first it did nothing. Then magically after say, the third week of using this off and on, I noticed a difference. I now have almost zero dandruff, 10,000 percent better and I no longer have a dry flaky nose, brow, or beard area. My face is no longer red as well. This has been a miracle cure for me. One I take for granted but quickly remember when I put on a black shirt or check my chair for an embarrassing snow storm. Try it!!!" — Grumpy Dad
Get it from Amazon for $15.88+ (available in two styles).
29. A bottle of Ecoslay's Orange Marmalade, a plant-based curl definer gel that's sure to give you GAWWWWWGEOUS defined, shiny, curls. Your curls will look so incredible, you'll think Hagrid is gonna randomly burst through your door to take you back to Hogwarts with him.
Ecoslay
Ecoslay is a Black-owned small biz that uses sustainable ingredients that are good for your hair.
Promising review:"I've been using OM for two years now. Nothing, and I mean nothing, is as magical as this lovely concoction is for my coarse, 2c–3a hair. The soft, frizz-free hold that I'm able to achieve with this product is truly amazing and it lasts 4–5 days. People are constantly asking me what products I use and I recommend Orange Marmalade every time. Please never stop making it!" — Jordan
Get it from Ecoslay for $10+ (available in four sizes and bundled with a jar) or Amazon for $24.40.
30. A Danessa Myricks skin-blurring balm powder that'll keep your oil balanced all day and suck up your sweat. It's matte but still helps you maintain hydration so your skin doesn't look all dry and cakey.
Sephora
Danessa Myricks Beauty is a woman-owned biz!
Promising review:"FINALLY! A foundation that does what it says it's going to do. I apply it with a wet sponge, and the coverage is perfect each time. I don't worry about it easily transferring to my clothes, hallelujah! To make things even better, I have NO SHINE. I have oily skin and have tried all the high-end to low-end brands to make my skin look matte and nothing worked until NOW! I have slept in this makeup, and my face still looks good. I have recommended it to everyone I know." — Nainah8584
Get it from Sephora or Danessa Myricks for $36 (available in 22 shades).
You, after seeing your makeup still in place eight hours later thanks to the All Nighter setting spray:
FX
The reviews used in this post have been edited for length and clarity.
